Innovation Drives Transformation And Upgrading Of Shenzhen Garment Industry

2016 is coming to an end. In the morning of November 30, the media association of Shenzhen garment industry was held in the conference room of the association. Shen Yongfang, President of Shenzhen garment industry association and Gao Maohai, deputy general manager of Shenzhen fashion show, gathered with media reporters to review the innovation and development of the clothing industry in Shenzhen over the past year. Shenzhen Trade Fair The highlight of Shenzhen fashion week is to drive the industry forward with innovation and upgrade industries.

According to the introduction, Shenzhen is one of the most important clothing industry bases in China with the most original brand, the most complete supporting industry and the most significant scale effect. The overall R & D and design level of clothing industry is in the leading position in China, and the total economic volume of the whole industry ranks among the top of China's large and medium-sized cities. At present, there are more than 3000 clothing enterprises and about 1000000 brands in Shenzhen. In 2016, the total sales amount was about 200000000000 yuan, and exported nearly tens of billions of dollars, especially the Shenzhen women's clothing, which is leading position in China. The market share of large shopping malls in China's first tier cities is over 60%, and the emergence of Marx, Phil, Grace , Hua Si, Ma Tiannu, Na Er Si, Monsoon , Letil, pink, fashion, art, Hui, Providence, Ou Bolan, Deng Hao, Ji Xiang Zai, AI te AI, Ernie, Langdi, lady house, Napaga, odbo, Mu Lan, Heng Yun, carton Dun, and so on, and so on.

　　 To promote industrial transformation and upgrading, the trade unions continue to open the Asia Pacific influence.

It is reported that the new trade fair will be held in Shenzhen Convention and Exhibition Center on July 6, 2017 - 8. The theme is "cross-border integration and exquisite life". It will highlight the design innovation and cross-border integration, and demonstrate the deep charm of fashion through new design, new ideas, new technologies, new formats and new models, and continuously lead the industry transformation and innovation development. At the meeting, Shen said that he hoped to promote industrial transformation and upgrading through the promotion of trade unions. He hoped that with the government, we could support more designer platforms and attract more designers to take root in Shenzhen with excellent development conditions and bring more original designs to Shenzhen. Shen said, "in today's fierce competition, the most urgent thing is to change the business mode and let the mall and brand win. At the fair, we will create more Showroom (exhibition hall), grafting designers, brands and upstream and downstream links, and promote the Shenzhen garment industry to enter a better circular ecosystem.

Relying on the developed garment industry, "China (Shenzhen) international brand clothing and apparel fair" has been successfully held for sixteen sessions, with an exhibition area of more than 80000 square meters, more than 1000 exhibitors and nearly 100 thousand professional spectators. It has won the "UFI" certification of the International Exhibition Industry Association, and is one of the largest and most influential clothing exhibitions in the Asia Pacific region.

　 High tech forum leads dance, original designer becomes new force in the industry.

It is expected that nearly 1000 domestic and foreign brand enterprises will be exhibiting and tens of thousands of professional spectators will gather in Shenzhen. At that time, many fashion brands from home and abroad will be dancing together to create an international fashion festival. At the same time, a series of cross-border cooperation will be carried out to innovate the traditional mode followed by China fashion show. This is an attempt to cross the border between fashion and art. It is an artistic exploration of experiential marketing, and an artistic way to rebuild emotional connection with consumers. It will take the brand enterprise as the main line, including fashion accessories, fashion technology, fashion information, original designers, supply chain, and so on, and open up the middle and lower reaches.

Gao Haimao, deputy general manager of the fashion exhibition (Shenzhen) Co., Ltd., who is responsible for this rendezvous fair, talked about the exhibition's characteristics. "In today's precision consumption, the fair should also be positioned accurately so that each venue can play its unique role." We should strengthen the lineup of the "International Pavilion" to make the exhibition more internationalized. At the same time, we will integrate into the international designers and provide the sale and docking at the scene. In the new year's exhibition, the theme of "fashion life Pavilion" will become clearer. It will also brighten up the future stars, help these designers to land, and build the designer platform to help them find long-term development. Gao Hai Mao added that in the age of science and technology, people are looking forward to seeing new ways of linking technology and fashion. He said, "this time, IBM executives will be invited to give a keynote speech at the exhibition forum to talk about how high-tech means will transform the fashion industry."

This year, more than 80% of the exhibitors are expected to be designer brands and designers, highlighting the fact that designers are becoming the main force and new force in the development of the industry, as well as the importance of design creativity in the industry. The exhibition will focus on the launch of hundreds of original designers around the world, building a platform for original designers and supporting the development of original design. These designers will not only participate in the exhibition, but also focus on creating "stars of the future", "global designer fashion night" and "brand designer buyer's exchange night" activities, so as to promote seamless docking of designers, brands, buyers and shopping malls, and create a new business mode. The "international designer district", "fashion creativity Pavilion" and "fashion life Pavilion" will also take up their duties, shouldering the communication and cooperation between brands, designers, and the upstream and downstream businesses. Clothing, costumes, spectacles, furniture, jewelry and other elements will be introduced into the exhibition to realize the Confederation of fashion industry and make the exhibition a creative exhibition.

　　 Shenzhen fashion week will be held in March next year to design and drive the future.

Organized by the Shenzhen Municipal People's government and hosted by the Shenzhen apparel industry association, the 2017 week autumn and winter (A/W 2017 SHENZHEN FASHION WEEK) of Shenzhen fashion week will be held from 17 to 23 March 2017 at the happy coastal coconut forest beach in Shenzhen overseas Chinese town. With the international platform, original design, business landing and national fashion as the orientation, the international first-class fashion publishing operation system will be adopted. We are committed to building an T platform for Chinese designers to enter the world and an important platform for international fashion to enter the Chinese market.

This fashion week will bring together more than 200 famous brands and designers from more than 20 countries and regions in the world to participate in the T show of more than 60 home show and fashion show. The main stadium has an area of more than 7000 square meters, with A/B two international standard show (one thousand people), and Exhibition Center C show (which can hold five hundred people). At that time, more than ten thousand professional buyers from home and abroad, more than 200 Chinese and foreign models participated, and nearly a hundred Chinese and foreign authoritative media followed the report.

Shenzhen, as a city with innovative DNA, the Shenzhen trade fair also brings this spirit of innovation. It will continue to adapt to changes in the business environment and constantly upgrade and innovate. Past development has proved that the Shenzhen Trade Fair has taken the lead in time and is ahead of change. In the future, the Trade Fair will also promote the progress of the industry and even the society with this spirit of continuous exploration.