XTEP CEO Ding Shuibo: Don't Forget Your Heart And Uphold The Craftsman Spirit.

It is reported that the 2017 XTEP group, which is the theme of "melting", has not only commended the outstanding individuals and teams of XTEP group in 2016, but also the chairman of the board of directors of XTEP group and Mr. CEO Mr. Ding Shuibo, specially set up the 2017 "President special award" fund to commend the special or special person who has made outstanding contributions to the company's strategic development. At the annual meeting, the wonderful performances from various systems added a touch of color to the bustling little year. While the annual meeting atmosphere was pushed to the climax, the XTEP boys who worked hard for a year were led by the group leaders to bring home the feast for nearly 2000 XTEP families in person. The XTEP family was happy to celebrate the new year's scene, which was warm and joyful. Of course, the most important thing for the annual meeting was the keynote speech of "fusion, struggle and passion" released by Ding Zong, the XTEP general, at the opening of the annual meeting.

The classic performance of marketing system is still in XTEP.

Ding Zong led the Group executives to hold a family dinner for the XTEP family.

In 2016, the company released a running strategy to continue to consolidate XTEP's leading position in the field of running, running mention rate and marathon wear rate of domestic brands first. In addition to sponsoring more than more than 20 marathons and road races, XTEP has also become a strategic partner of the China Association for the development of Marathon and founded the first runner Festival "321 Running Festival" in China. Beijing Orson park has set up the first running club, offering running experience shop, providing professional equipment and one-stop professional service for runners. At the end of the 2017 Xiamen International Marathon and the first marathon fair in China, XTEP was eye-catching. In addition to running, in 2016, XTEP also released the football strategy of "daring to show its edge", and will serve 5 million young people in China in 5 years to promote the development of Chinese football. What is particularly worth mentioning is that during the double eleven period, XTEP first tried to integrate the resources dissemination with "brand + electric business", innovating the new mode of live entertainment with entertainment.

along with Brand regression movement In 2016, XTEP clothing products were guided by consumer demand to enhance the overall performance of products. Among them, the establishment of the "all-weather technology platform for clothing" is a sign that the function and technology of XTEP sports products have been significantly improved, and the product level has achieved the stage results in the transformation of professional sports.

As the domestic sports brand in the single brand sales volume ranked second, the running category sales volume ranked first in 2016, XTEP's channels continue to intensive cultivation, around the integration terminal, improve the retail image of the core key points, create five-star shops, optimize the strong movement attribute 6S image shop, at present, 6S stores have covered more than 2000, benchmarking shop rectification of more than 700.

　　 XTEP Quality has always been regarded as the foundation of enterprises. In 2016, the Group paid more attention to improving and controlling from the source of quality, and pushed forward the deepening reform of quality system construction as before.

In order to better serve consumers and implement the overall strategy of "wholesale transfer to retail", in 2016, the company proposed organizational change, integrated business system and functional system, compressed organization structure and improved organization efficiency.

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