2017 Trend Analysis Of Eight Trends In Garment Industry

According to the world clothing and shoe net reporter, in the year 2017, there were some new trends in the capital market of the garment industry. These trends continued in 2016 and showed some new trends. There are pressures, challenges, and new opportunities and new dividends.

　　 Trend 1, extension of industrial chain and ecosystem strategy

In 2015 and 2016, many clothing listed companies announced the implementation of the ecosystem. industry chain The extension strategy is expected to continue in 2017.

After the listing of Jiangnan cloth clothing, it is announced that it will create a garment ecosystem. Jiangnan Buyi group went public in Hongkong last year. It is reported that its official recently said that it is now creating an ecological circle that is in line with its own positioning. This ecosystem includes men's wear, women's wear, children's wear and home textiles. There may be more categories in the future and will expand to the international market.

He continued to implement the industrial chain extension strategy. At the end of 2016 and early 2017, the company announced the announcement of the announcement, announcing that three subsidiaries should be increased by 940 million yuan, making efforts in the three aspects of brand management, creative design and supply chain management.

　　 Trend two, mergers and acquisitions

In 2016, under the background of tighter regulation of mergers and acquisitions, many garment enterprises launched mergers and acquisitions to promote their transformation strategy through mergers and acquisitions. This will continue in 2017.

Modern Avenue announced in January 12th that the shares issued by the company and the payment of cash to purchase assets and raise matching funds were conditionally approved by the China Securities Regulatory Commission's merger and reorganization committee. Modern Avenue announced in November last year that it intends to acquire a 100% stake in Wuhan's Polytron Technologies Inc network in the way of issuing shares and paying cash. It is reported that Yue's heart is mainly mobile. Internet Application development and operation.

In January 18th, Vigna S announced the progress announcement on the major asset reorganization of his acquisition of TeenieWeenie. The company has jointly registered with Shanghai Hitz Fashion Co., Ltd. and Hangzhou Golden Eagle Vic investment partnership (limited partnership) to establish the Nanjing gold clothing industry investment partnership (limited partnership). Vigna S will realize the acquisition of TeenieWeenie brand and related assets and business of Hongkong and its related parties through the way of capital increase by Kim Wei Ge.

In August 2016, Vigna S began to plan the acquisition of what was known as "snake swallow", and announced that in November 28, 2016, through the acquisition plan, the TeenieWeenie brand and its related assets and businesses held by fashion and fashion Limited Hong Kong Company will be acquired in cash.

　　 Trend three, overweight sports and leisure industries.

According to reports, AOKANG international chairman Wang Zhentao recently said that the company's business adjustment, the main footwear business will shift from business men's shoes to leisure fashion and sports products. It is reported that AOKANG International said the traditional footwear market has entered the "bottleneck" of development, relative to the diversification of female consumers. Men's shoes Market Transformation is also needed.

It is also reported that Anta and the economist published a report recently that the mainland population is aging. It is estimated that in 2020, more than half of the population will be over 40 years old, and its proportion will increase to more than 7 by 2030. According to the report, with the change of population structure, the consumption power of society will increase. It is expected that the sales of sports shoes and clothing will increase by 54% to 254 billion yuan in 2020 compared with 2015.

In 2016, the overall performance of the clothing industry was rather cold. Compared with the warm clothing market, the sports clothing market was in a period of recovery. In 2017, with the change of population structure and the upgrading of consumption, outdoor, sports and infants, children's clothing, and the silver market economy, environmental protection and other market segments have greater potential to wait for digging.

　　 Trend four, transition crossover

In 2017, the trend of restructuring and reshuffling of garment industry will continue to promote industrial integration and upgrading.

On Saturday, Limited by Share Ltd announced in January 6th that Saturday and wholly owned subsidiary of Guangdong trillion fashion Data Technology Co., Ltd. participated in the establishment of Foshan Saturday fashion industry mergers and acquisitions investment partnership, which will acquire OnlyLady's parent company's fashion FXX 83% equity and 80% stake in Beijing's Xin Xin. After the deal is completed, fashion front and Beijing time will be included in the consolidated statement on Saturday. On Saturday, it said it would take this strategy to transform and upgrade the "fashion IP ecosystem".

In January 6th, Busen shares announced that the name of its wholly owned subsidiary was renamed "Beijing Xinghe Jin Yi Information Technology Co., Ltd." to "Beijing Xinghe gold clothing Group Co., Ltd.". This means that Busen will further transform its financial services sector. Last year, Busen shares said it was planning to divestiture its original clothing business at the right time.

　　 Trend five, new technology and new economic mode

According to reports, AOKANG shoe industry recently released its "C2M" high-end customization strategy in Wenzhou, Zhejiang. It is reported that "C2M", or "customer to factory", refers to connecting different production lines through the Internet, exchanging data with computers at any time, setting up suppliers and production processes according to customer's product order requirements, and ultimately producing customized industrial customization mode. The newest foot shape measuring instrument was first unveiled on the "C2M" high-end Customization Strategy Conference on the same day. Through the on-the-spot demonstration, the foot shape measuring instrument can accurately measure the foot 3D data of the customer in 15 seconds. After the cloud computing and big data analysis, the generated data can be transmitted to the factory for customized production and will be delivered to the door within a few days.

