SAIC: Promote The Reform Of Trademark Registration Facilitation

Yuan Xilu, director general of the comprehensive administration of the State Administration for Industry and commerce, said today that the "13th Five-Year market supervision plan" put forward the trademark brand strategy and made a comprehensive plan for the brand strategy of the whole "13th Five-Year" period.

First, we should guide enterprises to enhance the awareness of trademark brand and give play to the leading role of enterprises. Two, we should promote the reform of trademark registration facilitation, and the three is to increase the protection of trademark intellectual property rights.

The State Administration for Industry and Commerce today held a press conference to introduce the purpose, significance, key content, reform measures and safeguard measures of the "13th Five-Year market supervision plan" and answer questions from reporters.

A reporter asked, "we all say China is a big manufacturing country, but it is a small brand country.

What are the considerations of the "13th Five-Year market supervision plan" for trademark protection and brand economy?

Yuan Xilu introduced a major strategy put forward by the plan.

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This strategy has also grasped the connotations of brand economic development, adapted to the general trend of economic development, and also marked the trademark brand strategy as a major strategic plan for the country.

Yuan Xilu stressed that through a series of work, China's economy has been pformed from the extensive mode of the past to the development of high quality brand. This is a basic consideration of the plan for the comprehensive deployment of trademark brand strategy.

Yuan Xilu said that China is indeed a trademark power and an important source of power for the growth of international trademarks.

But on the other hand, there are still many weaknesses in our trademark brand.

First, the number of trademarks in China is quite large, but the brand value of trademarks is relatively low.

A large number of trademarks have not been converted into brands, converted into economic value, and converted into competitive strength of enterprises.

Two, the degree of internationalization of China's trademark is still relatively low.

We have fewer well-known trademark brands in the world and international trademark protection.

Three is the protection of trademark intellectual property rights or the important direction of the future.

Yuan Xilu pointed out that the development of brand economy is both production.

The objective requirement is the objective requirement of the improvement of the people's consumption quality. As the work of the government to adapt to the great change of this kind of development, the brand brand strategy is put forward in the plan, and a comprehensive deployment of the brand brand strategy in the "13th Five-Year" period is made.

First, we should guide enterprises to enhance the awareness of trademark brand and give play to the leading role of enterprises, because brands are the reputation of enterprises.

Two, we need to promote trademark registration.

We should strengthen the legal protection and service capacity building of trademark brands.

The three is to increase the protection of trademark intellectual property rights.

The failure of trademark registration is a frequent phenomenon in the industry. The failure of trademark application will cause great impact and loss on enterprises, and time and money will never return.

According to different situations, the reasons for the failure of trademark registration are various.

The trademark should be queried in China Trademark network before application. However, the trademark that has been successful but not entered or is being approved is not inquired. The trademark database does not have trademark information about six months before the time of inquiry, so the trademark store can inquire about trademark information six months ago. This is the blind area of enquiry. Trademark registration follows the principle of "application first". If it meets the same or similar trademark in the blind period, it will be rejected.

Although the probability of such a situation is very small, the existence of blind spots is irresistible.

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