Alibaba Completes Acquisition Of Fitness Chain Brand "One Trillion Wade"

According to the world clothing shoes and hats net,

The Ministry of investment has completed the acquisition of the famous domestic fitness chain brand "one trillion Wade".

This is the next year in August Ali sports FM6.24 youth sports training hall, online sports.

The latest action.

The Alibaba on the birth line has begun to turn its attention in recent years, especially since Mr. Ma Yun, the founder of the group, advocated the new retail business.

In June 30, 2015, Yintai business announced that its strategic pformation of the Internet has entered a deep stage. Yintai business will integrate with Alibaba and become an important platform for Ali group to integrate the online and offline businesses.

In August 10, 2015, Ali announced that it would invest about 28 billion 300 million yuan in strategic investment.

It will become the second largest shareholder; Suning will subscribe 14 billion yuan to the new shares issued by not more than 27 million 800 thousand shares; the two sides will open up a comprehensive online and offline efficiency to provide more perfect business services for Chinese and global consumers.

In March this year, Alibaba also invested $150 million in financing the fresh chain "box horse fresh life". The first box horse fresh Alipay experience store opened in Shanghai in January this year, and will open 10 stores in succession.

This series of information reveals that these 164 stores in Sanjiang will be an important step in the new retail competition of Ali.

Once overturned numerous electric shop giants, began to drastically return to the line.

In November 18, 2016, A shares listed Sanjiang shopping announcement, announced that the controlling shareholder Shanghai and Cci Capital Ltd in November 18, 2016 signed a share pfer agreement with Hangzhou Alibaba Ze Tai Information Technology Co., Ltd.

Alibaba invested 40 million yuan to hold 80% of the new company, and invested 10 million yuan in Sanjiang shopping to hold 20% of the new company.

The two sides intend to carry out business cooperation in the docking of e-commerce resources, sharing their respective supply chain advantages and the pformation and upgrading of retail business. This is also the first time that Alibaba has entered the offline supermarket.

Ma Yun believes that in the next 10 or 20 years, new retail will replace the concept of e-commerce, which is a new retail industry created by combining online and offline with modern logistics. This mode will bring impact to pure e-commerce and pure line.

And the acquisition of one trillion Wade, is the Alibaba first contact with the fitness market, after marching to the department stores, Alibaba to build sports layout "new retail"?

At the same time, the acquisition of one trillion Wade is also in line with the "DoubleH (HealthandHappiness)" strategy set by Ma Yun for Alibaba.

Ma has said publicly that Ali is different from other electricity providers, and is also engaged in new business with great strategic significance, including logistics, Internet finance, big data cloud computing, mobile Internet, advertising platform and other businesses, as well as health and digital entertainment business based on data technology ten years later. We call it doubleH industry, HealthandHappiness (health and happiness).

Sports is an important layout of the Alibaba entertainment section. In terms of fitness, this year, Ali sports signed a fitness program in Japan and the United States. It will jointly build an educational brand specifically for young people's basic physical fitness training -- FM6.24 youth fitness training hall. "In August,

It is believed that after the Alibaba investment department acquired one trillion Wade, it will focus on the "service content" and further improve the former DoubleH strategy.

Public information shows that Shanghai Weider Tera Fitness Club Management Co., Ltd. was established in 2001 with a registered capital of 45 million yuan.

Then opened the first fitness center in Shanghai one trillion Wade (WEIDER-TERA) fitness center, opened nearly 12 fitness centers in two years, the business area of more than 45000 square meters, 25000 members of the service.

At present, one trillion Wade has developed into a large-scale fitness chain management institution in China.

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