Eight Major Drawbacks That Impede The Development Of China'S Garment Industry In The Past Ten Years

According to the world clothing shoe and hat net reporter, recently in Alibaba

On the clothing & clothing summit, Fang Jianhua, founder of H. H. Mann, pointed out the characteristics of the supply chain in the new Internet age, aiming at the problems in the traditional supply chain.

Fang Jianhua believes that the garment factories at the bottom of the supply chain will be the biggest dividends in the next ten to fifteen years. The suppliers should do their best and make the best and most honest suppliers. That is the right way to occupy the future.

New Internet Age

The characteristics should be: we should not focus solely on the first order, solve the fabric problem, arrange the order reasonably, deduce the order quantity in the life cycle, and replace the pure labor, labor intensive, intelligent upgrading, product traceability, and manufacturing industry to the industry synergy integration.

I think today's conference hall is very warm. It gives me the impression that 1688 has really ushered in a new era. Why do I say so? There are many friends who make wholesalers, the original white horse in Guangzhou, and fashion shops, etc. now it is seen that their business is becoming more and more difficult and even changed.

Now the wholesale market rent is becoming cheaper and cheaper. Now the wholesale market is disintegrating, and 1688 is rising.

In the future, such an environment and such changes are undergoing tremendous changes.

I think the theme I shared today is: in the new Internet age, today I want to ask friends who are here, I want to interact with you: in the following friends, do factory friends raise their hands?

Not much, mostly traders? I want to ask.

There are not too many factories! I think in the Internet age, why do I write: the supply chain bonus of the Internet era? The traditional supply chain is the lowest and the most difficult to make money, and the profit is the lowest.

Why do we have such a view today?

In the era of supply chain, the industry may be more valuable than brand in the future.

Now the consumer market has undergone tremendous changes, and the traditional brands under the line are becoming more and more difficult.

On line, rapid development has slowly entered a period of very stable development.

The most important thing is to revolve around the consumer. If we leave the consumer, all the services and the source of all the goods are useless.

We must follow this mindset to think.

Traditional supply chain pain points

1, factory location ambiguity

Let's talk about the location of the factory. When I was talking about suppliers, I found many factories. I asked you what products the factory was making. He said that jeans and knitwear could be done in my factory. I didn't look at such factories, because he felt that everything could be done. In fact, we felt that he could not do anything.

Why? Because I think the supplier of clothing is a very specialized division of labor.

China is not quite the same as foreign countries. China has a production line that is made of water. If you make trousers factories and you make shirts, your efficiency will be very different. You will also be unprofessional and have different equipment.

If you are a shirt factory, your professional shirt making and professional knitting are completely different.

So the location of a factory and the positioning of suppliers are very important.

You have to find a good seller in the 1688, a good brand name to order with you, I see you 1688 pictures and the introduction of your factory, you know what kind of standard your factory is, what kind of products do you do?

If you put everything in your factory, it's nothing; going out, you only show cowboy stuff, which means you are a professional cowboy.

So if you want to find a good brand seller, a big seller, you have to think about what is important in your factory positioning. What kind of products do you want to do is very important, and you should not do anything.

So the location of the factory is very critical, which determines the efficiency of your production and the quality of your brand.

2, the matching degree of partners is not high.

A factory, a supplier, all hope to find the largest brand dealer, or the biggest supplier, and there is a big gap between the two sides.

If you are a very small factory positioning and it does not match, you have to find it is also very difficult, and can not do it, instead of doing very tired; if you are a factory that originally made mid-range goods, you want to do high-end goods, and finally do very unsmooth, and finally will lose a mess.

Because your factory's capabilities and requirements are not compatible with its brand name.

So in finding customers, it is very important to locate your capacity and your factory, and find the right person.

3, poor executive ability

Many factories are coolies, and they work more than 10 hours a day, or even longer than 10 hours.

The first night is not enough, and it may continue for second days.

Many bosses find almost everything boss.

I remember that I used to manage the supply chain, and I also came from a factory. I found that the boss could solve the problem faster. Finding the next person to solve the problem might be very slow.

