Zegna Acquired Australian Sheep Farm Achill

Italy luxury

Brand Zegna Ermenegildo Zegna is joining

,

As well as the camp of Kai Yun group, recently, the Italy luxury company, which valued more than 1 billion 300 million dollars, acquired Achill, an Australian sheep farm. There are always 10 thousand sheep in the farm to ensure that top brands of wool can be produced.

At present, tens of thousands of sheep have been growing on Achill farms, producing the best Merino wool in the world.

Achill Merino wool has an average diameter of less than 18.5 microns, four times thinner than human hair.

According to the world clothing and shoe net, Ermenegildo Zegna has started its textile business since 1910, and all wool materials are from Australia. The company has even become a sponsor of the Australian wool competition to encourage the wool producers to win the prize. The wool wool producers will be recycled by Ermenegildo Zegna for the production of high-end clothing, which sells for up to $25 thousand a year, and the garments will only produce 60 to 80 units a year.

CEOGildo Zegna, the grandson and founder of the brand's founder, said that the intention of acquiring Achill is to hope that the wool of the farm can become the main supplier of the company, which is a cost-effective investment.

It is not unreasonable for Ermenegildo Zegna to buy livestock farms. As early as 2014, in order to better control the source of materials, the brand signed a cooperation agreement with the fourth generation of successor CharlesCoventry of Achillproperty company and bought 60% of the farm stock. In addition, ErmenegildoZegna became the first Milan luxury Brand Company to hold shares of such suppliers, and it was also the first fashion brand to launch acquisitions in the category of suppliers.

In fact, a few years after Ermenegildo Zegna opened up the field of acquiring suppliers, many luxury Brand Company also launched a takeover tour.

Hermes purchased the crocodile farm in Australia to meet its production of expensive platinum bags and Kelly bags. The Herm s s Cuirs Pr cieux of the Hermes leather company also acquired the French calf leather manufacturer Tanneriesdu Puy, to ensure that suppliers can continuously supply superior leather.

In the past few years, other competitors have made similar acquisitions. In 2011, LVMH Group acquired 51% of the HengLong leather supplier in Singapore, and the remaining 49% share was held by HengLong company.

In 2012, Chanel bought a glove manufacturer Causse, whose production workshop was also located in Millau, and the brand also owns Bondin-Joyeux, another nearby tannery plant, which has over 150 years experience in the production of sheepskin.

At the same time, Chanel also increased investment to revitalize the Lacaune sector, especially the new method of plant synthetic leather.

Also in 2012, Chanel acquired the Scotland wool expert Barrie cashmere knitwear manufacturer, which is also a manufacturer of Chanel two color sweaters and other sweaters, and the two sides have been working together for 25 years.

This year, Chanel also bought the French lace manufacturer Sophie Hallette's parent company Groupe Halesco a minority stake, and France, a factory specializing in the production of high-end sheepskin Richard, Richard leather factory specializing in Lacaune and Entrefino sheepskin manufacturing, this soft leather is specially used to produce Chanel some symbolic quilted leather products.

The factory has been a major supplier of Chanel, especially for the exquisite leather goods business of the brand.

In addition, Kai Yun group also acquired its leather supplier, France Croco, the world's third largest crocodile leather manufacturer. A spokesman for Kai Yun group has pointed out that the purpose of the acquisition is to ensure that the group can obtain high-quality crocodile skin sustainably.

In 2014, Prada announced that the Italy leather factory Tuscan Conceria Superior SpA of the United Group has acquired the French leather workshop Tannerie M e gisserie Hervy, Prada as its controlling shareholder.

In addition, LVMH's 2013 cashmere brand, Ermenegildo Zegna's strong competitor LoroPiana, does not own shares of Australian or New Zealand suppliers who produce high quality wool, but the company can produce its soft and plush llama in concentrated culture in the central Andes.

In fact, in 2013, the company acquired the shares of Sanin61%, a Argentina supplier of Sanin. It is a rare supplier in the world who is legally allowed to obtain wild horse hair.

In recent years, European luxury conglomerates are increasingly keen on competition for rare raw materials suppliers to ensure that they have enough excellent materials and technologies to produce high profit products that brands need.

More interesting reports, please pay attention to the world clothing shoes and hats net.