Industry Dialysis 2016 Footwear Industry Development

Only the ebb tide will know who is swimming naked! Look back at 2016.

The development process, as a summary of the annual career management and work management, is still very necessary.

Because the development of each brand is closely related to the economic cycle, industry cycle and brand cycle, because the development of every practitioner is closely related to the market environment, brand development and personal positions.

From 1998 to 2012, it was the golden fifteen years of the development of the domestic clothing brand. Many brands, with the help of the national economic development trend, the domestic consumer brand awareness, the leverage effect of the capital market, and the advantages of Internet communication, have been expanding their territory and expanding their plans.

Many industry experts are very yellow, very violent, seemingly traditional industry development is not warm, but in fact, the overall development is still undercurrent.

"Only when the ebb tide is known, who knows who is swimming naked", this classic discourse even confirms the brand development of shoes and clothing in the next 2013-2016 or four years.

In the past four years, four years have witnessed the development of shoes and clothing brands. Some brands have made considerable progress, while some brands are failing. In the past four years, the whole industry chain of shoes and clothing has been regenerated for four years. From the upstream supply chain of raw materials to the end of the sales channel, Soha, a retailer in the last four years, is the four year that the professional managers of shoes and clothing have been repositioned.

These four years have really been very sad.

In the 2016 A share investors' big data in flush statistics, the Shanghai stock index fell 12% over the whole year, the apparel home textile sector fell 10.27%, slightly stronger than that of the big market; in 2016, the market value of the A share was 2 trillion and 200 billion yuan; there were 50 million 484 thousand and 400 investors in the stock market in Shanghai and Shenzhen, and 43 thousand yuan in the positions held by shareholders; the profit making investors accounted for 26.8%; the share of the loss shareholders was 73.2%; the earnings of three shareholders before earnings were 51 million, 49 million, and 49 million, respectively.

I don't know how many of these loss investors are investing in clothing and textile stocks, but I know that many investors will not buy new clothes this year, especially those with relatively high price positioning.

This is an indifferent age. If we are poor, we must not be poor enough to get rid of one mouth. We must not be tired of two legs. We must be busy with mobile phones and WeChat.

But for the idea of dress, there are obvious two levels of differentiation. Before opening up and talking about international brands, it doesn't matter at the moment; before buying clothes, there must be a clear LOGO, and it doesn't matter at the moment; before it was thought that clothes were expensive only, they did not matter at the moment; they used to repel the sale of shoes and clothing on the Internet.

From no matter to no fear, it reflects more people's psychological changes and emotional sustenance. When the leading power of the industry has been pformed from producers to brand dealers to consumers, consumers have begun to regain confidence and find the initiative.

To return to retail is to regress to the sovereignty of consumers. Although today's consumers do not suddenly become God, it is also very good to be an angel of love.

Just like the change in the position of male and female relationships, the emphasis on men and women in the past is due to the fact that boys are more serious than men. It has never occurred to me that many of the "family violence" at present is actually women's men.

The deep analysis and research of Chinese shoes and clothing brands will find some interesting phenomena, and even use some English letters to express them more appropriately.

The three points represent direct stores, online stores and franchisees.

Some brands are mainly direct stores, such as BELLE international, La Natsu Bell and other brands; some brands are mainly online shops, such as Korean clothing homes, rash and silk and other Amoy brands; some brands are mainly franchised stores, such as Hai Lan home, Shan Shan, red beans, Bosideng and so on.

But most brands are mixed channel structure, such as YOUNGOR, seven wolves, Li Lang, Anta sports, and so on.

It doesn't matter which model is the best. It's like exercising. Some people say swimming is the best. Some say Tai Chi is the best. Some people say that running is good, others say that it is appropriate to walk fast, and some people do not exercise at all.

The key is to live healthily, and life is the absolute principle.

Whether advertised as OEM, ODM, OBM or SPA mode, everyone will flaunt their insight and understanding of "consumer demand" and derive many legends.

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In the market economy, the competition of shopping malls emphasizes the defeat of the king, even though the brand described in the evergreen industry has disappeared in the vast sea of people.

In the early days, most of the shoes and clothing brands were OEM manufacturers of others. With the understanding of the market, some manufacturers gradually pformed into ODM and became OBM less and less.

As for many people in the eyes of SPA, many brands are fake concepts, often the predecessor of the development of the standard Hai Lan home, in fact, is a bulk cargo market to get goods group brand, not to mention design, let alone research and development, or even with the management of supply chain are not involved, cash sales are simple and crude.

