Jiashan Wei Tong Promotes Trademark Strategy

Since 2016, the Wei Tang sub Bureau of Jiashan has carried out in-depth implementation based on its functions.

We are committed to serving local economic development.

Up to now, there are 205 new registered trademarks and 1068 registered trademarks in the jurisdictions, among which 1 are well-known trademarks, 9 are famous trademarks, 18 are famous trademarks, 2 are certified trademarks, and 4 are collective trademarks.

First, we should strengthen publicity and training and create a good atmosphere.

The sub bureaus publicized the relevant knowledge of the trademark law, trademark law implementation rules, trademark registration award policy, declaration and operation process through carrying out brand building training seminars, convening the Forum on trademark use, and sending out publicity materials to the villages and households.

Opinions and suggestions were put forward in terms of use, management and protection, so as to further enhance the brand awareness of operators and create a strong atmosphere for trademark development.

In the whole year, more than 200 publicity materials were distributed, and 50 times were publicizing on the door, and 2 special training sessions were held.

The two is to strengthen guidance and standardize brand operation.

The group carries out an in-depth understanding of the products and business situation of the enterprises in the jurisdiction area, and develops the supporting service for trademark brand development in combination with the actual situation, and implements the full-time service provided by the special person to the enterprise to declare the registered trademark, so as to ensure that the enterprise can carry out the most standardized declaration in the shortest time, and the annual sub Bureau directing the enterprise to declare 205 registered trademarks.

The sub bureaus should adopt a strategy of "one enterprise and one strategy" to assist the key enterprises in the key areas, guide enterprises to formulate trademark brand development plans, improve the trademark brand management system, operate the trademark brand scientifically and reasonably, and expand the brand brand influence.

If the sub Bureau directing the supply and marketing cooperatives, through the "silver plus good +" mode (silver plus good + platform, publicity, marketing, retroactive), we will start the "silver plus good" collective.

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Three is to strengthen market supervision and increase the intensity of protection.

Focusing on the wholesale areas of agricultural products, the integration of urban and rural areas and the surrounding areas of colleges and universities, we should intensify the crackdown and investigation of counterfeiting and infringement cases.

Focusing on commodities related to people's livelihood, such as health products, agricultural products, refined oil, and so on, we should increase protection for famous trademarks such as famous trademarks and well-known trademarks in the area.

We should take the cases of strong and bad influence of trademark rights as a breakthrough to further enhance the protection of the exclusive right to trademark, and effectively safeguard fair competition in the market order.

In 2016, the sub bureau investigated 4 cases of trademark infringement and 103 thousand and 500 yuan for fines.

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According to the different stages and actual situations of trademark application, trademarks are roughly divided into four situations.

First, trademark search process.

As is known to all, trademark registration is necessary before trademark registration is done to see whether it is similar or similar to the registered trademark before, so that it will prevent it from happening.

If the sign that wants to register as a trademark is similar to the first registered trademark in words and graphics, it needs to be changed from the three aspects of the phonetic, form and meaning of the trademark logo by adding words, changing words or modifying the graphic design, so as to achieve a significant difference from the first trademark and avoid the registration failure due to the trademark approximation.

Two. The initial stage of trademark examination.

The thirtieth provision of the trademark law stipulates that the Trademark Office shall reject the application of the same or similar trademark registered or initially approved by others on the same commodity or similar commodity.

If the trademark is rejected by the Trademark Office at the initial stage of the trial, the trademark registrant may make a re examination to the business jury within 15 days after receiving the notice of rejection.

Because the examination of trademark is mainly based on human judgment, there will inevitably be human subjective factors, and there will be similar misjudgments.

In the process of review, the Trademark Review and Adjudication Board has a more rigorous and objective review process, so rejecting the review of trademark applications is also one of the effective ways to solve trademark approximation.

Three. Trademark notice period.

There is a notice period of three months after the initial adoption of the trademark. If the prior obligee makes an objection on the basis of trademark similarity in the notice period, the Trademark Office will conduct an examination after the end of the objection (announcement) period.

If the objection is successful, that is, the trademark that has applied for registration is declared invalid by the trademark owner of the previous trademark on the grounds that the trademark is similar, and is dissatisfied with the dissenter. The trademark applicant may apply for an objection review to the business jury within 15 days of receiving the notification.

Four. After registration is successful.

After a trademark applicant obtains a trademark registration certificate, if he finds that a trademark which has been applied by another person is similar to his registered trademark, that is, "trademark is approximate", he should react positively and protect the registered trademark by legal means.

At this stage, China's small and medium-sized enterprises are developing rapidly, and the number of trademark registrations continues to increase. Trademarks, especially Chinese character trademarks, are gradually decreasing as a limited resource. In addition to bad behavior such as rush registration and malicious registration, trademarks are increasingly becoming the minefield of trademark registration, which is a major obstacle to the successful registration of trademarks.

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