Hai Tao Presents A New Feature. What Aspects Should We Consider In The Christmas Rush?

Because

The impact of the new deal, Hai Tao fans have been worried about whether "black five" during the cross-border electricity supplier will have big moves, but in the Amazon, NetEase koala and foreign terminals and other cross-border electricity providers boosted, the domestic consumers' enthusiasm for the sea is not diminished, and presents a new feature, with the help of this wave,

"With Christmas coming, various cross-border e-commerce platforms have prepared many choices for consumers to choose from, and consumers just need to be prepared to prepare for shopping.

New trend of black five

Due to the impact of the "48" new deal, the cross-border e-commerce platform in 2016 has been low-key.

But with the advent of "black five", shopping spree swept across the globe. How can China escape?

The enthusiasm has been ignited again, and it has also led to the sale of various platforms.

Amazon, a cross-border e-commerce giant, has cleared Amazon's Chinese site and Amazon's us and UK sites. Chinese consumers can buy products from the United States and Britain online, which greatly increases the choice of Chinese buyers.

On the day of black five, Amazon's overseas sales and sales doubled, compared with last year, and it was 6 times more than that of 11.11 this year.

Amazon Prime's average single order paction volume is nearly 50% higher than that of non members.

Sales data show that

Costumes, electronic digital, beauty makeup and kitchen utensils have become the top five most popular Chinese consumers during this year's black five.

Among them, beauty, digital and personal nutrition have become the new hot category of black five this year.

The top ten cities that most like "sea buying" are Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Tianjin, Wuhan and Suzhou.

On other platforms, the power of "black five" is obvious.

2016 Ocean Terminal "black five" trading volume is 6 times the same period last year, the passenger price exceeds 700 yuan, an increase of 29% over the same period, and the per capita consumption is nearly 3000 yuan, nearly 3 times the same period last year. Coach, MichaelKors and other luxury products are the most popular.

North America and Europe become the hottest selling areas of black five this year, while European commodity prices are generally high, but they can not resist consumers' buying enthusiasm.

Not only that, but this frenzied consumption enthusiasm also spread to all parts of the world. Handmade blankets from Turkey, Dubai specialty dates, chocolate of UAE and so on have all entered the shopping cart of consumers.

The same trend is also observed in the purchase of NetEase koala sea.

Koala purchase platform on the high priced fashion bags, light luxury cosmetics and other commodities in the proportion of sales composition also significantly improved, mother and baby, beauty makeup and light luxury bags have occupied the top three sales, and accounted for very close; health products, digital appliances and food growth faster, it is worth looking forward to; in addition, it is worth noting that the same category of commodities are also constantly refining, taking maternal and child products as an example, including the complementary food, toys, clothing and other purposes accounted for a significant proportion.

According to the latest Hai Tao consumer report, over the whole 2016, digital home appliances, cosmetics, clothing and snack drinks became the new favorite of cross-border consumers in 2016. Sales of digital home appliances increased by 3600% year-on-year.

Sales of PHILPS's electric toothbrush, Ling Mei pen, and blue water filter kettle are all above 400%.

Cross border consumers in 2016 have undergone tremendous changes.

At the age of 27-30, consumers have grown into the main force of Hai Tao. The proportion of unmarried cross-border consumers has increased from 33% to 45%, while the proportion of dairy nurse group has decreased by 13%, and the proportion of cross-border consumers with children is 43%.

Provinces such as Hubei, Sichuan and Henan are developing rapidly.

"Double 12" looks over.

Domestic electricity supplier is undoubtedly the main force of "double 12".

November 28th -12 11, suning.com supermarket "double 12" pre-sale venue, the main activity is a deposit of 10 times the highest, in suning.com supermarket "double 12" rush ahead activities, food and drink, household daily use, beauty care, medical care and so on, booking the amount of the advance payment of the highest deposit 10 times.

In from December 9th to 10th, department stores, mother and baby, overseas shopping and supermarkets will jointly bring a good variety of baby products to their mothers.

From from December 6th to 11th, suning.com will launch 3 stars and 3 single products each day, and 10 thousand people will be launched on the "double 12" day.

Starting from the stars, thousands of people will be able to work together. When the group purchase is completed, the group will release the goods and get the "double 12" coupons.