It refers to the logic of judgement in workflow, the logical application of YES and NO.

In combing the management structure of some brands, we find that many brands are bloated, sloppy and bureaucratic, just like some government functional organizations are "sloppy" and "mutually exclusive".

If we use the YN workflow to sort out the problem, we can know the crux of the problem immediately, or if we adopt the YN work reporting mechanism, we will have clear responsibilities and make decisions.

Without the concept of right and wrong, how can we exercise the power and responsibility of managers? Many companies promote the so-called business process reengineering, but the result is "talking on paper" - the same idea, the same team and the same business logic are the third parties and bosses who are responsible for redefining the Department's marginal responsibilities and scope of work.

This is different from many agencies in the service window to place a consumer assessment machine to make a difference. Which customers are willing to find something to press for that instant, unless they run away?

The path of brand development, like A-Z, is that most brands have similar starting points and similar outcomes.

Many brand owners see other brands in deep water, will deeply analyze and tell a great truth, until their brands are in trouble when they find each other's mouth said "different" to the present outcome of "almost".

That is because the market has the law of the market, the brand has a brand cycle, if the mind can not have a sense of crisis warning, it will only repeat the mistakes of other brands.

Which brand has never been seen before, and which has never had a halo? Can not refuse to temptation is a fatal knot!

2016 shoes and clothing brand memorabilia, we need to focus not only on these years of booming brands, but also deep concern for brands that are still struggling in the world's most difficult retail market.

Looking at these blood cases, we can see how hard it is to live. In fact, most brands are also scattered on the market. Following the iron rule of "seven losses, two gains and one gain", the goal is to become 10% of the dragon and Phoenix. As a result, 70% of the brands have unfortunately gone to the tragic ending of "artificial knife, I am a fish".

Think of an interesting fairy tale: there are lions and mothers on the grassland. The lion asks the lioness: "where is happiness, mom?" the lioness said, "happiness is on your tail."

So the lion kept running after its tail, but it could not bite.

The lioness laughed and said, "fool! Happiness is not what we get.

As long as you head forward, happiness will follow you! "

Such an answer, I wonder if you and I are touched by the practitioners of clothing?

2016 information on capital operation of listed footwear brands

It's time to market in December 23, 2016.

The company is mainly engaged in R & D design, brand promotion, marketing network construction and supply chain management of its own brand "Bi brink" golf apparel.

The products are divided into professional golf series and life leisure series.

Ray Tibor, to be listed on 2017.

As a family

The brand operators who are the core of clothing design, research, brand promotion and product sales take the business mode of joining and self-supporting. Franchising is the main way to achieve sales.

At present, the company owns three independent brands of "Raidy Boer", "GHILARO" and "Mesimia", and has obtained the exclusive authorization of Italy "Ferrante" brand in China.

Jiangnan cloth Yi landed on the Hong Kong Stock Exchange in October 31, 2016.

The company designs, promotes and sells fashionable clothing, footwear and accessories for women, men, children and adolescents, operates five distinctive brands in a multi brand way: (I) JNBY, (II) CROQUIS, (III) JNBY by JNBY, (IV) less and (V) less.

Pacific bird, time to market 2017 January.

Ningbo Taiping bird fashion apparel Limited by Share Ltd was founded in 2001 to run multi brand apparel business.

At present, the company owns PEACEBIRD dress, PEACEBIRD men's clothing, Lok Ting LED 'IN dress, Mini Peace children's wear, MATERIAL GIRL women's wear and AMAZING PEACE men's clothing brand.

New three board listing brand

[three from the outdoors]

Three officially launched from the outdoors, the new three boards have become the first brand of outdoor apparel brands of state-owned enterprises.

The bulletin shows that the operating income of three from outdoors 2014 and 2015 is 17 million 462 thousand and 200 yuan and 23 million 350 thousand and 100 yuan respectively, and the net profit is -234.34 yuan and 202 thousand and 800 yuan respectively.

Three outdoor mainly engaged in outdoor leisure, sportswear supplies design and sales; the main customers are Shanghai, Beijing, Xuzhou, Baotou and other front-line shopping malls and distributors all over the country.

Tong Chuang Tong Xin

The brand of children's clothing, Parker blue, is officially listed on the new three boards.

Tong Chuang Tong Xin is committed to children's clothing and related products, including design, research and development, production and sales integrated operation mode, covering the development and sale of PACLANTIC, TOREAD KIDS and other brand merchandise.