Because the boss has a lot of resources to support you, but the next middle and upper level relative commitment is a number of executive affairs.

If such factories can be helpful in the initial stage of development, they will not work in the long term.

Two, the characteristics of the supply chain in the new Internet age.

1. Solve fabric problems.

How to ensure the delivery cycle? All the fast is built on the basis of fabric, if there are fabrics will soon deliver.

Often there is no fabric, basically in the market, Guangzhou or local market has many problems with cash.

The first problem is that the fabric suppliers may not be able to prepare so many goods. Maybe there are only two pieces of cloth.

After that, the period is long.

Second, all suppliers in the wholesale market, most of them are through the detection of color fastness and so on, so the fabric will have many problems, because in China, integrity is a development process.

Buy a knitted fabric, a piece of paper, a piece of paper, you need to put cement in the empty tube of the paper tube than the price.

It is also necessary to add the outer packing bags, add together 20 kilograms of cloth, and finally turn into 40 kilograms. The buyer asks how much this cloth costs, which one is much cheaper and which one is cheaper, but at last it finds a big problem.

This is often the case, so honesty is the biggest problem.

If there is no integrity, it is very difficult to make goods, not to speak fast, to do it is problematic.

If we want to be quick, we need to solve the problem of fabric.

The solution to the problem of fabric is absolutely not in the supplier, but in the brand side, he wants to be quick. The first thing to consider is how to arrange the factory in a rational way. This is the first; second, how to prepare the materials.

Now, all of the fabric orders, more than 95% are all orders, and direct factories to order, rarely with wholesale market suppliers to order.

Reduced middlemen, and also reduced many problems encountered in the production process.

Through the mode of material preparation, we ensure that after the fabric is checked by our fabric company, we ensure that the fabric is completely qualified, so that we can ensure fast.

What background is our fabric company born?

Although we are working with a direct supplier, our order is very large. A large fabric supplier should be divided into N factories. He may not be willing to do so.

In addition, the standard of your factory's testing surface may be different, so there are many problems after distributing a lot of cloth to various factories.

Factories and our fabric suppliers have been wrangling: what is the problem of fabric or what is the problem?

Against this background, we have created our own fabric company, which is mainly responsible for the communication, coordination, inspection and supervision of fabric suppliers and printing plants. Finally, we ensure that all our fabrics are qualified and stable after processing plants.

Only in this way can we ensure that our orders can be 7 days, 15 days and 20 days.

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2, reasonable arrangement

As for the list, the original factory knows that many brands continue to call each other through their bosses every day, and finally, finally, overtime, overtime and overtime.

In such a situation, it is called disorderly order.

If an excellent brand name is placed, the order will be supplied to you. It must be arranged according to your capacity.

We basically are a factory, if one hundred people, now the principle of placing orders will be 50% of the capacity to the supplier.

The other 50% is to ensure that 50% of the orders are returned, ensuring that their capacity is qualified and the capacity is stable.

Only in this way can the quality of the order be done well.

There are a lot of styles now, like Yin man. At present, the amount of money we spend in the whole year is about two thousand.

I know that there is a big seller of Taobao's C store, maybe two times, three times a week, or even more.

In the age of Internet, fashion is rapidly updating.

The amount will be more and more, not the same as before.

The traditional offline brand, maybe a brand, is three or five hundred years. Why are there so many styles on the line? There are also some changes.

If you want to visit some brands and see whether the supply chain is good or not, it is to look at its warehouse inspection place. If the product inspection place is a lot of goods stacked there, there is no product inspection, this supply chain is absolutely finished, it is entirely on the phone, entirely rely on people to communicate, rather than rely on information flow to communicate.

3, life cycle to push back the order quantity.

The quality has also changed. Now the quality is good and the price is low. There are many contradictions. This is that the supply chain has undergone tremendous changes.

Why do we have these characteristics in the Internet age? Why do we need to order small quantities? As we all know, if the branded goods are pressed, they will not do well.

To solve the problem of brand inventory, the second one is to solve the inventory problem quickly, and it is also the inventory problem. How to do it efficiently?

Therefore, the quality of a product determines whether the brand customer can quickly turn back to a decisive factor.

