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    The Adaptability Of Products And Services To Consumption Upgrading Has Been Significantly Enhanced.

    2016/11/27 21:22:00 54

    Product ServiceConsumption ConceptProduct Upgrading

    In order to further implement the spirit of the relevant documents of the state and province, promote the variety, quality and brand creation of the consumer goods industry, and speed up the pformation of consumer goods manufacturing to "quality manufacturing", the general office of the municipal government recently issued the "Implementation Opinions on developing a good market environment for the" three products "in the consumer goods industry.

    The "opinion" also makes it clear that we should improve market access, create a good business environment and strengthen market supervision so as to create a good market order and a consumption environment.

    We should also strengthen organizational safeguards, implement fiscal, taxation and financial and industrial policies, conscientiously implement the work plan, and increase publicity and promotion efforts, so as to promote the "three products" special operation of the consumer goods industry in depth.

    The "opinions" put forward that we should take the strategy of "three products" as an example to implement the consumer goods industry's increasing variety, quality and brand creation, adhere to policy promotion, create a favorable environment, persist in opening and sharing, achieve collaborative innovation, uphold the spirit of craftsmen, highlight intelligent manufacturing, persist in all aspects of upgrading, enhance core competitiveness, establish a mechanism for promoting work of government promotion, multi linkage and industry organization as a link, increase effective supply of consumer goods market, meet the needs of consumer upgrading, promote consumer goods standards and quality improvement, and push the city's consumer goods industry to the middle and high end.

    By 2020, the advantages of traditional industries such as textiles, food and light industries have been consolidated and upgraded. New industries such as biomedicine, consumer electronics and so on have been growing stronger, the market environment has been further optimized, technological innovation capabilities have been further enhanced, consumer product richness, quality satisfaction and brand recognition have been significantly improved, and the adaptability of products and services to consumption upgrading has been significantly enhanced.

    Cultivate industry creative design industry.

    Guide enterprises to "creative design + manufacture", develop personalized products, develop new manufacturing modes such as O2O and cloud manufacturing in food, clothing, home appliances and other industries.

    We should increase the reward for the creative talents of consumer goods, carry out the docking activities of multi-level and multi-channel industrial design institutions and manufacturing enterprises, carry out the evaluation of industrial design awards, and the cultural and creative design contest, so as to enhance the innovative design ability of our industry.

    It supports software outsourcing, such as software research and development, pharmaceutical research and development, and actively supports the pfer of service outsourcing industry within and outside the territory.

    Cultivate high-end industrial clusters and build demonstrative creative cities.

    Support for the 3502 professional wear, pan Shiu Nu clothing, a clothing and clothing to carry out large-scale personalized customization, and the Hebei Yichi Lin biotechnology creation space, ZnO nuozheng hall creation center and other public, crowdsourcing, public network platform construction.

    1 state-level industrial design centers and 2 provincial-level industrial design centers have been set up to form a number of complex fashion industry operators integrating design, research, culture and innovation, business operation and brand management.

    We will carry out the action of consumer goods boutique supply.

    Relying on Jun Lok Bao dairy, three yuan food and other dairy products leading enterprises, build the Beijing Tianjin dairy industry base.

    With the leading enterprises such as Chun Lok Bao dairy and three yuan food, three major industrial chains including deep processing of dairy products, flavor meat products and high-grade condiments are developed. A batch of low temperature, leisure meat products and high-end catering seasoning processing projects are constructed.

    In the field of high-end clothing, home textiles and industrial textiles, we will build a number of high-end suits, sportswear, bedding and new textile items.

    Support the company's 3502, Changshan textile, new east textile and other enterprises to improve quality and file, improve the proportion of terminal products.

    It supports the development of regenerated cellulose fibers and byproducts, and develops ecological and environment-friendly textile raw materials.

    Support enterprises to develop new fiber materials, as well as medical, protective, flame retardant, radiation protection and other special textiles.

    Support the development of non-polar leather industry to green environmental protection, standardization and intensification.

    Relying on key enterprises such as North China Pharmaceutical and stone Pharmaceutical Group, we have gathered new high-end preparations, modern biotechnology, modern Chinese medicine and other fields to promote the development of industry to scale, cluster and internationalization.

    Implementation of smart and healthy consumer goods development plan.

    Speed up the development of intelligent terminal industry, such as digital home, smart healthcare, intelligent logistics, industrial monitoring and control, and promote the continuous integration of "4C" (computer, communication, consumer electronics, communication content).