On this list, Tong Chuang Tong Xin will lend support to capital and develop e-commerce business on the basis of existing brand advantages, actively expand the incremental market space of trillions of children's industry, and strive to develop into a full channel, full category, multi brand, multi platform children's product brand group, and create a comprehensive children's ecosystem.

[Yalu]

Jiangsu Yalu brand operation Limited by Share Ltd intends to launch new third board listing.

The rapid growth of Yalu's current performance mainly depends on upgrading the profitability of the existing factory shops and the increasing number of franchisees.

Store resources suitable for setting up physical stores are mainly concentrated in the core business district of the two or three tier cities, which are scarce.

By the end of 2015, Yalu had 2 Direct stores, 1 shopping arcade counters and 127 franchise stores, mainly in East China, central China and Northwest China.

From the point of view of the distribution of franchisees, the franchisee mainly concentrates on the three or four line cities.

[gigantic child]

Shanghai giant Chen baby clothing Limited by Share Ltd intends to launch new three board listing.

Gigantic baby boy was founded in July 13, 1994.

According to the announcement, the business income of 2014 years in 2015 and 1-12 months in 2015 were 144 million yuan and 149 million yuan respectively, with net profit of 8 million 457 thousand and 500 yuan and 16 million 927 thousand and 500 yuan respectively.

It is understood that Shanghai giant Chen baby clothing Limited by Share Ltd main business is OEM children's clothing business and private brand children's clothing production and sales.

The company's main products are: Children's wear, children's wear, women's bra, women's underwear, baby clothes, children's clothing.

In addition, the new three Board companies listed in 2016 include: Kolumb Columbus, Brad, bin Bao fashion, Licheng stock, clothing cool culture, AB group, elegant forest, pink fashion and so on.

The regeneration of traditional listed brands: review of 23 garment enterprises

The cost of decoration design of a store 30 million has created the highest record of YOUNGOR's single store in more than 30 years.

30 million of the cost of a single store is a big deal in the domestic men's wear industry.

For the impact of the electricity supplier and the pformation of brand younger, YOUNGOR proposed a big store mode to deal with, that is to say, there are 1000 large stores with annual sales volume of 10 million yuan in the whole country.

Strategic planning: in 2015, YOUNGOR formulated the "4 1000" strategic development plan.

Whether it's a member strategy or a big store strategy, it reflects YOUNGOR's past "steady" style.

2016 in the first three quarters, there were more than 900 outlets, and the company built a global fashion apparel brand operation platform.

The channel management mode takes the mode of separation of management power and ownership. Franchisees are financial investors. Hai Lan House manages the location of terminal stores, personnel training, commodity display, terminal sales and other links with brand identity.

As the product positioning is public, cost-effective, the proportion is more determined, and the terminal products are not discounted, so the profitability of the company is very stable.

In 2017, we began to expand overseas markets and join hands with Huatai Securities to find mergers and acquisitions or cooperation between domestic and foreign Target Corp.

It is not enough to challenge international fast fashion brands.

Since 2016, the company has continued to adjust its offline channels, focusing on the development of larger scale, flagship premium and cost-effective shops. On the other hand, it will continue to push forward the partnership mechanism to all front-line departments, and establish new business processes and business models through commercialized consideration and collision among departments, supporting effective incentive and restraint mechanisms, and mobilizing the enthusiasm of the staff.

Strategic Interpretation -- the strategic pformation direction of "investment + industry" in 2015, and cross border finance has been advancing in an orderly way.

The seven wolves never lack the spirit of innovation. On the contrary, they are not enough to inherit classics.

On the one hand, the company will continue to expand its horizons and absorb the professional experience of the first-class fashion industry at home and abroad. It will put its own fashion genes into the perspective of localization and provide high-quality and cost-effective products for every consumer. On the other hand, the company will continue to carry out the strategy of talent reserve, invest in the future, enhance its overall competitiveness, at the same time, make better posture, keep pace with the times, push forward the development of the whole industry, and take a solid step in building a national brand.

In the last annual report, Li Lang first revealed the effectiveness of women's clothing for testing water, and this year's new series will be met with consumers.

The group hopes to increase the proportion of original products to 70%, while the target of using exclusive fabrics developed by the group is 50%.

From the new brand to the new category strategy, we can see that the brand is still very "Fujian".

