Tmall Official Flagship Store Clear Inventory: Old Money When New?

Recently, some netizens told reporters that the new clothing purchased in Tmall's official flagship store is old.

Journalist survey found that the official flagship store of clothing products "clear inventory" phenomenon is more common, some businesses will sell the old goods on 2016 new labels.

In addition, some consumers buy "online exclusive" goods, the industry said, "looks like the same commodity" does not mean "the same commodity."

Inventory on line: old ones are sold as new ones.

During the "double 11" period, Wang Qing snapped up the product named "Lily2016 new casual wear long dress and knitted sweater dress" at Tmall's "lily official flagship store" at a price of 349 yuan, far below the tag price of 849 yuan.

After asking the shop for verification, the clerk clearly stated, "this is not the new model this year, it was last year".

The clerk told Wang Qing that the discount items sold on the flagship store were mostly "old and old".

Reporters at the Lily women's wear shop found that the new prices similar to the dress purchased by consumers were over 800 yuan, and there was almost no discount.

Reporters browse Tmall "lily official flagship store", found that with "16 year new" label of a very small number of commodities, but the product number of control products found a tricky.

The reporter randomly selected a new 2016 coat, whose product number is "115430F1141". According to the reply of Lily official telephone customer service staff, the first six "115430" of the letter revealed the year and season of the commodity listing, 15 of which indicated that 2015 and 4 indicated the fourth quarter, which means that the time for the sale of the commodity was in 2015 winter, not the "new 2016".

In addition, reporters are still at ONLY, ZUKKAPRO, and so on.

The old model was discovered as a new product.

Reporters learned from a number of clothing distributors, the main store is the new shop, online shopkeepers sell the old money is a common marketing "routines", the clothing brand online flagship store has become the "clean inventory" base, which is not the secret of the industry.

GXG men's clothing staff told "Beijing time": "online sales are usually old money, through a discount way to clean up inventory."

"New discount" is a major factor in attracting consumers to buy. It is not surprising that businesses sell discounts on old and old ones online. They can sell old ones as new ones, but consumers' rights and interests are also lost.

Zheng Hongtao, a lawyer at Beijing Qualcomm law firm, said that businesses acting on old money as new ways have violated the consumer protection act.

The relevant law stipulates: "the information provided by the operator to the consumers in terms of the quality, performance, use and expiration date of the goods or services shall be truthful and comprehensive, and no false or misleading publicity shall be made.

If an operator provides goods or services with fraud, he shall increase the compensation for his losses according to the requirements of consumers, and increase the amount of compensation to three times the price of goods purchased by consumers or the cost of receiving services, and the amount of additional compensation is less than five hundred yuan, which is five hundred yuan.

If the law stipulates otherwise, it shall be in accordance with its provisions. "

Online dedicated products: cheap is justified.

In addition to "old new sales", "Beijing time" has also received many consumer feedback, "double 11" to buy the so-called "online dedicated", "network exclusive" goods, "do not know and offline store goods what is the difference?"

The so-called online exclusive supply refers to the sale of goods only in the electronic business platform, not in the physical store sales.

The price of "online" goods is generally lower than that of offline stores.

It seems that this is an inexpensive choice for consumers accustomed to online shopping, but is this really the case?

The staff told reporters that at present, Taiping bird clothing online and offline businesses are responsible for two different companies.

The shop under the Pacific bird's clothing line will launch about 1000 new products every year, and the designer will design 1400-1500 models every year.

In the process of clothing selection, the offline company has the priority option, and the remaining 400-500 commodities are chosen by the company responsible for online.

In the production process, online and offline production of factory orders.

"For the same product, there is no difference in quality between online and offline products.

But for different sections, because of online discounts, it may be possible to make the products.

There will be some difference. For example, if the wool collar is different, the cost will be saved, but the price is still the original price.

The staff said.