    Expand and strengthen communications and electronics, medical electronics and other fields.

    Support Yiling pharmaceutical industry to build high-tech modern production platform, high quality raw material supply base, develop sour jujube kernel oil soft capsule health care medicine, health preserving vegetable oil, health care products solid beverage, and original ecological products, expand the big health industry.

    We will vigorously develop the research and development of health products, functional foods and other health products based on traditional Chinese medicine. By 2020, we will strive to develop 800 kinds of specifications for health products.

    Implementation of special consumer products promotion plan.

    The inheritance and development of traditional arts and crafts products and skills should be done well to support the innovative development of handicrafts such as Gaocheng palace lantern, Jinzhou copper relief, Zanhuang native village cloth and so on, with strong Shijiazhuang characteristics.

    Support lolson, Jinfeng braised chicken, Zanhuang Yuan Yuan bee industry and other local specialty products.

    It supports the discovery and protection of ZnO Nuo products for traditional Chinese medicine health products with regional characteristics, and expands the fields of modern Tibetan medicine, traditional Tibetan medicine, Tibetan medicine, health food and plant extracts.

    Speed up the industrialization and marketization of characteristic commodities, promote the pformation of traditional characteristic products to innovation, and drive local characteristic products to the whole country and the world.

    Carry out consumer product benchmarking action.

    We should guide enterprises to set up benchmarking, benchmarking, chasing and marking, and establish a quality system of production in line with international standards, cultivate benchmarking enterprises and management innovation and demonstration enterprises, and create "first" and "sole" products.

    To promote Gaoyi ceramic industry, Wuji leather, and other industrial cluster benchmarking.

    Focusing on Chun Le Bao dairy products, double pigeon food and other consumer products, we cultivate a number of user satisfied provincial name and excellent products, and support the development of famous brands to China's famous brands.

    We support the North China Pharmaceutical Group to strengthen the traditional advantages of anti infection drugs, make the modern and bio medicine plate, and actively develop professional treatment, veterinary drugs, health and medicine logistics.

    We will carry out the "single champion enterprise" to cultivate and enhance the special action, and cultivate the annual sales of single varieties over 500 million yuan, 1 billion yuan, and 5 billion yuan products.

    Promote the integration of two technologies.

    Build Internet personalized customization platform, develop O2O and cloud manufacturing system.

    Encourage Changshan textile cross-border "marriage", cross-border integration, and international high-end

    Home textile brand

    We will work together to build a new textile and brand home textile design and manufacturing base, break through the traditional industrial chain, and form a double main business pattern of textile manufacturing and IT software.

    Support Shijiazhuang group to carry out international standards, upgrade the level of hardware and software of the workshop, and upgrade and upgrade the traditional industries.

    The implementation of the two fusion projects of Luoyang agricultural products cold chain logistics information, Jun Lok Bao dairy electronic traceability system platform and so on, will foster two integration of key (demonstration) enterprises, improve the key industry process numerical control rate of major industries, ERP coverage and e-commerce application penetration rate.

    It supports enterprises to develop intelligent operation of products and equipment, and create an integrated platform of R & D, production, sales and information.

    Promoting intelligent manufacturing mode.

    We should vigorously promote R & D and industrialization of the basic components and core equipment of intelligent machinery, support the construction of GREE electric (Shijiazhuang) precision mold center, and strive to cover industries such as household appliances, office supplies, mobile phones and optical devices in product development, sample 3D printing, mold design, etc.

    We will support the pformation of intelligent, informationalized and automated production lines in Changshan textile, improve the level of intelligence in textile manufacturing, and establish platforms including production equipment system pformation, production and operation system pformation, intelligent robot system and network paction system.

    We should speed up the application of cloud computing, Internet of things, big data and other technologies and equipment in the production process.

    Strengthen product quality control.

    We should comprehensively promote advanced quality management techniques and methods in enterprises.

    Support food enterprises to establish and implement ISO22000, HACCP, CMS and other certification systems, promote drug manufacturers to strictly implement the new version of GMP requirements, and effectively improve the quality of enterprise management capabilities and product reliability.

    Support pharmaceutical and infant formula milk powder enterprises through Japan, Europe and the United States and other countries pass certification.

