Amazon Has Changed The Name Of A Subway Station In London For Marketing Advertising.

According to the world clothing shoes and hats net, Amazon The name of a subway station in London has been changed.

To promote the latest data center and cloud services business launched in Britain last December. The Westminster (Weiss Minster) subway station on the London Underground line was temporarily changed to Webminster by Amazon.

In fact, it changed two letters, Web means the meaning of the network, and "Minister" means the prime minister and the authorities. To change this name, Amazon wants to say that their Cloud services Special quality.

They have changed quite thoroughly. The signs, including the sign behind the seat position, the sign in the station and the subway line, have also been changed to Webminster. Although the marketing campaign lasted only one day, it still caused many unidentified masses to worry.

But there seems to be a lot of people who don't like it. Some netizens Tucao on Twitter: "when did Amazon become so rich and changed the name of the subway?" Others say, "today, all the things about Webmisnter at Westminster subway station are boring."

Some members of the British Parliament are also dissatisfied. Nick Smith, the opposition Labour Party member, said: "they are destroying the word Westminster. The company is a bit thick skinned."

Amazon is not the first time to do such marketing activities. One of the most stunning advertisements was Amazon's subway in New York, full of Nazi and Japanese Empire flags. The design on the left side of the subway looks like the symbol of the Nazi Empire, but the garland under the hawk's claws is replaced by the cross, placed in the upper left corner of the Star Spangled Banner, and the right side is clearly the flag of the Japanese Empire.

This is Amazon's publicity for the homemade drama "High Castle man". The TV drama is a little political and sci-fi, assuming that Japan and Germany became victorious countries in World War II, and the United States surrendered to Nazi Germany and Japanese Empire, so the land was divided into two big stories. That marketing was also a big wave.

Choosing to advertise in places where people have much traffic is a marketing way for many big companies that have no money to spend.

In recent years, Amazon has been spending more and more on marketing, but several subway advertisements have not been effective.

Amazon's rising marketing spending in recent years

Similar attempts have also been made by Samsung, which has also spent money renamed as marketing, but aiming at "the busiest" Heathrow Airport in the world.

In order to advertise for GalaxyS5, Samsung has renamed the five building of Heathrow Airport as "Terminal Samsung GalaxyS5" (Samsung GalaxyS5 terminal) for two weeks. In addition, there will be GalaxyS5 related publicity information in every corner of the airport.

This advertisement is not as obscure as Amazon. brand Samsung is quite direct.

If customers are interested in Samsung's advertisements, they can immediately go to trial at Dixons Travel store at terminal five or buy GalaxyS5. In addition, the official website of terminal five will also appear on GalaxyS5's brand home page.

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