Cross Border Electricity Providers Are Following The Path Of Replication In The Pre Taobao Era.

There is a consensus that, like the business model of Alibaba, cross-border electricity supplier is an industry trend that is worth looking forward to in the future e-commerce development.

At present, China's e-commerce market has gradually entered the mature period. By the first half of this year, the number of users of online shopping in the mainland has reached 374 million.

At the same time, the development of mobile Internet shopping is speeding up. The major e-commerce platforms and some traditional brand enterprises have accelerated the enrichment and improvement of mobile terminal services, which has promoted the continuous growth of mobile Internet users' shopping scale and the rapid growth of mobile terminal pactions.

In such a development environment, cross-border electricity providers have been pushed to the forefront. Let's look at the vision and planning of a cross border e-commerce development of a Alibaba. The grandiose and huge scale makes people feel incalculable about the whole industry and related markets.

When cross border electricity providers became hot words across retail, Internet commerce and foreign trade overnight, cross-border electricity providers in China grew at a rate of more than 20%-30%.

Some people once regarded 2014 as "the first year of cross-border electricity supplier", but in less than a year, our country

Up to 5000, there are more than 20 cross-border e-commerce enterprises in the mainland.

According to the Ministry of Commerce forecast, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan in 2016. In the next few years, the proportion of cross-border electricity providers to China's import and export trade will increase to 20%.

This development speed is a bit staggering, which makes us quickly think of the process of Taobao's creation and development. Its similarity is that cross-border electricity suppliers are following the path of the Taobao era before copying: rushing headlong into mass action.

What does the Chinese lack? Mr. Liang said, two points: one is the lack of social demand for us; the two is the lack of social protection for us.

The last "lack" is what we often talk about. A Chinese has begun to feel and feel insecure almost from birth.

For example, the quality of milk powder is a problem, and the quality of toys and furniture decoration also has problems.

Chinese lack of compliance with public morality.

In fact, these defects of Chinese people are most obviously embodied in business contacts.

The lack of morality leads to serious dirt on the image of integrity, which is a common problem.

Why does China lack top-ranking brands based on the world? Apart from the long history of poverty and lock up, the lack of good corporate image is a major obstacle.

Copycat, pirated, toxic food and so on, these words with obvious discrimination, become the synonyms for developed countries to describe Chinese products and Chinese enterprises.

Part one: the status quo and the expected future of cross-border electricity providers

Alibaba announced that in the next 10 years, it will help 2 billion consumers worldwide to buy products from all over the world online.

In June 24th, following the Korean Pavilion in May, Alibaba's Juhuasuan platform and Tmall international jointly launched the global village model. The 11 national pavilions of the United States, Britain, France, Singapore, Switzerland, Australia, Singapore, Thailand, Malaysia and Turkey appeared in Tmall's country. On the same day, Alibaba Juhuasuan platform announced the comprehensive launch and the cooperation process of 20 national embassies.

On September 9th, at the 2015 Guangzhou China cross border electricity supplier conference, Huang Xiulan, general manager of Google's key account business department, shared Google's interpretation of the future trend of cross-border e-commerce.

Google summed it up as 5 trends:

The trend 1: is from selling to everyone to selling to some people.

The change of location.

Today's cross-border electricity supplier has entered a fine and vertical competition era.

The positioning of target groups is becoming clearer.

They like to know what they like and when to buy.

Trend 2: from mass production to small-scale customization.

In the "industrial 4" era, the Internet of things,

The new technology is improving the manufacturing level, the manufacturing industry is turning to intelligent pformation, the demand of users determines production, and the traditional supply chain is changing to the flexible supply chain.

Trend 3: from selling white cards to selling brands

If the main competition in the past ten years is cottage and no branded products, then the next ten years of cross-border electricity supplier will enter the brand competition, and will eventually enter a brand name era of cross-border e-commerce.

Small and beautiful brands will play an important role in cross-border e-commerce competition.

Trend 4: from hard advertising to soft communication

From the marketing point of view, the most important trend in the future is that advertising is disappearing - the clear-cut "hard ads" are vanishing, and advertising is being integrated into your life in the form of "communication".

Trend 5: from selling Europe and America to winning the world

In the next ten years, cross-border electricity providers will really go global.

The competition of cross-border electricity providers in the past is mainly concentrated in the English and American markets, but the future competition will be very different.

In the retail business area, sales in the Asia Pacific region have surpassed the United States and Europe, ranking first in the world.

In Latin America and the Middle East, their growth rate will reach 30% in 2020, two times that of the United States and Europe.

Next: cross-border electricity providers should bypass the "old Taobao era" to create the old road.

Blowout development always brings worries.

The fact is also undeniable that there are some problems in the domestic cross-border electricity supplier industry, some of which may be fatal, such as the proliferation of counterfeit goods.

Circulation problem.

Overseas direct mail and bonded import are the two main circulation modes of cross-border electricity suppliers.

Logistics costs still account for 20% to 30% of the total cost, which weakens the advantage of the price difference of the imported electricity providers.

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Service experience shackles.

It is undeniable that cross-border e-commerce platforms may provide quality overseas products for consumers, but it is not always easy to ensure that customers get service experience in sales.

In particular, such follow-up services as warranty and replacement, these are important ways to cultivate loyal customers, whether they can arrive in time and get satisfactory protection. As a platform and store for cross-border pactions, good and bad, customers still have reason to worry.

In the future, the competition of cross-border electricity providers is not limited to a simple mode of contention, but based on the contention of capital, logistics and services. Quality plus price + logistics + after-sales is the core value chain of cross-border electricity providers.

There is also the most fatal problem:

The overall development of the industry is still fragile, and the "former Taobao era" has serious traces.

The most basic moral defects are fake goods and Shanzhai.

It's a simple and brutal price killing.

Lack of common market nurturing consciousness;

Far from the brand stage of cross-border e-commerce, there is a lot of mixed traffic.

These three phenomena are most consistent with Taobao's individual signs before being interviewed by industry and commerce, especially in the pioneering stage.

These problems will not be resolved, which will be a stain on the global reputation of the cross-border electricity supplier industry, and even stifle the emerging industry in the cradle, further damaging the image and reputation of Chinese products in the global market.

Not all hope is for policy protection and overdraft policy dividends.

So that we can only wait for death when we are forced to change in the future.

Looking at the development trend of cross-border electricity providers in the future, quality plus price + logistics + after-sales is the core value chain of cross-border electricity providers, but this value chain must first rely on corporate self-discipline and legal supervision, and rely on corporate moral integrity, social awareness and personal belief.

We can not continue to follow Mr. Liang Xiaosheng's saying that the Chinese lack of adherence to public morality.

Because cross-border electricity supplier is a country's industry facing the eyes of global people.

As for the whole industry, China's electricity supplier has a long period of rapid growth. The Chinese market and strong consumption capacity ensure that overseas dominant products have a very broad market prospect in China.

At the same time, Chinese products are further adapting to the global market rules, even closer to the EU and US western standards, and gradually have independent intellectual property rights and trademark rights, and enterprise management is also developing to standardization. This will accelerate the cross-border export of domestic goods and gain the recognition of the global market.

The development of the industry will speed up the expansion of such an enterprise platform by Alibaba, and further expand and strengthen the enterprise, which will have a profound and far-reaching impact on the industry.

They can make full use of various e-commerce marketing resources and tools, and make them more precise and efficient in the supply chain and team management, so as to keep pace with the global market.

At the same time, we made breakthroughs in brand building, brand competition, overseas warehouse construction and operation, small language market and capital operation.