Trump Affected Her Daughter'S Brand Name By Two Big Department Stores At The Same Time.

A series of controversial acts by President Trump has begun to affect the daughter of Ianka Trump.

Business.

Us time February 2nd, Nordstrom, a large US high-end department store, announced that it would stop selling Ianka Trump fashion.

Products.

Second days later, another Neiman Marcus, a high-end chain store, announced that it would remove the fashion products from the world.

Some analysts believe that the withdrawal of two department stores may be related to the recent consumer boycott and the possible conflicts of interest of the first daughter.

Nordstrom, headquartered in Seattle, said the company's decision was based on sales considerations. Its department store sold thousands of brand products and eliminated about 10% of its poor brands every year.

The Ianka Trump brand was cut off, mainly because the management thought the sales performance of the brand was not satisfactory, and it had lost its profitability. It denied that it was related to boycott Trump's activities.

In February 3rd, a spokesman for Nordstrom department store said the company ordered Ianka Trump's brand shoes in spring.

But in the end, only orders for clothes were completed.

The decision of Nordstrom may be related to the recent Grab Your Wallet operation in the US.

The name of the operation innuendoes a number of scandals involving women in Trump's campaign. The main action is to call on consumers to boycott stores that sell Ianka Trump or US President Donald Trump's brand goods.

Neiman Marcus said in a statement: "Neiman Marcus sells a small amount of Ianka Trump's precious gemstones, all of which are entrusted to sell goods (that is, goods sold to the seller).

We constantly assess whether the brand should be sold on our shopping malls and websites based on product sales. "

Since Trump was elected, his business has also been criticized for blurring the boundaries between product promotion and politics.

In November last year, her company sent a public relations draft for "fashion warning" to reporters to promote a gold bracelet worn on the CBS trump news program "60 minutes".

In February 2nd, according to the world clothing and shoe net, Yi Wan card products have been removed on the website of Nordstrom.

"Seize your wallet" also announced victory.

According to the world clothing and shoe net, Pete Nordstrom, CO president of Nordstrom, mentioned the cooperation with Yi Wan card in an e-mail sent to employees in November last year.

He said that Nordstrom department store received letters from customers of different positions, whether they continue to sell or remove products related to Trump, there will be a threat to boycott.

"This is a very polarized problem.

No matter what we do, we will eventually disappoint some consumers.

All of the brands we sell are based on performance evaluations. If consumers do not buy them, we will not sell them. "

Pete Nordstrom said.

As consumers continue to switch from traditional physical department stores to online shopping, it is particularly important for chain corporation such as Nordstrom and Neiman Marcus.

Take Nordstrom as an example. In the past 3 quarters, the same store sales in the past two quarters have declined, and the share price has fallen by 13% last year.

But after announcing the withdrawal of the Ianka Trump brand, the closing price of the NYSE rose 0.9% to $43.90 in February 3rd.

As early as last November, there was an open letter from consumers on twitter asking Nordstrom to remove Ianka Trump's merchandise.

At that time, Nordstrom responded in public statements, "we hope that the products sold by a businessman should not be misunderstood as our political stand. We do not."

We believe that our consumers can choose what products to buy based on their personal views, and we will continue to provide them with choices. "

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