Technological Innovation Promotes China'S Retail Experience Efficiency

Jingdong big data show that this year's double 11 period, three cities below the city broke out a strong purchasing power.

The next three cities below the middle income group showed a substantial increase in the volume of orders. Guizhou, Jiangxi, Hainan, Hubei, Chongqing, Hunan, Yunnan, Guangxi, Henan, Heilongjiang and other provinces and autonomous regions became the fastest growing areas of the middle income group under the three line and below cities.

This year's double 11, the enthusiasm of online shopping in rural areas has begun to be ignited.

The more than 1700 Jingdong service shops covering 440 thousand administrative villages have achieved 30% sales of Jingdong in double 11 promotions, and 60% of the large capacity refrigerators with more than 280 litres accounted for 60% of the number of refrigerators sold by the gang. More than half of the high-end products, such as large screen televisions, drum washing machines and variable frequency air conditioners with 55 inches or more, accounted for more than or nearly half of the sales of their products. The sales volume of cookers and water heaters also increased significantly with the improvement of farmers' living conditions, which were 2 times and 1.8 times higher than that of last year's double 11 period.

Data show that during the 1-11 day shopping season in November, the volume of Jingdong mall pactions increased by 60% over the same period. On November 11th, the volume of Jingdong mall pactions increased by 59% over the same period, of which mobile account accounted for 85%.

Guangdong, Beijing, Jiangsu, Shanghai and Sichuan ranked the top in the list of geographical pactions.

The number of orders for clothing and household products has reached a record high, accounting for over 40% of the total station.

The consumption data of Jingdong double 11 shopping season mainly showed three characteristics: domestic 3C and home appliance brands grew rapidly due to the supply side reform and continuous innovation; consumption upgrading led to further consumption of daily necessities and clothing homes.

Branding and centralization, the three below the middle class and the rural market have become new consumption drivers.

During the double 11 period in 2016, sales of domestic brands accounted for over 80% of Jingdong platform sales.

Among them, the domestic TV brand accounted for nearly 80% of the total TV sales; domestic air conditioners accounted for more than 95% of the total air-conditioning sales.

The technological innovation and service upgrading of domestic brands promoted Jingdong's home appliances to exceed 11 last day's 11 day sales at 10:30 a.m.

During the big promotion period, 8 of the top ten Jingdong mobile phone sales ranked domestic brands, and the tablet market was no longer Apple thriving. With the innovation in the two in one tablet, Lenovo and HUAWEI have made significant growth.

On the 1-11 day of November, the total sales volume of mobile phones, digital computers and computer offices exceeded 42 million 500 thousand in the Jingdong 3C category, including 4 million 340 thousand mobile phones and 20 million 880 thousand intelligent digital computers. The total sales volume of tablet computers exceeded 500 thousand units.

High end imports are selling well.

The sales volume of imported milk increased by 111% over the same period last year. The sales of imported urine trousers and wipes increased by 62% over the same period last year. Unitya, Hua Wang, Mei Jia Jia, Hui Shi, Mei Zan Chen import mother and infant products occupy the forefront of Jingdong supermarket brand sales list.

Dyson's high-end vacuum cleaner from the United Kingdom took only half an hour to sell. It sold more than 40 thousand pieces of Swisse health care products in Australia in 4 hours. Sales of Zwilling (ZWILLING) were 2.8 times that of the same period last year, while Corelle (VISIONS) sales were 2.7 times the same period last year.

Green and healthy products are popular.

As a result of adhering to self traceable and fresh origin products, Jingdong's self sales volume increased by more than 10 times over the same period of November 1st -11, which only took 9 hours, with sales exceeding 11 double last year.

Mandarin duck, pomelo, scallop, salmon, Salix Salix and Argentina red shrimp are the most popular products.

At the same time, consumers are paying more and more attention to health care and fitness. Sales of health equipment, nutrition, health care and protective clothing have increased by 65%, 91% and 134% respectively over the same period last year.

Home consumption is focused on branding.

Clothing and household category has become the largest category of double 11 orders, accounting for more than 40% of orders.

Lee sales were 43 times the same period last year, TUMI sales were 20 times the same period last year, and GUESS sales were 70 times of daily sales.

Sales of home furnishing items increased by nearly 100% over the same period last year, and about 8 million 230 thousand home furnishing items were sold on that day.

Consumers continue to be enthusiastic about sports brands, sports shoes and clothing are selling 1 million 100 thousand items, and the famous jogging shoes brand SAUCONY is 6 times the same period last year. The sales of functional shoes brand Arthur (ASICS) is 3 times that of the same period last year.

With the support of the big data platform, Jingdong logistics has made accurate sales forecast for different categories of commodities, and has played an advantage in the layout of the national storage network. Intelligent distribution has been able to distribute goods in advance to the nearest city store or site, which has greatly improved the distribution speed.

At 0:12 a.m. on November 11th, 49 seconds, a user in Shanghai received a TV from the Jingdong, from the order to the receipt, only 12 minutes and 31 seconds.

As of 1 a.m., Jingdong has completed the first single distribution of double 11 in 35 large and medium-sized cities across the country, including Beijing, Shanghai, Shenzhen, Tianjin and Wuhan.

During the double 11 period, the unmanned aerial vehicle developed by Jingdong independently carried out field distribution in Jiangsu, Shaanxi, Beijing and many other places, and the Jingdong unmanned vehicle also sent the first order of the unmanned distribution.

The Jingdong robot warehouse, robot sorting center, and automatic sorting center are also officially launched in double 11. The total utilization of artificial intelligence, robot and data perception improves the efficiency of operations.

Jingdong has also provided advanced warehousing and integrated logistics services for businesses. The number of double 11 Jingdong merchants has increased by 156% over the same period this year, and the number of single entries increased by 5 times.

With the help of stable and reliable private cloud platform, Jingdong cloud once again ensured the efficient operation of various business lines within the Jingdong during the double 11 period.

At the same time, this is also the first time Jingdong cloud has provided support services through the public cloud platform for the first time in all previous big promotions. During the double 11 period, Jingdong cloud helped a large number of Jingdong merchants resist the impact of the huge increase in traffic and traffic volume, and safely and smoothly passed the order peak.

This year Jingdong double 11, Jingdong finance has once again become the engine of stimulating consumption upgrading. Relying on the capability of financial technology system model, it supports a large number of users to place orders quickly in Jingdong mall and enjoy a convenient and smooth shopping experience.

As of 10:01 a.m. on November 11th, the size of Jingdong's financial payment pactions exceeded that of November 11th last year. The number of consumption pens paid in the Jingdong mall using Jingdong small coffers increased by 600% over the same period last year.

During the double 11 promotion period, Jingdong will guide users to release their shopping needs more reasonably.

At the same time, consumers and businesses are paying more attention to the quality of goods and services, and rational consumption is gradually replacing craze.