    Support the enterprises such as Chun Lok Bao dairy industry to build products traceability information platform based on Internet of things technology, establish electronic traceability system and product information inquiry system to ensure that infant formula milk powder, baby products and other industries product technology and safety standards reached the international advanced level.

    We should implement the quality award system, carry out the government quality award, actively strive for the "China Quality Award", and cultivate a number of quality benchmarking enterprises.

    Carry out quality inspection, inspection and certification level improvement action.

    We should strengthen the capacity building of inspection and testing services, consolidate the foundation of inspection and testing technology, build up technical support capabilities, and enhance the level of inspection and testing institutions in industrial products, agricultural products and foodstuffs.

    The quality traceability system should be implemented in key areas such as food, medicine and household appliances to ensure the quality and safety of key consumer products.

    Integrate inspection and testing resources, vigorously carry out quality inspection, technical standards, risk warning and other services for small and medium-sized enterprises, strengthen quality supervision, establish quality blacklist system, and strengthen enterprises.

    quality

    Main body responsibility.

    We should carry out actions to improve the supply of medicines and high quality raw materials.

    We should strengthen the monitoring of drug supply and demand information, set up an early warning system for drug shortages, and comprehensively use supervision, medical insurance, price, procurement and use policies to guide enterprises to develop and produce products such as rare diseases, children's specific medicines, first-aid drugs, low price drugs and so on, so as to ensure market supply.

    Set up the procurement window for "designated state producing drugs" to ensure the supply of drugs by the state.

    Support for health protection needs special drug research and development to meet the needs of disease prevention and control.

    We should explore the construction of the medical reserve system and enhance the reserve support capability.

    Support infant formula milk powder enterprises at home and abroad to build milk base.

    Support the development of cold chain logistics, and strengthen the construction of cold chain logistics facilities for fresh agricultural products and low-temperature fresh food.

    We should improve the quality standard system of Chinese medicine and improve the uniformity and controllability of product quality.

    Accelerate the cultivation of independent brands.

    The project of "famous city, famous garden, famous enterprise, famous brand, famous brand and famous person" will be implemented to create the business card of Shijiazhuang.

    We should encourage more units and individuals to strive for national, provincial, municipal and county government quality awards, and encourage enterprises to strive to create brand-name products (famous brand) and famous brand products and well-known (well-known and famous) trademarks of provincial and small and medium-sized enterprises, develop characteristic industries and centuries old stores, and promote various forms of brand development.

    We will promote the development of national and provincial "famous brand creation demonstration zones", foster a large number of regional brands and advantageous enterprises, and promote regional economic development and industrial upgrading.

    Foster Internation 3514, ZnO Nuo and other enterprises to create provincial technological innovation demonstration enterprises.

    We should promote the development of "one county, one product" or "one county and many products", so as to form a brand for the regional industry as soon as possible.

    Support Luquan Economic Development Zone to build the province's electronic information industry "Hebei famous brand creation demonstration zone".

    Support "China Time-honored Brand" products to inherit and develop traditional production and processing technology, and promote enterprise standardized production.

    Support Hebei Weili drinks and other enterprises to explore

    Old brand

    Old flavor products, and strive to achieve the revival of local brand in Shijiazhuang.

    Cultivate a batch of product brands with independent intellectual property rights, cultivate 2-3 distinctive industrial cluster brands, and enhance the influence of our manufacturing brand in domestic and foreign markets.

    Improve the brand service system.

    In the fields of medicine, food, light industry, textile and garment industry, we will carry out pilot projects of industrial e-commerce, innovate business models, establish brand commodity industry and Commerce docking mechanism, and carry out activities of famous brand products nationwide, online and famous stores.

    Further efforts should be made to strengthen the cultivation of well-known trademarks and famous trademark brands.

    We should increase support for regional characteristic industrial clusters and foster the visibility, reputation and consumer loyalty of "made in Shijiazhuang".

    International exhibitions, large-scale international conferences and professional exhibitions will be encouraged.

    We should strengthen the support of the famous brand cultivation of Beijing and Tianjin enterprises in Hebei and Hebei, and provide a good environment for the development of Beijing and Tianjin enterprise brand.

    Promoting brand internationalization.

    It supports enterprises to register overseas trademarks through "Madrid registration" and so on, and purchase foreign brands, brand promotion and international certification, so as to expand the international visibility and attention of products.

    We should assist the export enterprises such as pharmaceuticals and household electrical appliances, strive to cultivate export brands, give full play to brand driving advantages and promote export growth.


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