Clothing Brand Jiangnan Cloth 600 Square Meters Flagship Store Opened In Hangzhou

According to the world clothing shoe and hat net reporter,

A flagship store with an area of 600 square meters will be opened in Yintai City, west of Hangzhou.

The store has four brand names: LESS, sketch, JNBY and JNBY HOME.

Among them, JNBY HOME was first settled in JNBY store in Hangzhou.

Coincidentally, in addition to

And Jiangnan cloth, in fact, including Lssey Miyake, YOUNGOR and Smith Barney costumes all set up shop last year.

Brand collection stores have developed quite well in the European and American markets.

Women's clothing, men's wear, footwear and accessories, underwear, jewelry, cosmetics and home fashion products from all over the world have been gathered.

Tug of heating to enhance Ping efficiency

"The opening of this store is to let consumers know more brands of Lssey Miyake brand family.

Compared with a single brand, the choice of clothing in the store can maximize the advantage of clothing matching, and the form of a collection store is more conducive to our customers to fully experience the design concept of Lssey Miyake brand.

Lssey Miyake official said.

Undeniably, compared with a single brand store, the composite brand store can meet different needs of different people and different needs of the same person at different times.

A survey shows that consumers do not stay in single brand shops for a long time. But in a collection store, the time for guests to stay is 3 times higher than that of single brand stores, and the richness of products can enable consumers to gain more initiative in the selection process.

YOUNGOR opens in Wuxi and Shanghai.

After its home, it will also open 1000 large stores with annual sales of 10 million yuan.

And will continue to invest in this, spend 500 million, 1 billion and even 5 billion insist on doing this.

The popularity of collection stores is consistent with the changes in current consumer habits.

In the more and more abundant material nowadays, it is more necessary to have a sense of experience and shopping together, and to tap the needs of consumers, and the characteristics of the collection store can be satisfied, "Song Jun, who is also a garment producer, is described in this way.

In his view, the potential of gathering stores in the Chinese market is huge.

According to statistics, in the past 2014-2015 years, nearly 10000 shoe and clothing brand stores in China have been closed. Among them, there are many brands that we are familiar with, such as Bosideng, Li Lang, BELLE, Daphne, Anta, nine herd king, seven wolves, etc.

On the other hand, the international and domestic channel brand stores have accelerated the expansion or collective store mode pformation in this period, and achieved sustained growth in contrarian sales.

For example, ZARA's sales revenue increased by 15.4% in 2015, and its profit increased by 15%.

Make a promise to win a loss

The trend is so, but for the domestic market, there is still a long way to go.

The collection store mode can reduce the rental pressure and personnel cost per square meter in the store, but the positioning differences among different brands, management mode and SKU control will be a big problem.

"At present, China's

Opening stores is mostly patchwork integration rather than traditional collection shops.

They lack the concept of the whole world, just a shop and a shop to piece together and fill it up.

The different brand positioning will eventually lead to clash of customers, "commented by Wang Guoping, a 100 member member of the business network." most of the brands do not have the ability to operate large shopping malls, but they do the shopping malls, losing money and making more money. "

Bestseller, Eiger,

And other brands have tried to set up stores.

La Natsu Bell has La Chapelle, Modifier, La Babite, Candie's, leisure brand La Chapelle SPORT, men's brand La Chapelle Chapelle and so on, and many other brands have different styles.

If these brands are concentrated in the same store, the customer group itself is different.

It also explains why the brand shop will evolve into a brand discount store.

"Attachment is a franchised store but its group is rich.

In addition, the attachment store is handled by the attachment group, which is different from other brands.

From franchised stores to collection stores, or small department stores, thinking is a big span, "Wang Guoping said.

It is understood that the Korean clothing and love group's FOLDER multi brand shoe collection shop, sales day sales more than 900 thousand.

At this stage, the collection store has just started in the Chinese market, but it is certain that the market will dominate the market for those who have rich brand resources or commodity development capability. Precise positioning and excellent commodity combination capability are the key to the store.

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