Future Ltd will continue to promote terminal retail pformation in its main business: strengthen store operation and profitability of single store, gradually extend the replicable terminal retail operation standard to direct and join terminals; reduce SKU based on brand positioning, clarify core and main products, form sufficient differentiation; set up shop independently around trousers core categories, enhance product version, fabric function and product quick response capability, and strengthen the leading position of trousers Market; positioning 28-35 year old men's new signboard J1 is expected to contribute new revenue sources to the company.

In terms of investment, APP has been invested in the super shopping guide through the industrial fund, and has been listed in the new three boards.

Strategic Interpretation -- from "trousers experts" to "experts in western style clothes", and then return to "men's pants experts", and implement the strategy of "concentric diversification".

Don't forget your mind and return to your position.

The domestic garment industry is facing enormous challenges. Bosideng group is actively improving its business and no longer blindly expanding.

In the past two fiscal years, the group has been committed to cleaning up inventory and adjusting sales network, closing inefficient shops and opening stores cautiously.

We should promote the implementation of the strategy of "three products", deepen international cooperation in industry, and strive to improve quality, innovation, brand and craftsman spirit.

In the future, we will pform the retail mode closer to the market and consumers, accelerate the development of brands in the business, logistics, products and other aspects, and promote the development of sound group business.

Strategic interpretation: Bosideng "four seasons, multi brand, internationalization" three pillars of development strategy.

In the future, we need to create "good craftsman spirit" and innovative thinking to make good products that consumers really need.

In November 2016, the brand of Shanshan brand was released to Hong Kong on an independent basis. In 2015, the net profit of garment business was 52 million 220 thousand yuan, and the main business income of garment plate was 240 million 740 thousand yuan in 1-9 2016.

The brand of Shan Shan brand includes fashion clothes, Jeeich and Lou Piang M, of which the price of clothing is 85%.

Strategy interpretation: can the price of "Shanshan" grow fast?

Zheng boss is a master of capital circles. Shanshan is just a sentiment for him and consumers.

Red bean men wear joint mode in channel segment, and sell mode on the supply side. This kind of business structure needs a lot of energy before the scale of the business, and coordinates the relationship between franchisee and supplier through partial profits.

In December 26th, red bean released its performance forecast. Its profit growth in 2016 was expected to be 74% (net profit 150 million yuan). The company said that the increase in the number of men's stores and the increase in total business revenue after the delivery of the real estate business increased profits.

In the November 2015 non-public offering plan, the project plans to build 2190 smart stores nationwide in the next three years, and set up 10 flagship stores in Beijing and Shanghai.

Strategy interpretation: large shareholders' high subscription and senior executives' enthusiasm and enthusiasm have stimulated the enthusiasm of investors. Do they know whether they can arouse the enthusiasm of consumers?

To get out of its own characteristics in the way of "joint venture mode", red bean needs more efforts.

In 2015, it won the first place in the domestic sports brand with 11 billion 100 million yuan sales volume. Although it did not realize the ideal of "super ah rush", its brand performance was still commendable.

Big and capital said that the non core brand FILA market performance is the key to Anta growth, and FILA sales in the third quarter increased by more than 50% annually.

In the second quarter of September, which ended in September, the order volume increased by the number of units per annualized year. In the third quarter of 2016, the retail sales of Anta brand increased by double-digit or low year-on-year, while the retail sales of non Anta brand products increased by 60%-70%.

Strategy interpretation: rival Lining commented "Lining sells all Lining products, and Anta sells other brands. Anta's own brand sales should not differ from ours.

Scale revenue is on the one hand, and I also pursue brand competitiveness.

From Zou Shiming to Pacquiao, Anta shows the "king style" in the domestic sports brand.

In the three quarter, the average number of sales in the same store grew, the retail discount was about 25%, and the Quarterly Orders in the second quarter of 2017 showed an increase in the number of orders in the same period.

In July 15, 2016, Nicholas Tse joined the sports brand XTEP, which endorsed for 15 years, invested 22 million 500 thousand yuan in Hong Kong dollars, accounting for 0.23% of the shares.

In recent years, the domestic marathon craze has brought great influence to sports brands, especially XTEP. In 2014, XTEP sponsored 13 marathon events and sponsored 14 marathon events in 2015.

Year 20112012201320142015 quantity / number 2233395356 / 10000 40507578.5

Strategic interpretation: positioning XTEP, precision guided [love running], once again enhance brand value! In the past two years, the scale of domestic sports industry has nearly hundreds of billions, in this big cake, the running market occupies 1/8, and the core of the running industry chain is the sports competition performance industry.

