Professional And Aristocratic Movement Into Ordinary People'S Home Market Potential Of Sports Unlimited

China's huge population base and unprecedented growth rate of sports consumption have put a "big cake" before entrepreneurs and enterprises.

According to the plan, the total scale of sports industry in China will exceed 3 trillion yuan by 2020.

One of the goals put forward by this year's "sports development 13th Five-Year plan" this year is "the influence of sports culture on sports development is further expanded, and its role in cultivating socialist core values is more prominent".

"Healthy China" has risen to a national strategy and has been widely responded by all sectors of society.

Sports fitness has become the mainstay of this goal.

People are increasingly keen on running, riding, Taijiquan, square dancing, skiing, skiing and so on.

Sports and other related departments have issued a series of development plans, and private capital has poured into the sports industry.

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In 2016, the marathon race spread everywhere, and "horse racing" became a "fashion".

Despite the occurrence of the accident, this trend undoubtedly reflects the strong demand for fitness and health in busy urban life.

Zou Shu, a Harbin citizen who loves running, has long been reluctant to watch matches on television or on the field. He has actively participated in a series of marathons in Heilongjiang province this year.

As a record and souvenir, Zou Shu every time he runs his kilometers and medals to his friends circle, and his friends praise him.

Public information shows that the number of Chinese running groups has exceeded 120 thousand, and the total number of people participating in the group activities has exceeded 10 million.

At the same time, professional equipment, teaching and training and other related industries have developed rapidly.

Zou Shu said that she spent nearly 4000 yuan on running every year in terms of buying clothes and related equipment.

The "2016 China sports consumption ecological report" released by professional organizations shows that from 2013 to 2015, the consumption index of two categories of sports shoes and fitness training, which accounted for the largest proportion of consumption, increased by 4.6 times and 4.5 times respectively. The consumption of new generation outdoor sports, such as hiking, biking, camping, rock climbing and canoeing, also gradually formed an upsurge.

With the continuous improvement of living standards, people are more willing to invest in their own health.

Skiing, once labeled "noble sports", has become a "new star" in sports with its characteristics of being close to nature, flexibility and mobility, attracting more and more people to participate in it.

Entering the snow season, people in Chongli, Hebei, such as Wan long, Yun Ding, Tai dance and so on, will be able to find their own track whether they are "skiing" experts or "Xiao Bai".

However,

The sustained growth also depends on the development of the national fitness habits and the improvement of public facilities, especially in the economically underdeveloped rural areas.

2016 was a year when China vigorously pushed forward the structural reform of supply side.

Sports has pformed into "magician", realizing its value in the close integration with culture, tourism and pension.

In May this year, the State Sports General Administration and the National Tourism Administration signed the "cooperation agreement on promoting the integration and development of sports tourism".

In November, the general office of the State Council issued the opinions on further expanding consumption in tourism, culture, sports, health, education and training for the aged.

Sports tourism is also regarded as one of the hot spots in the development of sports industry.

Beijing joined hands with Zhangjiakou to successfully bid for the 2022 Winter Olympic Games, injecting new kinetic energy into Beijing, Tianjin and Hebei sports tourism. Beijing and Zhangjiakou, which are geographically located, are making efforts to build sports and leisure cultural tourism zones.

During the ice and snow season, tourists from all parts of the world ride between snow and ice in Yanqing, Miyun and Hebei, Chengde and Zhangjiakou in Beijing.

This area is the Beijing North ecological (ice and snow) tourism circle built by Beijing and Hebei. It has jointly launched a batch of winter sports tourism products with rich contents and various forms.

According to the relevant person in charge of the Zhangjiakou municipal government, the number of tourists and tourism revenue increased significantly this year. The brand effect of Zhangjiakou as a famous ice and snow tourist destination has gradually emerged.

Relevant experts said that Shaanxi Province, rich in humanities, natural and red tourism resources, has held a series of influential sports events this year, such as Xi'an City Wall Marathon race, Qin straight road cycling race, Qinling Mountains road cycling race, Qiao Shan mountain outdoor open competition, Chinese motorboat League Shanyang station and so on, and the development of sports + tourism is good.

Aiming at the industry with both basic and potential supply and demand at both ends of the fitness and leisure industry, the government department has made top-level design. In the past year, it has issued the guiding opinions on accelerating the development of fitness and leisure industry, "ice and snow sports development plan (2016-2025 years)", "aquatic sports industry development plan", "aviation sports industry development plan", "mountain outdoor sports industry development plan" and a series of guiding documents.

Non-governmental organizations and

We should actively explore and accumulate experience to provide better consumption experience.

In 2016, the momentum of sports consumption was good.

According to the insiders, during the "13th Five-Year" period, with the deepening of the supply side reform, the continuous development of industrial pformation and the gradual implementation of the "healthy China" strategy, China's sports demand will expand from low level and single sports consumption to sports venues, professional fitness, health and nutrition, and so on. The sports consumption mode will expand from the physical type to the participatory and ornamental type.

However, we must not neglect that in the face of huge market demand, there are still problems in China, such as insufficient sports venues, insufficient government investment, insufficient number of employed population, imperfect sports sports service system, and lack of close connection between professional sports and social sports.

Compared with the highly developed sports culture in developed countries and the important role played by sports in the social structure, the social function of sports in China has not been fully explored.

The "consumption" of sports is not limited to material level, but should be promoted to mental level.

In 2016, the spirit of the women's volleyball team stirred up China's strength.

With one joy and one grief, sports inspire and inspire the nation to build up the nation's great rejuvenation with the enormous energy it keeps challenging itself and advancing bravely.

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