Chongqing'S Private Silk Enterprises Are On The Road To Innovation.
As an important development base of cocoon silk production in China, Chongqing is one of the six traditional silk producing areas in China.
The screen can be printed on silk, and its resolution can match the high-definition photograph. The surface can be treated by nano technology, not only waterproof, but also can be fixed. This innovative technology can be widely applied to hundreds of silk products such as coasters, books, invitations and so on.
In the background of the slow development of the entire silk industry, the Chongqing private silk enterprise has been on the road of innovation.
"In recent years, Chongqing's silk industry has not done well."
Wang Xiaohui, chairman of Hong Mei Da Xing Xing Industrial (Group) Co., Ltd., looks at two reasons. First, with the large number of farmers entering the city, the labor force of mulberry silkworm breeding is sharply reduced. Two, silk products were mainly sold abroad before, but now the international demand is decreasing.
In Wang Xiaohui's memory, 90s was the "golden age" for the rapid development of the silk industry in Chongqing in the last century.
"Industrial scale once ranked fourth in the whole country."
She said.
At its most brilliant time, the annual export volume of Hong Mei Da is as high as 20 million US dollars, and its exports include raw silk, twisting silk, silk fabrics, textiles and so on. Its products are sold to the United States, Germany, France, Poland, Japan, Korea, India and other places.
Relying on local resources, Hong Mei Da also set up silk reeling and weaving processing factories in Liang Ping. In Fuling and Wulong, there were more than 150 thousand mu sericulture bases, forming a group of trade, industry and agriculture integration companies, and elected as the executive director of the China Silk Association and the chairman of the Chongqing Silk Association.
Even old people feel bad about it, not to mention other small businesses.
"After the 911 incident, a number of them crossed, and a number of them crossed in 2008. In recent years, the European financial crisis has erupted continuously, and has crossed a number."
Wang Xiaohui disclosed that at present, the entire silk industry in Chongqing, including self-employed households, has only about one hundred households.
Wang Xiaohui believes that the most important thing is innovation.
In the second half of 2014, by chance, Wang Xiaohui realized that Jiang Bibo, a famous painter in Chongqing, wanted to print a sketch of her life in Mauritius on silk scarves, so they made their first attempt.
Jiang Bi Bo is good at oil painting and has delicate pictures. In order to restore paintings, Wang Xiaohui led the technical team to try various kinds of paintings.
Printing and dyeing technology
It took half a year to achieve satisfactory results.
This cooperation opened up a train of thought for Wang Xiaohui.
With the increase of income, Chinese people are interested in art works.
demand
Higher and higher, but many works of art are too expensive for ordinary people to afford.
The new technology can be used to print paintings on silk, which can enhance the three-dimensional sense of the picture through different weaving methods of silk, and save more time than paper paintings. Besides, silk itself is also ornamental. Silk painting products are beautiful and economical.
Through the continuous upgrading of technology, the company has realized silk, plaque, postcards, coasters, desk calendar, books, invitations, bed products and other dozens of silk products personalized customization.
In addition, he signed a famous French painter, while he was also negotiating with many domestic and foreign painters, designers and photographers to buy copyright.
Wang Xiaohui revealed that the price of a silk portrait is very close to the people, "I hope our products can be affordable."
Not long ago, a Japanese company found the acquisition of cocoon by Hong Mei da.
Originally, a beauty section was broadcast in Japan, and the method of washing cocoons with cocoons was introduced.
"In Japan, this is called cocoon jade, because silk is the most natural material, which contains plant protein and animal protein, and has a variety of amino acids, which has a good cosmetic effect."
Wang Xiaohui said.
One kilogram of raw silk can only be sold for 30 to 40 yuan, while a bag is labeled with "cocoon jade" label, and the 4 price is equivalent to RMB more than 100 yuan.
Whether it will develop its own beauty brand in the future? Wang Xiaohui said that this possibility is not ruled out.
In addition to product innovation, Wang Xiaohui is also seeking breakthroughs in business models.
She plans to build an industrial tourism and realize the "Post shop and factory" mode in Liang Ping's Silk Industrial Park, so that visitors can see the whole production process from cocoon to silk.
In addition, a series of agricultural and sideline products such as mulberry leaf noodles, mulberry wine, mulberry leaf tea and mulberry leaf powder have been developed in the sericulture base.
Since this year, in order to achieve brand upgrading and expand new products, Hong Mei DA has invested about 3000000 in R & D.
"This investment is very high for a silk enterprise.
Through structural adjustment and product innovation, we will strive for more than 50% of domestic sales in the future.
Wang Xiaohui said.
"The East is not bright, the west is bright. Through product innovation and business model innovation, we expect to have a blowout growth next year."
Speaking of the future, Wang Xiaohui is full of confidence.
Challenges always exist with opportunities.
Issued by the Ministry of Commerce in November 28th.
Cocoon silk
In the 13th Five-Year development outline of the industry, it explicitly mentioned that "the central and western regions should consolidate and enhance the quality sericulture base, the silk ecological park and the new industrial cluster", and put forward the key tasks: strengthening the innovation of silk product development, appearance design, product packaging, etc., and actively carrying out personalized customization, flexible production, enriching and refining product categories, which coincides with the strategic positioning of Hong Mei da.
For more information, please pay attention to the world clothing shoes and hats net report.
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