The Original Mind Of "Starting From The Bottom" -- An Interview With Lao Wei, Founder Of Highbuy

Board shoes originate from Europe and America, because their fashionable, comfortable and easy to match characteristics are very popular among young people.

But there are few brands of local board shoes on the market, and few of them can compete with foreign brands in quality. HIGHBUY SHOES, founded in 2015, is one of them.

Although the brand of newly developed local independent board shoes has been established for more than two years, its founder, Lao Wei, has been struggling for more than 20 years in the shoe industry. He is a hardworking entrepreneur.

We have the honor to invite Wei to talk with us about making a pair of China.

Xin Xin.

Stick to plate shoes for more than 20 years

Q: Wei Zong, how did you get in touch with the shoes?

Answer: my relationship with board shoes is a coincidence.

At the beginning of 90s, the shoes were small footwear, which was not worth mentioning compared with the popular sports shoes.

I was working in a foreign-funded shoe-making enterprise, and occasionally received a gift from a Johnattan Wolf friend - a pair of shoes made of foreign brands. At that time, I didn't think much about it and started to dress casually. But I never felt comfortable and comfortable. I was surprised and curious. I immediately began to rethink this pair of shoes, which are different from sports shoes too professional and not like shoes need to be dealt with. Shoes are just like an old friend, and when and where they are reliable.

This pair of shoes wore for eight years. At that time, I decided to make sure that more people knew the good shoes.

Q: so, because these two foreign shoes make you determined to engage in the shoe industry?

Answer: Yes.

After leaving the foreign-funded shoe-making enterprises, with 14 years of professional accumulation, I set up a shoe making foreign trade company, which lasted for another 11 years.

I am a teacher who has never been able to do anything. I learned not only the technology of vulcanizing shoes, leather cutting, glue injection, shoe soles, sewing shoes, etc. but also the shoes produced by the company have been widely recognized both inside and outside the industry. The company has also become a long-term partner of CONVERSE, HUF, DC and other international first-rate brand shoes.

Q: why didn't you continue to choose to manufacture low-risk shoes, instead of making a decision that others seemed to be very risky?

Answer: it may be related to the character of my Shaanxi minority, a little stubborn, persistent and unyielding.

Therefore, my initial heart has not changed.

In 2014, European famous shoe manufacturers threw olive branches to us, hoping to buy the copyright of our company's sole designed shoes, but I declined them.

Because I started from this industry, I always have the idea of creating a brand of Chinese shoes.

Our current design, philosophy, and even experience and team are no worse than foreign countries. It's time to write down the name of "China" on the board shoe industry.

Q: can you share with us the specific process of building HIGHBUY SHOES?

A: by 2015, I thought the time was ripe, so I chose to practice my previous thoughts and become a Chinese shoe brand.

HIGHUBUY SHOES is the beginning of my dream of practice. I want to make a pair of pure comfortable, real quality shoes.

"The wood of the clown is born at the end of the mill; the nine floor stands on the base soil; the journey of a thousand miles begins with a single step."

I particularly like this passage and hope that this sentence can continue to carry on in my life. The creation of HIGHBUY SHOES is my best interpretation of this sentence, and its brand idea is also based on the derivation of this passage: "every step is progressing", which means we always have the ultimate pursuit of products, as if the first pair of shoes had guided me for years.

I hope that HIGHBUY SHOES not only inspires myself and my team, but also inspires everyone who is unwilling to be mediocre, and steadfast in their every step forward.

I also hope that as a Chinese shoemaker, with a low profile, modest and unassuming character, I can inject more Chinese elements into the shoes, so that a genuine Chinese shoe brand will be born on HIGHBUY.

Q: can you tell me the biggest difference between HIGHBUY SHOES and foreign brands?

Answer: as a local independent

We have a better understanding of the foot characteristics of Chinese consumers. Through the accumulation of technology and data over the past more than 20 years, HIGHBUY SHOES has designed a more suitable shoe last for human feet, perfectly fitting both feet, and saying goodbye to the sense of crowding caused by the European and American shoe last version.

Here I explain what shoe last is.

Shoe last is the molding tool for shoes.

It not only determines the shape and style of shoes, but also determines whether the shoes fit the feet and whether they can protect the feet.

Therefore, shoe last design must be based on the foot type, but it can not be the same as the foot type. A perfect shoe last requires not only scientific data but also accumulation and inheritance of technological experience.

In this regard, HIGHBUY SHOES has the leading experience and technology in the industry. Making a good pair of shoes suitable for Chinese feet is the constant beginning of our product polishing.