China's Garment Industry Is Developing In Favor Of Leisure And Pressure.

This year, China's garment industry is still facing a complex development environment, the international market demand remains low, and the domestic market consumption changes speed up. In such a big environment, China's garment industry has been actively transforming, adjusting, innovating and upgrading. So far, the whole industry has achieved sound development in pressures and challenges.

21, reporters learned from the China Apparel Association that China has been online since the beginning of this year. Clothing sales The growth rate dropped sharply compared with the previous stage. From January 2016 to July, online retail sales of apparel products increased by 17% over the same period last year, and the growth rate dropped by 11.4 percentage points over the same period in 2015, up 3.1 percentage points from January to February this year. Retail sales of large retail apparel enterprises showed a negative growth. From January 2016 to July, the volume of clothing retail sales of major national retail enterprises decreased by 3.19% compared to the same period last year, and the growth rate dropped by 8.01 percentage points over the same period last year. Meanwhile, the growth rate of professional market turnover increased slightly from January 2016 to June. China Federation of textile industry The total turnover of 42 textile and garment professional markets with a focus on growth is about 6.2%.

In addition, the Chinese garment industry is increasingly developing towards clustering. The Yangtze River Delta, the Pearl River Delta, and the three major economic circles of the Bohai delta are the radiation centers. In the main producing areas of Guangdong, Zhejiang, Jiangsu, Shandong and Fujian, many regional industrial clusters are formed to produce certain products around the professional market and export advantages. China's garment industry cluster has experienced many stages of development, such as spontaneous development, conscious guidance and organizational promotion. The adjustment and upgrading of the cluster has taken a substantial step, and has made significant progress in terms of quality and efficiency. Chinese consumers who show their individuality in shopping are increasingly abandoning luxury brands and turning to western sports brands.

For Beijing resident Alex Ho, the cost of going to the mall can be more than $3000. He works in the financial industry at the age of 29. Although he does not shop regularly, he said in an interview, "when I shop, I will buy a lot." His latest shopping results include several pairs of "Adidas" sneakers bought at a discount store. In addition, he also bought the "Andrea" brand shorts and sportswear. He said, "I would buy a lot of luxury brands before, but since last year, I have bought more sports brands because they are more comfortable and fashionable."

As is expected, Chinese consumers who want to show their individuality in shopping are increasingly turning to buying western sports brands. The anti-corruption campaign launched by the Communist Party of China has greatly affected the sales of luxury brands. However, sales of sports brands remain strong. Nike's sales in the Greater China region remain high, with orders increasing between 27% and 35% from last September to April this year.

　　 Adidas Last year, the Greater China region had sales of 2 billion 470 million euros (1 euros, or 7.41 yuan - Ben net note), accounting for about 15% of its total global sales. Last year, the brand opened more than 500 new stores in China, thereby increasing the total number of shops in China to over 9000. For many consumers who are puzzled by the political implication of their shopping, these overseas sports brands make them feel "safe". The Chinese who are worried about "big trees" are looking to buy goods that look obvious but not very expensive at the same time.

More and more Chinese are also keen to become healthier. According to official media reports, the output value of China's fitness industry reached 127 billion 200 million yuan in 2014, an increase of 84% over 2009. The Chinese government is encouraging this trend, hoping to further enhance public interest in sports before the Winter Olympics in Beijing in 2022. Gao Jiali, managing director of Adidas Greater China, said: "we see a surge in the number of consumers involved in running and other sports."

The development level of China's sports industry is still not high. According to the report issued by Yu Jianpeng, a ICBC analyst, in January this year, the value added of sports industry accounted for 3% of the gross domestic product (GDP) of the United States. In China, the figure was only 0.7%, about 474 billion yuan. The goal of the Chinese government is to achieve the scale of sports industry by more than 3 trillion yuan by 2020.

At the same time, the prosperity of China's sports industry has not benefited some local brands. According to a report issued by Fitch Rating firm in June 3rd, competition from Adidas, Nike and other foreign brands is having a negative impact on local brands. The growth rate of orders for these brands has declined from the two digit growth rate of last year to the two digit growth rate at the beginning of 2016. As Chinese middle class consumers pay more attention to comfort, they may "place more emphasis on brand and product differentiation, which is precisely the disadvantage of local brands."

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