Accurate brand positioning and product appeal help XTEP move forward all the way.

Through the 361 degree, 361 degree children's clothing and outdoor brand ONE WAY, the Group Co operates the multi brand layout, and fully catches the sales opportunities with the online and offline business philosophy.

In the first half of the year, children's clothing income of 361 degrees accounted for 10.7% of the group's turnover, and the sales of children's clothing in the third quarter increased by 7.3%.

In this year's opening ceremony of the Rio De Janeiro Olympic Games, the 361 degree brand appeared frequently and attracted attention.

Data show that the pace of expansion of 361 degrees overseas expansion, by the end of the first quarter of 2016, the company has 151 sales outlets in the United States, Brazil has 839 outlets, Europe has 34 sales outlets.

There is no way out. There is another village in the air. Overseas business and children's clothing business go hand in hand.

At four p.m. on November 2, 2016, PEAK's privatization was officially completed. Compared with the delisting, the price earnings ratio of A in the A-share market was 76.32 times, while PEAK's P / E ratio was only 13.85 times, nearly 6 times the difference.

At the Rio Olympics, PEAK signed the rights of the 12 Olympic Games, making PEAK the most popular sports brand.

PEAK sports chairman Xu Jingnan: "PEAK sports is actively implementing the next stage of brand upgrading and internationalization, and continues to implement its dedicated, professional and exclusive marketing strategy, taking basketball as the core, and gradually promoting the development of other sports categories.

Capital market and sales market share different roles, but there is little difference in cognition of brand value.

The Red Dragonfly hatchery includes innovative research and development, raw material innovation, standardization system, digital engineering technology, consumer personalization experience and information big data analysis. Of course, the core is incubator.

In terms of brand development, the company focuses on nurturing new projects, investing in early stages, and gradually developing brands with potential growth potential.

At the same time, the company will integrate and manage the supply chain and retail end, and continuously invest in brand remolding, and do well in the adjustment of the industry. It is expected that the brand will be reborn after the industry is restored.

Stick to the belief of "making a good pair of shoes", and adhere to the positioning of "fashionable appearance, people's price and caring service".

Daphne's latest market value of 1 billion 286 million Hong Kong dollars (the highest market value of more than 17 billion yuan), the median performance of 3 billion 400 million yuan (Saturday's latest market value of 6 billion 700 million yuan, the median performance of 709 million yuan), the two phase comparison is horrible.

Sales in the same quarter dropped by 13% in the third quarter, and 757 outlets in the first three quarters. Investment banks still showed the prospect of weakening and the stock price was also low.

Since 2013, Daphne has launched a series of changes, including new store design, reopening of stars, and layoffs. But the lack of competitiveness of core products makes it difficult for consumers to recover their hearts.

In the three business sector, Daphne is not only a brand dealer, but also a distributor or a foundry plant. Unfortunately, the precipitation of 26 years has not been pformed into the competitive advantage of the market.

A loyal supporter of the strategy of "channel is king" lacks the support of products. Daphne is like an angel with broken arms.

In 2016, listed companies continued to engage in game development, mergers and acquisitions, Internet advertising companies, e-commerce business, women's fashion information platform, participation in the establishment of acquisition fund, with the concept of net red, virtual reality and other hype.

Although sales continued to be sluggish (adjusting the channel structure continuously), the capital sector still strongly agreed with its "fashion IP ecosystem and the fast development of net red economic development". The stock price in the two tier market is quite good relative to the industry index.

The main business is not outstanding, and all the hype concepts are in vain.

At the end of 2015, the company began to layout the whole channel retail business by starting its fans operation, layout AOK MART, opening the East China logistics center to open the online and offline system, and jointly creating five kinds of plates, such as Skech, the whole category of footwear industry Kingdom, and strengthening supply chain.

"Business shoes are the fundamental products of AOKANG. In the face of the blue ocean of the current fashion sports products, the fashionable sports shoes will be the focus of AOKANG international development, and create a business + fashion + sports all shoe industry kingdom."

Layout of cross-border electricity providers, the establishment of civil and commercial banks, alliances to carry out O2O Ali, unwilling to be lonely AOKANG!

The company's popular casual wear brand "Semir" and the mid price "balbala" children's wear brand, after long-term brand power and resource integration, has become the leading brand of domestic casual wear and children's wear industry.

The company expects annual retail sales of electricity to reach about 3 billion.