It is also reported that Nike has recently launched a sports shoe called "HyperAdapt1.0". After wearing this shoe, the wearer will automatically tie his shoelaces to fit the foot shape of the wearer. According to online media, the price of the shoe is 720 dollars, and now it has nearly 3000 dollars on eBay. Earlier, Puma also launched similar running shoes, and Andrew also added three new running shoes in the "record equipment" product line. The new product uses intelligent tools to perceive the movement of runners.

In 2016, many black swan events occurred in China's economy and the world economy, but the trend of accelerating the transformation of new technologies is the general trend. In early 2017, the story of Alfa's dog playing weiqi sweeping the human race tells us that the age of AI may be coming. From 2017 to the future, the combination of three technologies, fashion and capital will become closer.

　　 Trend six, IPO listing window period

In January 9th, Ningbo Taiping bird fashion dress Limited by Share Ltd was listed on the Shanghai stock exchange and became the first fashion apparel company in 2017. The company will issue 55 million shares for the first time, and the investment fund will mainly be used for marketing network construction, Taiping bird East clothing finishing distribution logistics center and information system construction.

In January 10th, Guangdong leather goods enterprise Wanlima entered the Shenzhen Stock Exchange's growth enterprise market. Wanlima is mainly engaged in R & D, manufacturing, brand operation and marketing of leather products. Its main products are private brand "Wanlima" and "SaintJack" leather products, and the agent sells "Oilily" international brand products.

In January 13th, the SFC approved the Limited by Share Ltd's first application. We are planning to invest 1 billion 218 million yuan in the Shanghai Stock Exchange to invest in the supply chain center expansion, marketing network construction, R & D center construction, information system construction, and other working capital related to the main business such as supplementary liquidity.

In January 13th, the outdoors Limited by Share Ltd of the animal world was approved. In order to land on the Shanghai Stock Exchange, plans to raise funds 384 million yuan, of which 287 million yuan to invest in the "one-stop" marketing channel construction projects.

According to the recent statements of regulators, IPO will maintain the accelerated issuance in the second half of 2017, and at least there is no sign of slowing down in 2016. With the fashion clothing companies such as Taiping bird, Wanlima, an Zheng fashion and DAL Dal, they have landed in the capital market in 2017, or more clothing companies will follow suit in 2017.

　　 Trend seven, online and offline integrated channel mode

UNIQLO announced that during the new year, UNIQLO joined Alipay to integrate AR technology and store shopping experience. In from January 11th to 26th, UNIQLO issued red envelopes in about 400 stores in mainland China, and shoppers used Alipay AR scan code Alipay logo to receive red packets containing vouchers and cash. UNIQLO said it was the first attempt by the company to combine AR (augmented reality technology) with store shopping experience. Last year, double eleven, UNIQLO tried the combination of online and offline mode. First, some selected products online and offline synchronized concessions, consumers can go directly to the store to buy; two, consumers online order, you can choose to shop themselves.

According to media reports, Amy brand has selected 15 franchisees from nearly 400 offline experience stores nationwide to provide policy recommendations for the "thousand city shopping mall" project. Yin man's "thousand city store" plan originated in July 2015. It aims to layout all channels under the online and offline channels. Its specific mode of operation is to screen franchisees from the brand fans, take offline stores as a social operation base, organize social activities independently, and get group support and services.

The popularity of the whole channel mode is also the result of improving the efficiency of the supply chain. The perfection of mobile payment, artificial intelligence and logistics infrastructure will further promote the blurring of online and offline channels. The era of 5G and the Internet of things is coming. The whole channel mode will become the mainstream.

　　 Trend eight, e-commerce retail giant overweight clothing industry

According to reports, in January 12th, Jingdong released the "2016 China electricity supplier consumer behavior report", showing that Jingdong's attraction to new users has evolved from mobile phone digital and other electronic products to clothing and consumer goods. The report shows that men's clothing and women's clothing occupy the top two categories of new products purchased by Jingdong users in all the Jingdong's service provinces.

Jingdong began to increase the number of garment panels from last year. In addition to joint EVEdeCINA, KevinKelly, NE, TIGER and other jewellery brands appearing in London Fashion Week and the new designer exhibition, the "Beijing clothing" customized channel was launched, and the customization process was modularized and moved online.

It is also reported that Amazon hopes to launch its own sports and leisure brand into the largest fashion trend in the United States. Its competitors will have Lululemon, Gap's Athleta, Andemar Under and Nike. Last year, Amazon launched 8 clothing brands, including casual men's wear, women's wear, children's wear, accessories and so on.

Investment analysis company Cowen&Co. reported last October that Amazon is expected to overtake Messi stores this year to become the largest in the US. Clothing seller 。 Cowen analysts said Amazon's clothing and accessories sales are expected to grow by nearly 30% this year to $28 billion, while Messi stores will fall 4% to 22 billion dollars. As Amazon's sales increase, its share in the US apparel market will also grow.

The electricity giant can increase the number of clothing industry. It may be called the "fast fashion" trend. The giants have new technology, big data, consumer demand analysis, logistics system, supply chain management, and traffic entrance. Why don't they sell clothes themselves?

More interesting reports, please pay attention to the world clothing shoes and hats net.