"Passive Off-Season" Is Difficult To Block Consumers' Enthusiasm, And All Parties Hold Together To Support Online Shopping.

According to the world clothing and shoe net, because of the year-on-year increase in the number of express posts, the sales volume of the Spring Festival online channel is obviously higher than that of last year.

As the main force of net sales and online shopping, Guang Shen is also eye-catching in this year's Spring Festival.

According to the rookie network forecast, Guangzhou is expected to become the largest city in the annual shipment Festival. Shenzhen is the more than 3 largest city after Shanghai and Beijing.

"Passive off-season" is hard to stop consumer enthusiasm.

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Every Spring Festival is the peak of consumer shopping.

But it is limited by the bottleneck of the express logistics system. For the electricity supplier, the Spring Festival also means the coming of the off-season.

According to the analysis of the insiders, the Spring Festival off-season is not the "independent off-season" caused by the weak demand of consumers, but because of the "passive off-season" caused by the lack of logistics, customer service and other services during the Spring Festival.

That is to say, during the Spring Festival, consumers do not want to buy, but consumers can not buy them.

But even so, consumers still have huge consumption enthusiasm during the Spring Festival.

From last year

During the Spring Festival, about 60% consumers used mobile phones to buy online.

Rebate shopping data also showed that the number of shopping users during the Spring Festival in 2016 was significantly higher than that in 2015.

In order to make efforts to promote the Spring Festival this year,

As early as the beginning of January, it was announced that the "festival of goods" would be postponed to February 3rd, throughout the Spring Festival, and to provide uninterrupted delivery services for the active commodities.

Tmall started the "not closing" activity during the Spring Festival.

Tmall's related activities said that this year's "Spring Festival will not be closed" activities will cover all major cities in the country, from north to Heilongjiang, South to Guangdong, southwest to Yunnan and Guizhou, northwest to Gan Shan, east to Jiangsu, Zhejiang and Shanghai.

In addition, suning.com will launch the "Spring Festival not closing" campaign on January 2 2, and launch the "super delivery" plan. All consumers in the country, whether online or on the suning.com sunning store, can rest assured of shopping.

All sides support the online shopping year goods economy

In fact, apart from the platform, fast moving brands actively participate in the promotion of online annual goods is also a major factor to support the economy of the year.

Taking drinks as an example, Moutai group recently released the first battle report of the "annual goods Festival".

From January 1st to January 11th at 10 a.m., the total sales volume of Moutai electric business reached 165 million yuan.

In January 19th, another domestic wine giant the Yanghe River also joined hands with Jingdong to launch the "the Yanghe River super brand day".

On the day of the event, the price of the whole house went straight to the end, and consumers purchased some of the commodities, which could also be superimposed with a full 599 yuan reduction of 20 yuan, a full 999 yuan reduction of 80 yuan, and a full 1 9 99 yuan reduction of 200 yuan coupons.

In addition, the support of the express delivery system and the support of the online rebate platform are also protecting the economy of the new year's online.

In terms of express delivery system, data from rookie networks show that during the Spring Festival, about 300 thousand couriers on rookie platforms will stick to their jobs in order to meet the needs of consumers' annual purchases, and this number has increased significantly over last year's 120 thousand people.

Rebate service, in order to allow consumers to get timely information about the promotion of the electricity supplier during the Spring Festival, China's largest shopping guide platform, the rebate network, released its daily network wide discount information and red envelopes strategy under its "today's worth buying" channel.

Rebate network stakeholders said that during the Spring Festival this year, the rebate website gathered a series of promotional activities such as Taobao, Tmall, Jingdong, suning.com, No. 1 store, Amazon and other major business channels in a single page to help users reduce the time cost of obtaining the needed goods, and save the trouble of "looking for a needle in a haystack" in mass goods, so as to achieve one-stop shopping experience and additional rebate privileges.

More interesting reports, please pay attention to the world clothing shoes and hats net.