Deep Decryption ZARA Why Can Complete Design Shipment In 15 Days?

15 days to complete

Is shipment a myth trick or a lie after beautification?

The seven day customization of big data is an industry benchmark or an empty gimmick. However, it is undeniable that it is urgent to meet the order needs quickly, eliminate inventory in the supply chain, quickly respond to market demand and launch new products, and have fast anti single capability in design goods, which has become an important commodity planning topic for all brand buyers.

According to the world clothing and shoe net, in 1998, at a special conference on supply chain management held in the UK, a European company's research case showed that: according to the optimal efficiency of planning, the time needed to obtain raw materials, processing, distribution, and product sales was 150 days; however, the data comparison pointed out that the processing of products needed only 45 minutes.

Then, in the 150 day supply chain, where is the most of the rest of the time wasted, where is the efficiency being slowed down, and where is the stock being hidden from the 45 minute value?

In the traditional supply chain management, the pipeline type communication mechanism has wasted a lot of time in the communication of brands, garment factories, fabric factories and yarn factories.

Moreover, in the traditional spot wholesale retail mode, the "push" supply chain, which is sold by Sir, is carried out. The successful foundation of this mode of operation is entirely based on "accurate market prediction". However, with the speed and pparency of information pmission and the changing market itself, the market forecast must be adjusted quickly according to the actual situation.

Therefore, it is necessary to quickly reflect the market demand, adjust and predict the market dynamics, quickly adjust the production plan and raw material preparation, and successfully drive the dynamic pull of the supply chain to the various levels of the supply chain with the accurate market demand. The key to success is to establish wardrobe IT QR, quick response quick response system.

Take the clothing brand Benetton of Italy as an example, in the traditional production mode, it pre dyed the yarn, and then dyed dyed yarn into fabric to make it into ready-made garments. However, due to the original market forecast errors, it often caused the unsalable clothing of different colors, and could only be handled at the end of the season.

But after the innovation of supply chain process pformation, Benetton pre bleached the yarn into various models of fabric or wool, and after market reaction, determined the popular color, then dyed the product.

The practice of Benetton is exactly the same as the implementation strategy of ZARA, which is small, diverse and customized.

Like ZARA, it adopted the embryo cloth inventory strategy, grasps comprehensively the dyeing and finishing link, and foresees the "customized" order concept to the "dyeing and finishing" supply chain link.

The traditional prediction of production - the "push" mode, to the customized production -- the key of the "pull" mode is to let the "customized decision points" appear in the process as early as possible, rather than at the end of the finished product.

This initiative not only increases the capacity of dynamically adjusting the production planning capacity of orders, but also allows inventories to take place at the initial or raw end of the supply chain as early as possible, and replace raw materials or semi finished goods with products that cannot be remanufactured or cost high.

The cost of inventory is decreasing, and inventory is also reduced by the adjustment of dynamic production plan.

Benetton's automated delivery and information system allows 24 employees to manage products of two billion euros a year.

In fact, it depends on the comprehensive penetration of the information platform of the supply chain, and the effective pformation of the information of the platform terminal precipitation, and quickly and accurately reflects the important information needed in the various links of the supply chain and the dynamic order information, so as to quickly match and adjust the order, thereby greatly improving the overall supply chain operation efficiency.

In supply chain management, the clearer dynamic adjustment of IT system and the correct market information provided by each link, the more explicit customization steps are, the fewer steps to predict production, and the less inventory of finished products / semi-finished products.

In the production process, real-time monitoring and monitoring, the inventory and spare capacity and orders for immediate adjustment and matching, can also be the production of various production links to investigate and pursue responsibility, and ultimately ensure product quality.

More interesting reports, please pay attention to the world clothing shoes and hats net.