Zhengzhou Releases The New Three Year Plan Of Trademark Strategy

In 2016, the city's trademark strategy promotion conference was held recently. The conference issued the "2016-2018 year plan of action for trademark brand implementation in Zhengzhou", and commended the 48 advanced individuals such as 6 advanced units such as Zhengzhou airport comprehensive economic management committee of experimentation area and Liu Zhipeng.

As the only trademark strategy city in Henan, Zhengzhou attaches great importance to the implementation of trademark strategy and has made breakthroughs.

It is reported that from 2013 to 2015, 52384 new registered trademarks were registered in our city, an increase of 84.1%, and the first registration of the effective registered trademarks exceeded 110 thousand major points, the first among the six provincial capitals in the central part of China, and the "trademark strategy implementation demonstration city" for two consecutive years in 2015 and 2016.

In order to improve the brand quality, in September 2014, the municipal government decided to award 1 million yuan or 300 thousand yuan to the enterprises that have won the well-known trademarks in China and the famous trademarks in Henan.

Only last year, our city awarded 38 million 400 thousand yuan to 106 enterprises that won the famous trademarks and famous trademarks in Henan in 2014.

It is reported that most counties (cities, districts) governments and Development Zone Administrative Committees have begun to attach importance to the implementation of trademark strategy, and have issued documents and incentive policies. This year, 27 districts, Hui Ji districts, Guancheng District, Zhongyuan District, high and new technology development zones, economic and Technological Development zones, and air port areas have been convened successively.

The promotion and recognition awards Conference Awards 15 million 300 thousand yuan for enterprises that have won the well-known trademarks in China and Henan famous trademarks.

Under the impetus of a series of incentives, up to now, the city has 521 famous trademarks in Henan, 50 well-known trademarks in China, and registered trademarks, famous trademarks in Henan and well-known trademarks in China have increased steadily and ranked first in the province.

According to the plan of action, by 2018, the total number of effective registered trademarks in our city will exceed 120 thousand, and 3 provincial industrial cluster brand cultivation bases and 1 provincial industrial cluster trademark demonstration bases will be built, and the road of "brand product brand enterprise brand industry brand economy" will be developed.

The three year action plan defined the four major objectives of work from 2016 to 2018.

The total volume increased steadily, registered categories achieved balanced development, and an average of more than 2000 valid registered trademarks were added annually. By 2018, the total number of effective registered trademarks in the city was more than 120 thousand, and the volume of trademark registration in each hundred households market was significantly improved, and the distribution of trademark categories became more reasonable.

Trademark brand quality has been significantly improved, brand competitive advantage has been significantly enhanced, more than 2 well-known trademarks in China are added each year, and more than 40 famous trademarks in Henan province. By 2018, China's well-known trademarks reached 56, and Henan's famous trademarks reached 650.

The trademark of agriculture related enterprises is bigger and stronger, and the trademark of geographical indications is broken through.

By 2018, we will strive to add

More than 2 trademarks are awarded to the counties (cities and districts) that have been registered with the new geographical indications.

A number of dominant brand clusters have been built to nurture the development of industrial clusters, and strive to take three years to build 3 provincial industrial cluster brand cultivation bases and 1 provincial industrial clusters trademark brand demonstration bases.

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