What Are The Highlights Of This Year'S Black Five Electricity Supplier War?

Do you think this year's

A little calm?

This black five is more lively than it has been in the past 2 weeks.

Even if it is compared with last year's black five, there is a far cry from it.

Remember last year's black five, the ocean terminal was black Friday's publicity.

One week ahead of time, the line is advertised, and the subway and elevator are filled with advertisements for ocean docks and little red books, but this year...

Online propaganda is not as lively as last year, and there are only a few of those who vigorously advertise.

As far as publicity is concerned, Xiaobian thinks that it should be Amazon, ocean pier, NetEase koala, and then what is worth buying, Tmall international and Ebuy Hai Tao, followed by shop No. 1 and vip.com.

Last year, he was also very enthusiastic about the black five.

Jingdong, which has always been less than care black five, has maintained a consistent temperature. There is no obvious black five publicity from the official website. However, there are reports that Jingdong is buying all of the world's big names together with officials from the government, LG, WAL-MART and so on.

Others are not yet familiar with cross-border electricity providers such as Austrian buyers, baby lattice, sea fox, and so on. They advertise at the time of borrowing black five to increase exposure.

Publicity may only be superficial. In fact, who is going to go home and who is going to join in the fun? Besides, what are the highlights of this year's black five business war?

Emphasis means time and cost to invest.

In October 28th, the Prime membership service was launched in China; in November 4th, it announced that China Amazon's overseas purchase was officially fully integrated with Amazon's UK website (butting the British market also means docking with the European market); in November 17th, at Amazon unveiling ceremony of the overseas inspection hall, amazonson announced that Amazon Prime membership service was extended to overseas purchase of British products.

Online search marketing, media promotion, offline elevator advertising, experience shops and other marketing are available.

Over the past 4 weeks, several major releases and active marketing have made Amazon a focus of discussion in China's e-commerce industry, attracting enough attention from consumers.

According to the harvest of Amazon in double 11 and black five in the last few years, Amazon pays so much attention to China's black five.

Take 2015, for example, on the day of black five, the sale and sale of China's Amazon overseas was 9 times that of double 11, which is 5 times the same period last year.

Meanwhile, the number of new users added to black five is 4 times that of the same period last year.

Last year, the black five Amazon offered only a discount to the US site, and the five largest European websites also cut the freight rate by a large margin, with a reduction of 50%.

It can be seen that China's black five "land" is especially suitable for "farming" by Amazon.

This year's black five is the Tmall international.

And last year in the black five focus on the Alipay sea to push the practice is not the same, this year Tmall international put double 11 of entertainment, the continuation of the operation of the black five.

Tmall international has built a "black five Avenue" online.

In the virtual street of New York Fifth Avenue, users can find American brands such as Messi's department store, Target, SaksFifthAvenue, Victoria 'sSecret and so on. In addition, they can also find good products in Australia's big pharmacy ChemistWarehouse, Japan's largest drugstore, Matsumoto Kiyo and Japan's largest hundred goods, three hundred Vietnam Yi Dan Dan, South Korea Emart, Germany supermarket Metro and so on.

Tmall international will also broadcast Messi's Thanksgiving Day parade in Beijing at 12 noon on October 25th.

Xiaobian think excited!

Whose discount is bigger?

Xiaobian is optimistic about Amazon, ocean pier, NetEase koala 3, why dare to put tough words!

Amazon launched a series of black five concessions to the Chinese sea tribe: "cross border free mail + homogeneous, same price, enjoy the European and American black five Carnival", "100 big international custom discount low to 52% off", "bank card exclusive customization plus discount".

What are the effects of these benefits?

For the sake of intuition, Xiaobian calculated the account of Sennheiser (Sennheiser) IE80 ear type HiFi headset: the price offered by Amazon itself in the United States is 1566.63 yuan RMB, and the lower 4.8 conversion is 752 yuan.

If you happen to use the credit card of CITIC Bank or Xingye Bank, you can reduce it to 672 yuan at most.

According to the latest tariff regulations, the tariff of the commodity is about 313 yuan, and the freight from the us to Beijing is about 189 to 250 yuan. All the expenses are added together. The total price of this earphone is about 1235 yuan RMB.

In China, is the price high or low? Xiaobian found that the price of other electricity providers ranged from 2399 to 2699 yuan, and the difference between Amazon and China was over 1000 yuan. If there are really discounts for Amazon and Europe, the Chinese consumers really need to make a profit this time.

Ocean wharf says to be as low as 90 percent off, then red envelopes roll over relay race...

NetEase koala claims that the price will be fully synchronized or even lower than overseas prices.

Lancome small black bottle eye essence muscle eye fluid eye eye essence 30 ml, the United States and Asia sell for 431.97 yuan (62.97 US dollars), while NetEase koala sells for 349 yuan.

The Tiger IH earth pot rice cooker, which was bought by the Chinese, sold for 3551 yuan (57280 yen) and the NetEase koala for 3199 yuan.

Xiao Bian has dimly seen the bloody scenes of the great gods who prick blood.

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The most likely place to get a real "global" cargo is probably the ocean terminal.

At present, Amazon has opened most of the goods on the websites of the United States, Britain and Europe to Chinese consumers. Tmall international has a limited number of sellers in the United States, Australia, Japan, Korea, Germany and other countries.

Ocean wharf products come from 83 countries around the world.

NetEase koala also said it would introduce more than more than 5000 brands in over 80 countries.

As far as the geographical coverage of commodities is concerned, the ocean wharves will win, but at that time, most countries will be discounted.

Which electricity supplier's cross border logistics will satisfy the people of the sea?

Cross border logistics is probably the most troublesome link for Hai Tao people. It's too long. The average direct mail delivery time of the cross-border e-commerce industry is up to 2 weeks.

If the black five business people can express themselves well in cross-border logistics, they will undoubtedly absorb a lot of powder.

Amazon has recently said that it has been able to shorten the delivery time from the us to China's first tier cities to 4-9 days.

But Xiaobian saw a variable yesterday: the 250 pilots of ABXAir Airlines went on strike in November 22nd, which may affect the logistics and distribution of Amazon during the black five period.

The foreign terminal also claims to sign overseas customers to sign in to domestic consumers, and the average direct mail time limit can be shortened to 5 days.

As for Tmall international, there is no direct indication of any particular logistics arrangement.

If the arrangement of normal delivery is arranged according to the foreign businessmen themselves, oh, to buy embarrassment, Xiaobian can not estimate it.

So we can see from this link that cross-border electricity providers really can not be done by anyone.

Amazon's advantage in logistics stems from its globalized quality supply chain and logistics system.

Amazon launched the Hongkong / bonded warehouse model in 2015. With the introduction of the former direct mining channel, Amazon built a multi business mode parallel development benign operation framework in China.

The Ocean Terminal Logistics protection comes from the Ceng Bibo sea international logistics, which is built by Mr. Wang. The five big international logistics centers will be put into use. More than 90 charter flights every week will ensure the timely delivery of the packages at the peak of the order, and the number of logistics centers and charter flights is far beyond that of last year.