Domestic cross-border electricity supplier activities are also unsettled.

NetEase koala follows the consistent concept of "foreign goods". From the "double 11" "super foreign goods Festival" to black Friday's "black five foreign goods Festival", to "double 12" launched the "quality foreign goods Festival", the main theme of "small and beautiful" theme, there are several items that must be defeated.

One Everugg Zheng Kai cooperative rabbit ears snow boots, the price is about 840 yuan.

In addition, girls also brought Liu Wen, Tang Yan and other stars favorite postage bag.

In addition, LV2017, METIS, Si Lin and other daily electricity providers are not common "American goods".

NetEase koala also prepared bedroom, dining room, living room, baby, used silk quilt, enamel pan and German quality filter kettle, Korea ginseng sugar and sweeping robot and so on.

Some small Hai Tao brand also actively follow up the "double 12" promotion.

Fung Chi Hai Tao "double 12" sales promotion has been opened, and there are 200-88 or 400-180 coupons in the activity page.

Although the reduction is not as strong as "black five" and "double 11", there are still no good commodities to choose from as the end of the year.

For example, the Japanese RYUKAKUSAN dragon horn scattered original 80g*2 bag, priced at 29 yuan, equivalent to 14.5 yuan / bag, other channels generally priced at 25 yuan / bag or more.

Australian LucasPaPaw papaya paste 25g*3, priced at 105 yuan, combined with a single coupon after about 60 yuan, equivalent to 20 yuan / branch, other channels generally sell 35 yuan / branch.

Two dozen times will soon usher in Christmas, many cross-border e-commerce platform will double the activities will continue to Christmas.

Amazon will launch a series of Christmas New Year promotions from December 12th to Christmas, that is, Amazon's "New Year's Eve" series of activities. Through ultra-low discount and full reduction of preferential policies, it will cover high-end cosmetics and high-end clothing, high-end jewelry watches and bags, and more electronic products and boutique business goods. At the same time, it also adds maternal and infant products, imported straight wine and many fine books.

In addition, Amazon Prime members can enjoy the unlimited free distribution service of the US and US cross-border orders throughout the year, so that consumers can enjoy the same benefits and enjoy more benefits at the same time.

Consumer reminder: Hai Tao careful order

With the constant increase of China's sea scouring, the trend of sea sweeping is overwhelming, and some people are also having a crooked mind.

Some consumers did not receive the call after calling the sea. They said that the order was not successful, they need to reorder and pay again.

After confirming the website to Hai Tao, the consumer discovered that it was a telephone fraud. Some people sold fake and shoddy "brand" in the "friend circle".

Not only that, there are also foreign sales.

South Korea has reported that fake and shoddy cosmetics produced in South Korea are sold exclusively to the mainland market.

And the production of fake goods in China, the shipment to Korea, and the pfer from South Korea to China.

Apart from the problem of goods, some consumers will also encounter after-sale problems.

At the time of return, international freight is too high; after-sales service is also very responsible; besides, domestic consumers have also encountered the embarrassment that China's consumer protection law can not restrict foreign sellers.

Here, to remind consumers, we must take good care of our personal privacy and carry out the sea trial on a regular large platform.

It is also necessary to confirm the true identity of the other person, especially when pferring money.

At the same time, keep good chat records and voice messages, so that they can be used as evidence when reporting to the police.

We should not believe too much about ultra-low prices, and get to know all kinds of information about commodities in official channels in time.

After shopping, you must ask for bills in time to prepare for reporting and after sales.

In addition, we need to think carefully when we are in the sea. When we place the order, we should convert and calculate the related costs, such as the commodity life cycle, logistics distribution cost, time and so on.

We should choose commodities reasonably and avoid blindly following the trend.

Hai Tao commodities do have price advantages in many cases, but they may not be entirely in line with the needs of the Chinese people.

In addition, the purchase of OTC, health products, food and other products related to health, Hai Tao need to be more cautious.

Consumers also need to strengthen risk awareness when they are in the sea.

Hay disputes are mainly wrong goods, less shipment, damaged goods, or soon to expire, or even fake goods.

In addition, the industry also said that the risk of online payment, credit card accounts may be stolen brush, etc., is also a potential risk of Hai Tao.