Sun Ruizhe: Revitalization Of China'S Textile Traditional Craft Is Imminent.

The first Chinese traditional embroidery technology promotion forum and the Chinese embroidery art research institute were held. The chairman of the China Textile Industry Federation Sun Ruizhe delivered a speech at the meeting.

Distinguished leaders and guests: Hello!

First of all, on behalf of the China Federation of textile industry, I would like to extend my warm congratulations on the holding of the first China embroidery traditional craft revitalization forum and the establishment of the Chinese embroidery art research institute. At the same time, I would like to express my heartfelt thanks to the Ministry of culture, the Chaozhou municipal government and the relevant departments for giving full support to this event.

Industry is the foundation of a strong nation, and culture is the soul of a nation.

Traditional culture is the blood of the nation and the spiritual home of the people.

Today, all kinds of cultural thoughts in the world blend with each other, collide and interact with each other. Today, it is a new social trend to reconsider national culture, review historical classics and revitalize traditional skills.

With the rapid development of science, technology, economy and information, people also feel more and more deeply that cultural consciousness and cultural confidence are more basic, deeper and more lasting forces to push forward the progress of the country and the nation.

The unique concept, wisdom, grace and charm of Chinese traditional culture add to the confidence and pride of the Chinese and the Chinese nation. It has a fundamental, long-term, and crucial influence on pushing our country to become stronger and stronger. It is also an indispensable connotation and core support to achieve the goal of "the two centenary".

In the outline of the national "13th Five-Year" development plan, it was put forward that "we should inherit and develop excellent traditional culture, strengthen the protection and inheritance of intangible cultural heritage, and revitalize traditional crafts".

Traditional crafts are mainly handed down from the Chinese nation handed down from generation to generation, and they are historical and cultural carriers of national wisdom.

As an important part of traditional culture, traditional technology carries the most extensive and basic emotion and life of the public.

Inheriting local culture, building social harmony and promoting economic development, traditional crafts show unique value and endless charm.

Chinese embroidery culture is extensive and profound, and is excellent in China.

One of.

With a long history and profound cultural background, the portrait of the embroidered woman written by Zhu Jiang, a poet in the Tang Dynasty, is lifelike: "sitting alone screen window embroidered late, Bauhinia flowers singing oriole."

If you want to know that you will never hurt your mind, stop trying to stop talking.

Chinese embroidery technology originated from the need for human decoration. It was first used for practical purposes, and then gradually extended to art appreciation. With the changing times, embroidery techniques and culture of different styles and schools were constantly formed.

Up to now, in China's national intangible cultural heritage projects, there are more than 30 embroidery techniques including Su, Shu, Guangdong and Xiang "Four Famous Embroideries".

It is of great significance to carry forward the fine traditional Chinese culture and revitalize the traditional textile technology in China.

While accelerating the development of science and technology hard power in China's textile industry, we must simultaneously enhance the cultural creativity and cultural influence of the textile and garment industry, find a sense of self-worth, enhance cultural soft power, enhance cultural consciousness, and rebuild cultural confidence.

Carry forward the spirit of "great power craftsmen", pursue meticulous work and do meticulous work, strive for excellence, provide flexible support for industrial pformation and upgrading.

At the same time, China's textile industry "new three boards" is based on the "advanced manufacturing sector, technology industry, fashion industry plate" based on the future development trend of the textile industry.

And the textile intangible cultural heritage bearing the national DNA is the leading element of the development of the fashion industry sector, and is helping to revive the splendid traditional culture of China.

In the process of revitalizing the traditional textile technology in China, we must adapt to the new situation, pay attention to enhancing the six characteristics, and find a practical and effective inheritance mode in the market economy environment so as to achieve sustainable inheritance and development.

First, pay attention to innovation.

The innovation of traditional technology is to establish a higher standard in the process of inheritance and continuation, so as to improve the traditional technology.

The vitality of traditional technology is mainly reflected in diversity, and innovation can effectively protect and enrich the diversity of traditional culture and traditional crafts.

The cultural diversity of traditional craft creation, production, dissemination and consumption is the root of the world's rich and colorful as well as the remarkable characteristics of the existence of national culture.

The innovation of the new era condenses people's cognitive wisdom and practical ability. Their mental expression and skill level are not the simple material reproduction of their predecessors, but the continuation of creative spirit.

Therefore, it is more important to inherit tradition and achieve pcendence through innovation.

The two is to pay attention to market.

Respect and maintain

On the basis of the authenticity and integrity of traditional crafts, we should actively explore the mode of inheritance and development in line with the market economy environment, and absorb more powerful, brand and channel enterprises to take an active part in the protection and inheritance of intangible cultural heritage. We should explore new ideas and new models of "upgrading the traditional textile technology" with "enterprise as the main body, market orientation, culture as the basis and product as carrier".

The embroidery process is the first to provide experience and reference for other textile traditional processes such as spinning, dyeing, weaving and printing.

