Children'S Clothing In Huzhou Zhili Is Profitable By Design And Sale.

Zhili town of Wuxing District of Huzhou has issued the support policy for encouraging the outward processing of weaving children's clothing enterprises, and subsidized the eligible enterprises for extra pportation, labor and management related expenses.

Zhili is "the capital of children's clothing in China". Children's clothing production accounts for more than 50% of the domestic market.

In recent years, local children's clothing enterprises have abandoned the practice of "eyebrows and moustache", focusing on "smiling curves" at both ends, grasping the design and sales, and at the same time, looking outwards, actively co operating the "outsourcing workshop".

According to statistics, by the end of last month, more than 3800 children's clothing enterprises in the town had adopted the outward processing mode, accounting for 60% of the total number of children's clothing enterprises.

Last year, 60% of the annual output of 1 billion 150 million children's garments was completed through outward processing.

"A child's clothing, production link profit is only about 15%, and more than 80% of the profits generated in the front end of R & D and marketing links."

Zhu Kai, director of the Development Office of children's clothing industry in Zhili Town, said: "outward processing is the driving force to guide the pformation and upgrading of children's clothing industry, and the effect has already appeared."

In the past 5 years, the children's wear designer team has increased from 40 to 500, and the sales volume of children's clothing business has increased from 150 million yuan to 5 billion yuan.

In the town of Li Ji Road brand street, there are more than 80 children's wear boutique hall, specializing in exhibition, is no longer the previous "shop after factory" mode.

"We mainly design and sell, and we can push 1000 new products every quarter."

Chen Shuilong, the director of the alon family, who has been engaged in children's clothing production for more than 6 years in weaving, said that the outward processing allowed enterprises to have more energy to innovate design and bring about 2 million 500 thousand sets of annual sales volume.

And locally emerging.

"Boys and girls" is the ultimate in outward processing.

Enterprises do not have a production line, but by buying products and so on, they have opened 500 stores in the country in only 2 years.

"Professionals do professional things.

The task of our company is to design the best products and create the best brands.

Assistant to corporate chairman

Say.

At the same time, the local government actively promotes the outward processing of children's clothing around the adjustment of industrial structure.

Wang Guohua, deputy mayor, said: "the town government has joined 13 foreign chambers of Commerce to cooperate in different fields.

At the same time, we should create a high-end production Park in weaving, and take the road of quality.

At present, the town has more than 10 processing cooperation clusters in Anqing, Wangjiang and other places in Anhui.

Wei Qingsong, general manager of Wangjiang children's wear Industrial Park, told reporters that now, Wangjiang Ya Tan, Sai Kou and other townships have also planned to build a children's wear base to undertake the processing of children's clothing from Zhili.

At the same time, in order to help enterprises improve their design level and develop sales channels, Zhili town invested nearly 50 million yuan to build three major public service platforms, namely children's wear design center, quality inspection center and e-commerce incubator center.

After entering Alibaba's national industrial cluster platform, sales volume of weaving Lane children's wear average monthly exceeded 300 million yuan.

The industry accounted for 1/3 of the total sales of children's clothing nationwide.

Li Lingfeng, deputy director of Wuxing development and Reform Commission, said: "processing and pferring is one of the desirable paths for the pformation and upgrading of labor-intensive industries. The practice of Zhili children's clothing industry has provided a successful template."

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