Lafayette Department Store Will Change "Modeling" At The Weekend.

According to the world clothing shoes and hats net,

Galeries Lafayette wants to change the form.

This time, it found the 10 advertisements of 2017, the founder of the Toilet Paper, Maurizio Cattelan and Pierpaolo Ferrari, which will be presented in Instagram, Facebook and Snapchat.

At present, in order to announce that it will be open on Sunday, Galeries Lafayette has released two publicity advertisements on outdoor, paper and electronic platforms, namely, a male Superman and a superwoman "bombardment" from the artillery, the background is sky blue, the combination of virtual and reality, and the comic body's copywriting is "Ouvertt out les dimanches" (Galeries).

It seems that this is the postmodern style of ToiletPaper.

Maurizio Cattelan and Pierpaolo Ferrari are both artists. They founded the Italy semi annual magazine in 2010.

Since its establishment, Toilet Paper has gained the reputation of being "weird". Its background is spaghetti wrapped in lots of meat sauce. The magazine has no words, only pictures with surrealistic paintings.

Soon, Toilet Paper became famous in the magazine world.

In 2015, it was built in Italy in 1964.

SELETTI has launched a joint series of TOILETPAPER * SELETTI, including tableware, mugs, tablecloths, soap, umbrellas and mirrors, printed with Toilet Paper, such as a bite of soap, severed fingers, etc.

In 2013, Toilet Paper also went to Milan.

Brand MSGM has also launched the capsule series, and has also introduced the capsule series including T-shirt, sweater and mobile phone shell with Kenzo.

The following year, the magazine was responsible for Kenzo's autumn and winter series of advertisements, and was also a grotesque post-modern.

ToiletPaper home page

TOILETPAPER * SELETTI

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In fact, this is not the first time Toilet Paper has worked with Galeries Lafayette.

Last year, last summer, ToiletPaper created 11 display windows for Galeries Lafayette in its flagship store in Paris.

It also looks like a postmodern sprit.

"These advertisements can fully display the brand value of Galeries Lafayette," said Guillaume Houz e, image director of Galeries Lafayette. "Toilet Paper is creative, bold and naughty.

And it looks very happy. It's not a black face. "

Since 2000, Galeries Lafayette has photographed Jean-PaulGoude, who is responsible for advertising photography, and has taken some slightly influenced works, including JeanPaul Gaultier and Pedro Almod var VaR, but it seems to be right and proper.

After the two sides have been working together until 2014, Galeries Lafayette has also replaced the new Logo designed by BETC, a creative company in Paris, and the visual creativity of advertising is completed by Wednesday, a creative company.

Wednesday will also cooperate with Toilet Paper this time.

Guillaume Houz e said that the advertising is also aimed at improving the company's performance in the context of weak domestic demand and terrorism affecting tourists' shopping.

"Our mission is to bring some fresh flavor to Paris, and Toilet Paper can help us do that."

Guillaume Houz e said.

According to Bloomberg, 2013 Galeries Lafayette is not a good day.

In the first half of 2015, sales of Galeries Lafayette were 1 billion 700 million euros, unchanged from the same period last year.

In order to make business better, Galeries Lafayette announced in the same year that it plans to invest about 100 million euros a year to refurbish the Paris flagship store and open 7 new stores to attract consumers in emerging markets by 2020.

At the same time, the new Slogan was released as "thenewchic".

This time, when Galeries Lafayette announced its opening on Sunday, only 52 new business days in Paris flagship store will create 1000 jobs to help the group increase revenue from 5% to 7%.

Another reason why Galeries Lafayette will choose to cooperate with Toilet Paper is that Galeries Lafayette has always supported modern art.

Last year, it also established Galeries Lafayette Foundation to support modern art.

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