Amy, Creative Design Director Of The Shanghai, IKALI Five Princess, Driving The 2016 Fashion Week In Autumn And Winter.

IKALI is China's first cultural and creative children's wear brand that puts forward the concept of life game suit. It aims to make children realize the dream of becoming a princess or a hero by changing clothes.

It is the game animation, fairy tales and other elements into the clothing, developed.

"Yi Jia Lin" has a unique comparative advantage and won the reputation of "100% children's wear". It also won the title of "China's ten largest children's wear brand" and the "Cultural Innovation Award" in the fourth China's ten children's Wear Brand Awards recently.

On the afternoon of April 15, 2016, Amy, Amy, director of creative design of "Yi Jialin", debuted in Shanghai fashion week for the first time in 2016 autumn and winter.

The 800 Show, the "new front force" show, released the theme of "new arrival of the princess".

Nearly 400 people from China Fashion Association, Shanghai fashion industry association, fashion hot mom, magic tide boy, distributors and media from home and abroad attended the press conference that day.

Amy, a Swedish Chinese Amy who is now the creative design director of Limited by Share Ltd development in Shanghai, is invited to join the "Yi Jialin" team after being invited to create the image of IKALI five princess for "Yi Jialin" children's wear.

These IKALI princesses, with the royal family members of Nordic countries as their archetype, created five characters of individualized Princess according to their different experiences.

IKALI five princesses are Imaginative Princess Iceland princess, Kindly Swedish princess, Assuring Princess Norway, Finland Princess Lively and Innovative Princess Danish. The first letter of their names is IKALI (Yi Jialin).

As the creator of the five princess, Amy Amy used the vivid image and beautiful princess skirt to bring the little girls into a romantic fairy tale world, and deduce a wonderful, colorful and fantastic princess dream.

The new work at the press conference has both the display of COSPLAY clothing culture in the world. It combines modern fashion elements such as animation, games, cartoon, fairy tales, and so on. The style is elegant and modern, colorful and lively, and its style is vigorous, raw materials are safe and environmental friendly, and it is luxuriant and comfortable. It shows the charm of dreamy and magical children's clothing. The guests and fashionable children who are invited to the scene are immersed in the elaborate dream show of ijialin, and they are reluctant to leave for a long time.

2016 autumn winter Shanghai Fashion Week "Yi Jialin" released the theme: the princess arrived.

The five princesses of "the princess of Iran" have gone through the fantastic journey again and again on the road of growth.

Every trip, though there are crises, trauma, hardships and twists, but the princess used their Imaginative (imagination), Kindly (goodwill), Assuring (self-confidence), Lively (vigor) and Innovative (innovation) to overcome the difficulties in the journey. The heroes saw the color of the rainbow in the illusion, broke the yoke of the years, reached the dream country, and ushered in growth again and again, realizing the original dream.

Culture, creativity, quality and variety, the past and present of "Yi Jialin"

"Ijialin" is the children's clothing brand founded by Zhejiang Yi Fu Fu Game Culture Industry Co., Ltd. in 2008.

At that time, the international children's game market was booming, but China was still blank.

The domestic animation industry is developing rapidly, more and more young people accept and identify this culture.

"Yi Jialin" boldly created the concept of "life + game pack", introduced COSPLAY dress culture in northern Europe and other areas, fused modern fashion elements such as animation, games, cartoon and fairy tales, and created a unique brand of "Yalin" children's clothing. In 2009, it opened its first flagship store in Shanghai.

In 2012, Amy Amy returned home to join the team of ejialin, and became the director of brand creative design. He launched a creative design journey with the integration of lifestyle and dress style.

Compared with traditional children's clothing, Yi Jialin children's life game clothes incorporate children's interesting cultural story characters into clothing, which is a new product of children's clothing with distinctive cultural and creative characteristics.

When children's clothing permeates the unique role of dress culture and presents in the world with strong cultural details, it becomes ijialin's "cultural children's clothing". When ijialin combines the animation game, innocent childlike interest, fashion, comfort and safety and life style to show its unique characteristics, it is the "creative children's clothing" of ijialin. When the electronic products are integrated with the costumes, it can not only shine, but also play music, making children's clothing more vivid, dreamy and playful, and it is ijialin "smart children's clothing".

The annual investment in innovation and innovation management is about 10% of the company's output value. In recent years, the design and development team has provided thousands of new products to the company to guarantee the unique and innovative style of the product, and has applied for 111 patents. It always adhered to product innovation and adapted to the changing needs of consumers.

Exploring, innovating and adhering to the brand road

With its dreamy and magical flavor, the "ijialin" children's game suit has been loved by children and parents since listing.

The creation of such a romantic kid's brand is not a romantic Road, but a brand new road of continuous exploration, innovation and persistence.

Children's life game suits are different from ordinary clothes, with high accuracy, more ornaments, and higher safety inspection requirements.

For this reason, "Yi Jia Lin" adhered to the quality of enterprise, and introduced a set of scientific and meticulous management system and quality assurance system from Europe, and spent a lot of money to establish advanced children's animation game clothing testing center and laboratory, equipped with a variety of testing sophisticated equipment, and carried out safety testing for all raw materials.

Excellent quality ensures that the company has not complained about product quality for many years. Whether in domestic or foreign markets, the pass rate of product quality sampling is 100%.

The national standard of "game clothes" drafted by "Yi Jialin" has been set up at the end of last year, and there was no national standard for children's game clothes before.

Cross border integration, creating the unique consumption mode

To create a household name and audience's children's clothing brand, marketing promotion is essential.

In addition to expanding the brand influence by using various channels under the online and offline channels, more than 260 sales terminals have been developed across the country.

Based on its own cultural creativity, product innovation, sales scale and business management advantages, "Yi Jialin" has fully integrated resources, and has created the "Yi Jialin happy dream workshop", which integrates scene amusement, brand collection shops and parent child leisure as an integral whole, creating the first Chinese situational costume as the main feature.

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First of all, it has become the best promotion and display carrier of the brand of Yi Jia Lin. It is a cross border beneficial attempt of brand management. It is a great boost to strengthening brand innovation and achieving the goal of creating national and world famous brands.

"At first, we designed and developed the Nordic princess story and the heroes of foreign animation and film and television. In the future, we also need to create more Chinese princesses and heroic images, so that children can dress up to make them beautiful dreams of princesses or heroes."

Amy, director of brand creative design, confidently said in an interview after the press conference.

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