Chongqing Private Silk Enterprises Are Enjoying Themselves On The Road Of Innovation

As an important base for cocoon and silk production and development in China, Chongqing is one of the six traditional silk production areas in China. The resolution of printing pictures on silk is comparable to that of high-definition photos. The surface is treated with nanotechnology, which can not only prevent water, corrosion, but also fix color. This innovative technology can be widely used on hundreds of silk products, such as coasters, books, invitations, etc. In the context of the slowing development of the entire silk industry, this Chongqing private silk enterprise is playing with enthusiasm on the road of innovation.

"In recent years, the silk industry in Chongqing is not easy to do." In the opinion of Wang Xiaohui, the chairman of Hongmeida Xinxing Industry (Group) Co., Ltd., there are two reasons. One is that with the large number of farmers entering the city, the labor force for planting mulberry and sericulture has decreased sharply. The other is that silk products were mainly sold overseas before, but now the international demand has decreased, and the market has been greatly affected by the decline year after year. In Wang Xiaohui's memory, the 1990s was the "golden age" of rapid development of Chongqing's silk industry, with hundreds of silk factories alone. "The industrial scale once ranked fourth in the country," she said.

At its peak, Honmeda's annual export volume reached US $20 million. Its export products included raw silk, twisted silk, silk and satin, textiles, etc. Its products were sold to the United States, Germany, France, Poland, Japan, South Korea, India and other places. Relying on local resources, Hongmeida has also set up silk reeling and weaving processing plants in Liangping. It has more than 150000 mu of sericulture bases in Fuling and Wulong, forming a group company integrating trade, industry and agriculture. It has been elected as the standing director unit of China Silk Association and the president unit of Chongqing Silk Association. It is no exaggeration to say that it is a leading silk enterprise in Chongqing.

Most of the old people feel bad, not to mention other small enterprises. "After the September 11 incident, there have been a number of changes. In 2008, there have been a number of changes. In recent years, the European financial crisis has continued to break out, and another number has changed." Wang Xiaohui revealed that at present, there are only about 100 enterprises in Chongqing's entire silk industry, including self-employed enterprises.

Bureau? Wang Xiaohui believes that the most important thing is innovation. In the second half of 2014, by chance, Wang Xiaohui learned that Chongqing famous painter Jiang Bibo wanted to print a sketch of himself in Mauritius on a silk scarf, so they had their first try. Jiang Bibo is good at oil painting, and the picture is exquisite. In order to restore the painting, Wang Xiaohui led the technical team to try various Printing and dyeing technology It took half a year and finally achieved satisfactory results. This cooperation has opened the way for Wang Xiaohui.

With the increase of income, Chinese people have demand It is getting higher and higher, but the price of many artworks is too high for ordinary people to afford. New technology is adopted to print paintings on silk, which can enhance the stereoscopic sense of the screen through different weaving methods of silk, and it has been preserved for a longer time than paper paintings. In addition, silk itself is also ornamental, so silk painting products can be described as beautiful and economical.

Through the continuous upgrading of technology, the company has realized the personalized customization of dozens of silk products, such as scarves, plaques, postcards, coasters, calendars, books, invitations, bedding, etc. In addition, he has signed a famous French painter, and he is also negotiating with many domestic and foreign painters, designers and photographers to purchase copyright. Wang Xiaohui revealed that the price of a customized silk portrait is very affordable, "I hope that people can afford our products."

Not long ago, a Japanese enterprise found Hongmeida to purchase cocoons. It turned out that a beauty program was broadcast in Japan, introducing the method of washing your face with cocoons. For a while, the supply of cocoons in the drugstore was in short supply. "In Japan, this is called cocoon jade, because silk is the most natural material, including plant protein and animal protein, and has a variety of amino acids, which has a good cosmetic effect," Wang Xiaohui said.

A kilogram of raw silk can only sell for 30-40 yuan, while a bag of cocoons labeled "cocoon jade" can sell for 4 pieces, which is equivalent to more than 100 yuan. Will you develop your own beauty brand in the future? Wang Xiaohui said that he could not rule out this possibility. In addition to product innovation, Wang Xiaohui is also seeking breakthroughs in business model. She plans to create industrial tourism, and realize the "front store and back factory" mode in Liangping Silk Industrial Park, so that tourists can see the whole production process from cocoon to silk. In addition, the sericulture base has also developed a series of agricultural and sideline products such as mulberry leaf noodles, mulberry wine, mulberry leaf tea, and mulberry leaf powder.

Since this year, in order to achieve brand upgrading and expand new products, Hongmeida Group has invested more than 3 million yuan in research and development. "This investment is very high for a silk enterprise. Through structural adjustment and product innovation, we will strive for more than 50% domestic sales in the future," said Wang Xiaohui. "The East is not bright and the West is bright. Through product innovation and business model innovation, we expect a blowout growth next year." When it comes to the future, Wang Xiaohui is full of confidence.

Challenges always coexist with opportunities. Issued by the Ministry of Commerce on November 28《 Cocoon silk In the 13th Five Year Development Outline of the industry, it is clearly mentioned that "the central and western regions should consolidate and upgrade high-quality sericulture bases, silk ecological parks and emerging industrial clusters", and put forward key tasks: strengthen innovation in silk product development, appearance design, product packaging, and actively carry out personalized customization and flexible production, Enrich and refine product categories - this coincides with Hongmeida's strategic positioning.

For more information, please pay attention to the report of World Clothing, Shoes and Hats Network.