Muslims Will Become The New Market Of Fashion Industry.

According to the world clothing shoes and hats net, "Muslims" fashion This word has probably been heard many times in the past year. It is characterized by its cover feature and its elegant color. It consists of gowns, blouses, one-piece clothes or a half skirt with long ankles. According to the definition of women wearing in Islam, it is also known as "modestfashion".

In fact, from 2 years ago, including Luxury goods Fast fashion, department stores and electricity providers. brand The Islamic style clothing series has been launched. In 2014, DKNY first designed a "Ramadan series" (Ramadan), which was sold to the Middle East. In the following year, Tommy Hilfiger and Mango also launched the "Ramadan series" respectively, while UNIQLO recruited British designers and Hana Tajima, a Muslim believer, to work on a women's clothing series, which was sold in 24.1% of Southeast Asia.

DNKY Ramadan series

UNIQLO XHanaTajima

TommyHilfiger Ramadan series

D&G Muslim women's wear series

But last year, something changed. UNIQLO's cooperation series began to enter the Anglo American, Japanese and Chinese markets; Marks&Spencer's "Burgi" was sold on the Internet, and the latest Dolce&Gabbana of the printed frock was not only in the Middle East but also in the boutiques of London, Milan, Munich and Paris, which were called "beautiful" products by the media.

If you search "hijab" (headscarf) and "burkini" (Bukiy) in Google Trends, you will find that their heat began to soar around July and August 2016, and the highest ranked areas in search of heat were in France, Switzerland and other countries besides Indonesia and Algeria.

All this shows that "Muslim fashion" is no longer a secondary series aimed at specific regional markets, but has already entered the mainstream market of the West.

A kind of minority aesthetic enters the mainstream field of vision, always causes such kind of dispute, moreover, Muslims are often confused with European political and religious issues such as refugees and terrorist attacks.

Vanessa Friedman, a fashion editor, recorded the different reactions in a report last April. The objection comes from the Minister of family affairs of French feminist child Laurence Rossignol, Yves Saint Laurent co-founder Pierre Berg, and French philosopher Elisabeth Badinter, etc. they think that we must resist this religious dress that imprisoned women's body. Another voice, headed by former French Minister of foreign affairs Bernard Kouchner, said, "this is a free market, and people wear whatever they want."

Fashion brands are very cautious in the face of politically correct questions. H&M's response can mean that they are unwilling to offend anyone: "we are proud to have entered 61 markets and welcome all the fashions inspired by race, gender and culture."

This is the attitude of the business brand: they can not resist a rapidly growing market, and political problems can be avoided.

Muslims are the fastest growing religious group in the world. According to the latest data of Pew Research Center, from 2010 to 2050, the total number of Muslims will increase from 1 billion 600 million to 2 billion 800 million, and the proportion of the global population will increase from 23.2% to 29.7%, an increase of 73%, which is 2 times of the global population growth rate (35%).

According to this progress, Islam will catch up with Christianity in 2070, making up 32.3% of the world's population and becoming the first religion.

This group's exclusiveness in clothing consumption also means that they will bring a lot of new demand for Muslim fashion.

According to the 2015-2016 year global Islamic Economic Report (2015-2016 State of the Global Islamic Economy Report), Muslim consumers spent 230 billion dollars on clothing in 2016. In just 3 years, the figure will reach US $327 billion, exceeding the sum of the UK ($107 billion), Germany ($99 billion) and India ($96 billion).

Not only that, their purchasing power is also amazing. At present, luxury consumption in the Middle East accounts for about 3% of the world's total, while the luxury consumption in the region is growing at a rate of 10%, which is 5 times that of the global market.

This is due to economic strength - 22 of the 57 Members of the Islamic cooperation organization are affluent Arabia countries. According to purchasing power parity, the GDP value of Muslim economies is currently 17 trillion and 600 billion dollars. It will grow to $22 trillion and 900 billion by 2020, close to China's $28 trillion and 230 billion.

On the other hand, it is because of the younger population structure of Muslims. In 2010, up to 34% of Muslims were under the age of 15, while in the world, the proportion was only 27%.

This means that the age structure of Muslim population is undergoing a process called "youthbulge", that is, young people occupy the main body of the population. For the time being, Egypt and Pakistan already have 1/3 of the population between 15-29 years old, while the average age of Muslim communities in the world is only 30 years old.

Global Muslim population distribution in 2050

In addition, some young Muslims who have received western education and rich family backgrounds have begun to become active as designers or net red, becoming the upstart of fashion circles. For example, this year's 28 year old Malaysia Noor Neelofa Mohd has 4 million 200 thousand fans on Instagram. Naelofar, founded in 2015, is the largest brand of headscarf in Malaysia. Its sales volume has reached US $11 million 800 thousand in 2015, and the next step is to expand in the global market.

Another example is Iman Aldebe, 32 years old. She was born in a Muslim family in Sweden and founded Aldebe Haute Couture in 2006. In recent years, it has launched a series called Happy Turban, which sells well in Muslim or non muslim markets.

NoorNeelofaMohd

ImanAldebe

The rise of these upstarts explains why in the past year, so many brands have been scramble for the Middle East market. In July last year, Kangtai Nash group launched the Arabic version of Vogue; in September, Marriott announced that it would increase 30 thousand jobs in the Middle East and Africa in 3 years. In November, the world's largest electricity supplier YooxNet-a-Porter set up a joint venture headquarters with 60% shares in Dubai, while Amazon found the Souq.com negotiations in the general electric business website in Dubai, and plans to buy the company with 1 billion dollars.

Fashion is a business. In the words of Vanessa Friedman, it is best at confronting and absorbing the fashion that once was considered as "exotic", and it can be absorbed into it.

But few people realize that most of the fashion trends now cover most parts of the world are driven by western aesthetics, which is basically a broad Christian dominated aesthetic. When the power of Muslim discourse is growing stronger, protests like French women's rights ministers will be more and more.

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