We should actively explore and promote the integration of traditional technology into modern production, circulation and sales, pform intangible cultural heritage and its resources into productive forces and products, extend the chain of protection, and enhance the hematopoietic function of traditional processes.

With good social and economic benefits, we will nurture the development of traditional culture.

The three is to pay attention to artistry.

The traditional textile technology of Chinese embroidery is famous for its fine work and individuality. Its core is creative and individualized hand making, rich in art and has the irreplaceable characteristics of industrial production.

With the improvement of economic and social development, the pursuit of individuality and artistic taste has become a common way of life and consumption in modern society.

Traditional textile technology is also being pformed from the purpose of satisfying people's basic life needs to improving the quality of life.

Traditional handcraft gives the product individuation, niche, scarcity and uniqueness, which is different from the mechanized production of mass production and large output.

The essential difference between hand-made and mechanized production determines that traditional textile technology is more suitable for the customization and customization of art quality, individuation and branding.

Four, we should pay attention to complementarity.

In the new era of intelligent manufacturing, the traditional handicraft based process is not antagonistic to modern production mode, but is complementary to each other.

From the perspective of diversification of market demand, the supply chain of traditional technology should have enough flexibility to facilitate flexible production.

In this process, the characteristics of mechanized production and handcraft should be complemented, and the precise and accurate production of mechanized production can be penetrated into the links of manual reproduction. The scientificity and accuracy of mechanized production will be combined with the differences and personalization of handwork, so that the characteristics of mechanized production and handcraft can be creatively pformed in complementarity.

This complementarity is also conducive to promoting the extension of the producer services to the high-end of the brand and value chain, and promoting the pformation of the life service industry to fine and high quality.

The five is to focus on integration.

Traditional textile culture and technology have natural fusion with the public life. Traditional textile technology covers clothing, food and shelter.

At present, the country vigorously advocates the revitalization of traditional arts, leaving non heritage into modern life. Traditional textile technology is mainly represented by household textiles, clothing, clothing and handicrafts, and is closely related to people's life and mass consumption and fashion consumption.

Therefore, traditional textile culture and skills have the natural advantages of approaching the masses and integrating modern life.

Especially after entering the new century, the value of traditional textile culture has become increasingly prominent. The handicraft has not disappeared, but it has shown vitality in many aspects such as real life, high-end market and creative industries.

Six, we must pay attention to openness.

From the perspective of open development, textile traditional handicrafts, as the carriers and symbols of Chinese civilization, not only have the cultural heritage of the ancient Silk Road, but also have been exported to the world since the founding of new China.

Textile and clothing handicraft production has played an important role in the construction of modern textile industry system in China. At present, the cooperation and win-win situation of "one belt and one road" construction and global pattern still has irreplaceable cultural value and economic value, and are further forming a new trend of open development.

Up to now, China has published more than 1300 state-level intangible cultural heritages in four batches, including 82 textile categories, which are distributed in three major categories: folk art, traditional handicrafts and folk customs. It is one of the most traditional handicraft techniques published by the state, involving the largest number of categories, the most extensive coverage and the richest varieties.

Based on this, the China Textile Industry Federation set up the office of intangible cultural heritage in August 2016, aiming to integrate textile heritage protection with modern industry and enhance industrial cultural confidence.

And in the whole industry, we should promote the productive protection of intangible heritage, establish relevant system guarantee system, pform non heritage into productive forces and products, and promote industrial development.

At present, the main research institutes of China's textile intangible cultural heritage include universities, research institutes, and enterprises, museums and research institutes whose core is inheritance. Their main research directions are focused on the protection of intangible cultural heritage of regional textiles, the technological and artistic value of textile non-material cultural heritage, and the inheritance, development and protection of intangible cultural heritage of textiles.

The establishment of the China embroidery art research institute marks a new professional force in the process of the protection and inheritance of China's textile intangible cultural heritage. In the future, I hope that Chinese embroidery art will be studied.

The Institute can continue to explore three directions: first, to carry out "product innovation research and development" with both artistry authenticity and contemporaneity and pertinence; two, to enhance brand value added and cultural confidence and effective brand operation; and three, to realize conditional screening and maintain "special scale" and "bottom line" development.

For the traditional Chinese embroidery craft and textile intangible cultural heritage, we have explored a road of cultural and industrial inheritance of "scenery alone".

Chinese embroidery is a pearl in intangible cultural heritage. It is an important part of traditional Chinese textile and clothing technology, and is also an important link to promote the integration and development of traditional technology and modern fashion industry and cultural and creative industries.

It is believed that through the joint efforts of all walks of life, "Chinese embroidery" will surely become a brilliant national brand to show the world "Chinese characteristics, Chinese style and Chinese style".

Finally, thank you again for your joint efforts and sincere cooperation.

For more information, please pay attention to the world clothing shoes and hats net report.