The company has increased investment in the Internet, has successfully opened up new channels for e-commerce, and the proportion of online businesses has increased rapidly, forming a retail channel layout with online and offline integration.

In recent years, the company's continuous efforts in the integration of supply chain (procurement to large suppliers), commodity pformation (gradual decline to shorter cycle products), organizational restructuring (upgrading of electricity supplier status and Amoeba mode) and other internal work provide strong guarantee for the sustained growth of subsequent performance.

The next ten billion club members of shoes and clothing brand strategy clear, leading position consolidation!

In November 21st, the company's founder, chairman and president submitted a resignation report. His daughter, Hu Jiajia, became the chairman of the United States dress, and had been rotting in various departments for 5 years.

In 1995, Zhou Chengjian founded the United States brand. In 2008, the United States and costumes formally landed at the Shenzhen Stock Exchange; the company reached its peak in 2011, earning 9 billion 945 million yuan in the year and 1 billion 206 million yuan in net profit.

In 2015, the United States achieved 6 billion 295 million yuan of operating income and net profit of -4.32 billion yuan.

Judging from the number of stores, the United States has 2012 stores at the end of 5220, and 3700 by the end of 2015.

Keep pace with the times, otherwise the past success will become the shackles of future development.

In addition to the rise of e-commerce, CABBEEN is gradually pforming its retail business in wholesale mode to the sales agency mode.

As of June 30, 2016, a total of 422 retail outlets had been pformed into a consignment business, accounting for about 41.7% of CABBEEN's total retail outlets.

CABBEEN believes that consignment business will help improve operational efficiency and attract more distributors to expand its retail network in the local market.

In the first half, CABBEEN's average stock turnover days were 185 days, while the same period in 2015 was 63 days.

A few days ago at the China International Fashion Week conference, CABBEEN started the women's clothing, causing the industry's hot debate.

"Always leading the way of personality fashion positioning", the undefined standard makes the performance fluctuate.

At the beginning of 2015, La Natsu Bell launched the store partnership system, which has been tested at about 35% retail outlets nationwide. As of June 30th, the total sales volume of the test outlets increased by 5% over the non partner stores.

In February 2015, La Natsu Bell bought the seven brand of clothing brand, trying to make up for the shortage of online business platform.

In June 2016, he invested $3 million 750 thousand to invest in high-end coffee brands in Italy, and invested 12 million yuan in October 2016 to create furniture brands.

The growth of performance is too dependent on the acquisition of brands and expansion of retail outlets. It belongs to the typical puffy brand.

The company is committed to creating a high-end fashion group, with its high-end brands such as ELLASSAY (Ge Lisi), German brand Laur L, and online brand WITH SONG (only praise). In 2016, it acquired the ownership of the American trend light luxury brand EdHardy in mainland China and Hong Kong, Macao and Taiwan. At the same time, it established cooperation with Fosun Group, set up a fashion industry investment fund and strategic investment company Shanglin in Qianhai, and jointly acquired the French luxury brand designer IRO.

Build a fashion ecosystem, build a high fashion group, buy 100 autumn network, and layout the electricity supplier.

Since 2014, while adjusting the main business of women's clothing, the company has been constantly laying out in the field of fashion consumption, and gradually built up the "universal fashion ecosystem" with the core of "women's clothing + baby + medical beauty + cosmetics".

Shen Dong day, chairman of the group, said that it would rely on the existing customer channels and customer resources of the group, and vigorously support the rapid development of its brand, and strive to enter the first phalanx of the medical and American industry in the next three to five years.

The stock market needs stories, industry seeks cross-border, shares of private banks, overweight medical beauty, not simple!

In the three quarter of 9-11, BELLE International's footwear sales in mainland China decreased by 13.4% compared with the same period last year, and the double-digit decline has been maintained for 5 quarters.

The same store sales of sports and clothing business increased by 4.6%.

As of November 30th, the number of footwear retail outlets was 13145, which closed 239 compared with 13384 as of August 31st. The sports and apparel businesses that kept up with this trend continued to expand, and in the three quarter, there was a net increase of 269 retail outlets to 7485. The total number of direct outlets in the group did not fall, rising from 20600 at the end of August to 20630.

"Wherever women pass by, there must be BELLE," said BELLE international CEO and executive director Sheng Bai pepper once said the heroic language.

The scale of stores and brand mergers and acquisitions have always been the two magic weapons of BELLE international, although many stores and brands, but homogenization is serious.

More interesting reports, please pay attention to the world clothing shoes and hats net.