Traditional Trademark Registration And Trademark Registration In The Internet Era, You Are More Than Just A Little Bit Wrong.

In the "Internet + era", trademark registration is facing a new round of risks. Enterprises and individuals have to look ahead when they apply for trademark registration, giving more consideration to the prospects of commercial development and the strategic layout of trademarks.

Next we will discuss with you.

Trademark registration of traditional enterprises: the name of the company, the name of LOGO, the name of the product or service, and other important brand marks (characters and graphics) are registered as trademarks.

After the rise of Internet and mobile Internet: APP icon, domain name, micro signal, self media number, etc.

Conclusion: the popularity of the Internet has made these information an important brand mark for consumers to identify the source of goods or services, playing an important role in identifying, guiding, searching and advertising, and becoming the trademark content that enterprises and individuals must register.

The scope of trademark registration has expanded continuously in the era of "Internet +".

Traditional trademark registration strategy: advertising language is often a very easy to overlook in trademark registration work. In fact, as a "front-line salesman" of corporate brand, advertising language plays a role in conveying the core concept of products or corporate brand to consumers, which can increase the added value of brand in an invisible way, which is very important for consumers to understand brand connotation and establish brand loyalty.

In the era of "Internet +": the advertising speed of enterprises is fast, the scope is wide, the exposure is high, and the advantages of advertising language have been magnified again and again. A good slogan can make consumers quickly associate with brands, such as Lining's "everything is possible", Nike's "just do it" and so on. It has a high degree of brand recognition and has repeatedly become the object of infringement.

Conclusion: in the era of "Internet +", enterprises and individuals must attach importance to the importance of advertising language trademarks.

Coping strategies: timely registration of trademarks according to the trend of Internet development

From the simple Internet development to the current mobile Internet, the concept of "Internet +" is expanding, and trademark registration will continue to expand to suit the development of the times. If enterprises and individuals want to fully protect their legitimate rights and interests, they must renew their trademark registration strategies according to the development trend of the times, register trademarks in a timely manner, and constantly increase the intensity of trademark protection.

Combination trademark: such as "character + graphics" trademark, "letter + digital" trademark and so on;

Advantages: graphic, vivid, easy to identify and save registration fees.

Disadvantages: 1, if the trademark Chinese, English and graphics are registered as a whole, the three elements must be examined by the Trademark Office at the same time, and the trademark will be finally examined and approved.

If there is a similar possibility, the trademark will be rejected.

2, when using a combined trademark, an enterprise or individual can only use the combined trademark as a whole mark. It is not allowed to change the way of combination or use the elements of the combination alone. Otherwise, the effectiveness of the registered trademark will be lost and not protected by law.

That is to say, if someone else uses a part of the trademark without authorization, it is likely not to be judged as a tort.

Conclusion: the open environment of the Internet undoubtedly magnifies this risk.

The advantages of fast speed and wide range of network pmission have greatly improved the visibility and popularity of traditional enterprises and individuals. But this also makes enterprise information acquisition easier. In this case, we seize the loopholes in trademark protection, and take advantage of the natural disadvantages of the combination trademarks to take advantage of the "trademark" and "brand name" trademark infringement.

Coping strategy: separate registration, do not lose sight of the big thing.

When registering a trademark, it is possible to separate the constituent elements, such as characters, graphics, letters and so on, and register individually, so as to maximize the protection of the legitimate rights and interests of enterprises and effectively reduce the risk of infringement of trademarks.

At the same time, a single factor trademark can not be used alone when it is used, but it can be used alone or with a combination of registered trademarks.

Therefore, in the process of Internet pformation, enterprises and individuals should not blindly register trademark combinations because of saving registration fees.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.