Huang Chunhui, Chairman And General Manager Of Jinlun Card Clothing: Ten Measures To Enhance The Internal Force Of Enterprises
During the "13th Five-Year" period, textile industry upgrading, equipment upgrading, and the development of Xinjiang's textile industry brought opportunities for development.
But global economic growth has slowed down, world political uncertainty has increased, international market currencies fluctuate, prices of raw and auxiliary materials such as steel have fluctuated, labor costs have risen, and the trend of population aging is not conducive to the development of manufacturing industry. This is the challenge we face.
Combined with opportunities and challenges, Jinlun needle clothing company has identified the future development goal - making fine combing equipment. In 2020, Jinlun clothing entered the world's top three carding equipment. The global market share increased from 25% to 40%, and exported 600 million yuan.
To achieve this goal, the overall development strategy defined by Jinlun company is to deepen the four wheel drive of R & D, quality, brand and technology services, and make intensive and strong carding equipment.
Around these strategic objectives, enterprises will implement ten measures: first, improve the quality level and stability.
It is hoped that by 2018, key equipment products will exceed the international benchmark level.
We must develop high-end raw materials with independent intellectual property rights and ensure that we have our own core technology resources.
Second, we should emphasize the development and promotion of new products and promote the construction of blue diamond production lines.
Designed to meet the requirements of a variety of fiber carding products to meet the production of differential yarn.
Donghua University and research institutions in Shandong, Lu Tai and other cooperative mechanisms to form a four in one R & D platform.
For example, the success of the cotton picking project has solved the problem of carding of cotton picking in Xinjiang, and the cooperation results will be further promoted in 2017.
In the future, we will continue to enhance product innovation and improvement through four in one R & D platform to meet users' needs.
Third, strengthen and host plant
strategic cooperation
。
In the second half of 2015, Jingwei group established strategic cooperative relations, and launched strategic cooperation from all aspects of technology services to product promotion in Xinjiang.
Fourth, systematic brand building to enhance brand influence.
During the "13th Five-Year" period, the international image of Jinlun brand was enhanced through exhibitions, media and other ways.
Fifth, enhance global market share and strengthen overseas market research and development.
Focusing on the overall marketing strategy, we will accurately build a marketing system and promote the construction of overseas production bases.
Sixth, build core technology resources, enhance R & D capability and level, and introduce
High technology talents
A national Combing Equipment Research Center was set up.
Through the building of R & D strength, we hope to achieve the level of individual processes exceeding international benchmarks in 2018 and 2019.
Seventh, work together with professional media to build a technology platform to extend the technology services of Jinling, provide a full range of spinning enterprise services, improve the quality and management level of textile products, provide technical training for the industry, and further enhance the competence of textile practitioners.
Eighth, promote the extensive development in the field of textile equipment.
From 1987 to 2016, Jinlun clothing was only made of needle clothing, but the volume of needle cloth was limited.
In 2016, Jinlun needle clothing was invested in China and Switzerland. Its products are both innovative and in line with the trend of environmental protection in the times. At present, this product has achieved good results in compact spinning and air spinning.
Ninth, enhance the level of intelligence and improve production efficiency.
We should promote the integration of the two technologies and increase the investment of high-end equipment around the production of high-end equipment.
In the next three years, Jinlun clothing will be invested in 80 million yuan for automatic production line pformation.
Tenth, deepen performance excellence.
management model
Promote the management maturity.
In 2016, Jinlun clothing received the award of the national advanced performance excellence unit, and hoped that the comprehensive management capability of operation and management would be further promoted during the period of 13th Five-Year.
For more information, please pay attention to the world clothing shoes and hats net report.
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