Is It Really So Important To Draw On White Paper Or Screen?

According to the world clothing and shoe net, it is necessary to find out in the fashion industry more firmly than Karl Lagerfeld.

I am afraid it is difficult for drafts.

He was called a CNBC talk show recently. When he talked about his childhood memories, he was suddenly aroused by anger and ironically criticized the creative director who would not hold his pen at present.

"I don't have a studio team of 20 people (to help me draw sketches)."

Karl Lagerfeld describes

The company's current routines, "art director, I am not," they are just setting up themes and waiting for the design team to complete the design.

At the end of the conference, they did not forget to come to the curtain, so that everyone believed that everything was created by themselves.

He looked like a gun veteran who defended tradition. He was calm, but majestic.

As for the significance and importance of design sketches, he reiterated countless times that the final product finished according to the drawings is 100%.

In Karl Lagerfeld's team, even if the digital design is not feasible, "the strokes on the paper will bring out the peculiar subtle emotions".

To avoid the influence of drawing, Karl Lagerfeld asked people to do their hair every morning at 11 a.m.; his Paris house was divided into two adjacent houses, one for dining and social interaction, the other for creative and rest.

After decades of working, he came to design sketches for Chanel and Fendi, and he could easily sell high prices at auction houses.

Last year, German writing tools.

Faber-Castell also went to the door and launched a limited number of coloured pens jointly with Lord Buddha.

More and more examples prove that Karl Lagerfeld wants to recall a flood that is hard to turn back.

Although fashion brands certainly don't talk about art / creative directors from drawing pictures, the fact is that it is hard to see the working scenes like Karl Lagerfeld and Yves Saint Laurent.

Miuccia Prada, owner of Prada and Miu Miu, handed over the work of sketching to the group design director, Fabio Zambernardi, who was responsible for bringing the concept of fantasy to the needlework.

Only in rare cases, such as the costume design with the great Gatsby, will people see her handwriting.

There is a commentary on the documentary Dior and I, Dior's last creative director, Raf Simons. "Raf (Simons) is a visually oriented person, but he doesn't draw sketches."

Each studio employee draws 150-200 pictures according to the concept of Raf Simons, and the latter will eventually select 3-4.

Each brand that chooses "originality + design" has its own reasons, and the faster and faster change of fashion industry is also a major reason for designers to break away from the brush.

Miraculous, Lord of Buddha's boundless energy is not here.

At that time, the publication frequency of the house was increased from two times a year to four times or even eight times a year. Designers need to redistribute their time and devote their energies to the most important stage of creation.

Alber Elbaz, the original director of the original Lanvin, complained: "the designer is not a machine, and when you press the start button, I'll start to create it."

Moreover, returning to the function of "creative director", they need to undertake not only product design but also market and marketing strategies.

There is less time left for them to design sketches.

Jumping out of the category of traditional designers, many laymen have been welcomed into the fashion industry by stars in recent years.

UGG came to Britain's first net red bell as art director; PUMA made the same move, Rihanna was invited; this trend was quickly learned by Chinese brand ten, and Nicholas Tse signed the creative director for reversing the brand image of Daphne.

It would be naive to think that stars are versatile enough to master drawings and designs.

Take models for example. They will tell you generously in their communication that they have not received the education of the class, and the aesthetic, the concept and the detail control all come from the practical understanding of the model period.

Kate Moss, who has worked with Topshop several times, said frankly, "I can't even draw a skirt."

Last year, Vitoria Beckham also admitted that he used a team of artists to draw design sketches.

When Pose queen Coco Rocha came to China for an interview, she said that she and her husband were mainly responsible for creativity, and they were specifically assigned to the designer Paula Bradley and her assistant.

Lv Yan, who also came from T, left the fashion brand Comme Moi after retirement, but she did not paint.

{page_break}

For most consumers, the name of the appeal can easily cover the weakness of drawing.

Even designers, Demna Gvasalia, Alexander Wang, and the earlier generation of star designers, Tom Ford and John Galliano, have formed a certain consumption attraction.

With the addition of investors and experienced retail teams, whether the traditional brands want to live forever, or the star fashion brands are trying to jump quickly, they rely on these three magic weapons.

"When the team is still there, changing the company is like changing the driver," said Luca Solca, Exane BNP Paribas, a luxury manager in Paris.

In this way, is the design draft from the creative director's hand, is it really so important to draw on white paper or screen?

More interesting reports, please pay attention to the world clothing shoes and hats net.