Quanzhou Textile Shoes And Clothing Industry Supply Side Reform China'S Top Ten Children'S Wear Brand Jamie Bear Set Up Innovation And Survival Of The Fittest Mechanism

It is reported that

The reform and development of the development zone is particularly strong. The enterprises in the region firmly grasp the opportunity of structural reform of the supply side, and actively promote the all-round upgrading and upgrading of technological pformation, new format and brand market, and strive to meet the new needs with new products, new services and new concepts, and push forward the new development.

From the perspective of the four leading industries, such as textile shoes and clothing, electronic information, machinery manufacturing and bio medicine, the development effect of the supply side structural reform in the development zone is revealed. Jamie, the ten largest Chinese children's clothing brand, set up a mechanism of innovation and survival of the fittest to cope with market changes.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

Quanzhou Development Zone textile shoes and garment industry force supply side

In recent years, affected by the global economic slowdown and higher manufacturing costs, the textile and footwear enterprises have become the focus of nirvana in the cold winter.

For some time, the Party committee and Management Committee of the Quanzhou Development Zone strengthened the linkage between government and enterprises, increased policy support, and actively guided the textile and footwear enterprises to adapt to the changes of market demand voluntarily. The supply side reform was aimed at grasping portable technology, increasing efficiency, expanding market and promoting marketing, adjusting the industrial structure, improving product quality and realizing effective supply.

Under the new normal,

The reduction of ineffective and low end supply and the expansion of effective and high-end supply have become the development direction of many enterprises.

Faced with the current predicament, it is difficult to break through from the demand side alone. The reform of supply side and demand side is the only way to reform.

The development zone enterprises are actively innovating with brand innovation, product innovation, marketing mode innovation and so on, so as to be able to meet the market demand.

Jamie bear: set up a R & D, innovation and survival mechanism to deal with market changes

Quanzhou Sheng Ke shoes and Garments Co., Ltd.'s children's wear brand "Jamie bear" was founded in 2004, as a production, development and marketing of children's clothing Brand Company.

With its unique Italian style, innovative design, excellent quality and other advantages, it has gained a high reputation.

After more than 10 years of development, in the wave of supply side structural reform, the company will focus its attention on the benefits brought by R & D innovation in order to cope with the increasingly diversified market demand.

Companies in the relevant departments to implement the survival of the fittest competition system, encourage designers to save costs, improve the winning rate of products.

If a designer fails to meet the company's standard in cost control, or if the product's bid rate is not up to the company's prescribed ratio, it may be eliminated because it does not meet the requirements of the company's development, so as to urge the R & D team to push the better products to the market.

In terms of marketing, enterprises conduct overall guidance through the headquarters to agents and terminal stores.

This year, the headquarters of the company has gathered the heads of stores across the country to Hubei. They are invited to teach sales skills and let the leaders learn how they can improve their performance in a good store to encourage each other and learn from each other.

In addition, the company has set up a special e-commerce department, consisting of more than 50 teams of strength, with flagship stores on Jingdong, Tmall and vip.com, which is also a channel for fast distribution.

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