The original order pattern is quite different from the current order pattern.

We are collecting user information, user evaluation, and testing through designer style.

According to our sales volume and sales cycle, we should decide how much our first order should be, which orders should be eliminated and which orders should be placed more orders.

According to the data and the cycle of goods, life cycle determines our order quantity.

4. Information management instead of pure artificial

In order to guarantee the quality of the goods, how do many people say that the fabric is not qualified? We have also done a lot of hard work.

In fact, it is to start from the source. Before the design and development of the style, you should pay attention to the product plan of the whole year.

After the product plan is completed, you have to decide what kind of fabric you want to develop in 2016, and make sure that you have to test before developing the fabric.

So we set up our own testing room.

Whether it is the fabric of various indicators, we have their own testing, from the source of design checks, to ensure that the quality of our last supplier, finally to the factory's large cargo is qualified.

Therefore, the cycle of goods is fast, absolutely not required to come out, but from the source, from the source of design, from the source of technology to solve, can we achieve real fast and good quality!

5, labor intensive to intelligent upgrading

All factories, suppliers or suppliers, if you haven't been pformed by the Internet, you will not be competitive. You will be eliminated.

If you still use the old equipment, the backward productivity will definitely be eliminated.

I once went to a milk factory in Japan, and I was very shocked.

Producing 300 thousand bottles of milk a day, it has less than 50 people in the workshop, producing hundreds of thousands of bottles of milk a day, and even cattle from printing, packaging, testing, and fully automated.

We are in China.

Intellectualization is very backward, and it is still in an era dominated by small-scale workshops.

Some factories that used to do foreign trade are relatively large in scale. I used to do foreign trade, and these foreign trade factories also encountered many problems. The business of foreign trade was not good enough, the profits were getting lower and the orders were getting worse and worse. Orders for some brands were also very painful. The order was very small, and they did not want to pick up, and encountered many problems.

Therefore, all industry chains should be pformed through the Internet. The sooner the better, don't follow the same old rules, otherwise you can only fail.

6, the manufacturing industry moves towards Industrial Synergy integration.

I want to do a little investigation, and how many suppliers are there, how many suppliers want to make their own brand? With this dream, I do not want to supply the chain now. I do not want to supply. I want to raise my hand in the brand. It is really quite a lot, much more than a factory.

Although emann is pformed from foreign trade into brand, then I want to share a view: I think future suppliers, future factories, Internet factories, Internet + factories, and pformed factories will have great prospects for development.

We are looking for a modern service concept with informational capability.

Strategic cooperation.

This strategic cooperation is not only the order to give you cooperation, we may invest a lot, annex, I think the future investment factory, investment modernization factory, far more than you do the brand to be easy, may have more prospects than you do brand.

I think the next ten years will be the biggest bonus of the traditional apparel industry chain pformation. It may be faster and more competitive than your brand.

Now, many factories are too few and too few. Whoever can catch it will have enormous opportunities and huge dividends in the next ten to fifteen years.

So whoever occupies the future supply chain will dominate the rise and fall of the brand and dominate the future.

Just now, so many people have their own brand dreams. According to the current development and change, you should take a good look at your train of thought. Do you want to make a brand? Before, many friends used 20 years of accumulation and spent a lot of capital, because making a brand led to a lot of difficulties. The brand did not work, the factory did not open, and finally it was very miserable.

He succeeded and succeeded.

Of course, it is not impossible to succeed. It is not a stick to kill. It is just that you have to think carefully about your current situation and the status quo of your business. Do you want to be a brand or a supply chain or a supplier?

The manufacturing industry will go to the integration of industrial synergy.

Now in the era of Internet and rapid development of information, you have to integrate, unite and cooperate with your industry to have a future.

If you still rely on your factory to fight alone, you will have difficulty in competitiveness in the future.

The manufacturing industry will usher in a big dividend era. This bonus will soon come.

Identify your position, make the best supplier, be the most honest supplier, do not change your dream, be the best supplier, supply chain, supply chain is the biggest bonus in the next ten to fifteen years, and whoever will do it will occupy the future.

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