Mainland China Performs Well, And Hermes Is Thriving.

Hermes is not the only luxury group that has benefited from the revival of the Chinese mainland market.

In recent months, many luxury brands in the latest quarterly report invariably say that although sales in Hongkong and Macao are still sluggish, sales in mainland China are excellent.

France

Group Herm s (Hermes) has released its core financial data in the fourth quarter of fiscal 2016, with strong growth in Europe and Japan, and excellent performance in mainland China, driving total sales up 7.6% over the same period last year.

Total sales in fiscal year 2016 reached 5 billion 200 million euros, up 7.5% from the same period last year, rising by 7.4% over the same period.

Sales in the fourth quarter amounted to 1 billion 500 million euros, up 7.6% from the same period last year, rising by 6.6% over the same period.

In fiscal year 2016, the specific performance of Hermes in various markets is as follows:

France's sales rose to 719 million euros, up 5.2% over the same period, of which fourth quarter sales rose 7.1% over the same period.

Outside France, sales in Europe rose to 964 million euros, up 6.4% from the same period last year, rising 9.2% over the same period. In the fourth quarter, sales rose 5.9% over the same period, rising 9% over the same period.

Although the yen's exchange rate has risen, the performance of the Japanese market is still excellent, with sales of 724 million euros, up 20.6% compared with the same period last year, rising 8.6% at the same exchange rate. In the fourth quarter, sales increased by 22% over the same period last year, rising by 8.9% at the same exchange rate.

Sales in the Asia Pacific market outside Japan are 1 billion 778 million euros. Although sales in Hongkong and Macao are still bad, sales in mainland China have rebounded, helping overall sales rise by 4.9% over the same period, rising 7.1% year on year on the basis of fixed exchange rates, with sales rising 4.1% in the fourth quarter, up 4.4% from the same exchange rate.

The overall sales in the Asia Pacific region grew by 9.1% over the same period, and increased by 7.5% at the constant exchange rate.

Sales amounted to 941 million euros, up 6.4% over the same period last year, rising 7.2% over the same period of the previous year, with sales rising 5.8% in the fourth quarter, up 5.5% over the same period.

At constant exchange rates, the specific performance of each category is as follows:

Leather goods sales increased 14% year-on-year, the highest among all categories.

The strong sales of women's wear and fashion accessories promoted sales of garment and accessories sectors to grow by 4% over the same period last year.

Sales in the silk and fabric sector fell by 1% over the same period last year, but things improved in the second half of the year, especially in Europe and Mainland China.

Sales of perfume sales increased by 9% over the same period last year.

The watch department's sales fell by 3% over the same period as a whole.

Hermes expects operating profit margins to rise compared to 31.8% in fiscal year 2015.

"The French tourist industry has improved over the past year, but it has not yet fully recovered.

Other European countries have also seen a rebound trend, especially in Italy and Britain.

The CEO Axel Dumas of Hermes group said: "sales in mainland China are very good, especially in the second half of the year.

I am optimistic about the Chinese market. Our products, whether they are footwear, clothing or handbags, are doing well in the market.

"

Last September, Axel Dumas said the group would no longer issue annual forecast data due to economic instability and exchange rate instability, but he stressed that the group's goal would remain locked in "winning the market."

The group's complete financial data will be released in March 22nd this year.

In the fourth quarter of fiscal year 2016, with the constant exchange rate, the sales of comparable stores in Hugo Boss Boss of Germany fashion group increased by 20% over the same period last year, which is the main driving force for the growth of Asian market sales.

In the Coach 2016 fiscal year of the us light luxury group, sales in mainland stores increased by two digits.

Italy luxury group Salvatore Ferragamo, the fourth quarter sales in mainland China, also increased by 13% year-on-year.

The Richemont sales increased by 5.7% in the previous quarter, while the Burberry sales in the UK luxury group increased by 3%- over the previous quarter. The demand for both companies in mainland China has rebounded and tourism consumption has been warmer at the end of last year.

The Swiss watch industry's exports to mainland China have also successfully reversed the downward trend in the past two months and achieved a substantial increase.

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