What Impact Does Amazon Have On Women'S Underwear Market?

In fact, consumers will definitely think of Amazon when they buy clothes. According to Bloomberg, over 55% of people want to search with Amazon (instead of Google) when they want to buy clothes.

But it's just a shopping channel, rather than a clothing brand.

What Amazon wants to do now is to let everyone know it again, not just the electricity supplier, but also the clothing brand.

Fashion is a relatively high profit business, which is expected to enhance Amazon's performance.

Amazon Co may begin selling its own own, affordable women's underwear on its US website in the next few weeks.

Amazon's entry into the lingerie market poses a challenge to the backbone of CalvinKlein and Victoria industries.

Amazon's march into fashion has not stopped. This time, the abacus has hit the promising market for women's underwear.

In February last year, Amazon quietly crossed the border, started to wear clothes, and launched 7 brands of its own fashion clothes.

Amazon's own clothing brands have a total of 1800 products on sale, ranging from men's shoes to women's scarves and children's clothing; the price is in the middle (men's suits are less than $300); the style of the dress looks a bit like UNIQLO and H&M.

Geoff, vice president of fashion at the Amazon fashion department, said at a conference that Amazon had a blank area in the clothing industry.

When consumers want to buy new clothes,

Do you think of Amazon when you watch or jewelry? Haven't you? Well, Amazon needs to change that.

Amazon has acquired many consumer data through selling other brands of clothing, including CK, TommyHilfiger, Levi 's, which are popular with consumers. It has spied out some opportunities for the entire garment industry. Indeed, e-commerce providers are better at grasping consumer demand, leading consumer demand and creating new consumption hotspots.

According to the report issued by PMR, a Foreign Market Research Institute, the income of the women's underwear market in the United States from 2015 to 2021 is expected to expand at a CAGR of 5.4%, and the market will be 16 billion 619 million 200 thousand dollars by 2021.

At present, the underwear industry in the United States is undergoing rapid changes. The millennials represented by the 90s prefer healthy and comfortable underwear.

When the industry shuffle, it is the best time to quickly launch a product that is more in line with consumer tastes.

Amazon has launched its own underwear brand Iris&Lilly in Europe, which is likely to be similar to the underwear brand in the US market.

From Amazon's British official website, we can see that Iris&Lilly's bra is lower than the price of the general brand, and it also caters to the habit of the old lover. Many of them are no steel rings, no padded pads and smooth super microfiber to give consumers a comfortable experience.

Most of the bra brands of the two major brands, CK and 40, are priced at about $40 and $20.

Amazon's cheap bra can make up for the current low-end market.

But Amazon is marching in.

There are also many hidden dangers.

First of all, is the low end market of underwear very promising in the era of consumption upgrading? The answer is quite uncertain.

According to a US survey, based on the price range, the mid priced bra is expected to contribute the largest market share in 2021, not the low end.

The annual composite growth rate of high priced underwear is 6.8%, the highest among several prices.

The trend of the market is to prefer the high-end products. Amazon's low-end cheap abacus can not play well, is unknown.

Secondly, although the sales of clothing and accessories retail business have been rising steadily, and the retail sales volume has exceeded the trend of physical retail sales, the growth rate of clothing e-commerce sales has begun to slow down, increasing from 17% in 2013 to 13.7% in the same period in 2016, and it is expected to continue to slow down in the next two years.

The bonus of the electricity supplier is gradually disappearing. How to deal with Amazon is a problem.

In addition, we generally think that women are the main factors that dominate the shopping trend. But according to a survey by BI, a market research firm, 40% of American male consumers (aged 18 to 34) indicate that they want to be in the market.

The proportion of female consumers with the same intention is only 33%.

It seems that American women are not so keen on e-commerce.

Especially underwear is a special category. Women usually need to try it on before they know the number of underwear and whether the quality of underwear is cross.

It's hard for women to make up their minds to buy only through online profiles and photos of models.

For some consumers who are not familiar with the brand new underwear brand, they still need the existence of offline stores and need help from shop assistants.

In this respect, Amazon is far inferior to the underwear brands such as Wei and CK.

Finally, it is not an easy process for a strange brand to be established and known.

Wei was founded in 1977. After 20 years of painstaking efforts, he stepped out of the United States and began to enter the world and become a famous underwear brand.

Amazon seems to be too simple to rely on e-commerce to create an underwear that surpasses the CK and the brand.

If Amazon can build a strong reputation for these free brands, it will be a strong temptation to change the rules of the retail industry.

But from the current situation, Amazon still has a long way to go.

For more information, please pay attention to the world clothing shoes and hats net report.