This Made Colette For Mother And Daughter.

According to the world clothing shoes and hats net,

Generally, family business is the main business.

Even from this perspective, Colette, a fashion concept store in Paris, is an exception.

For most mothers and daughters, no matter how close or close they live, it is almost unthinkable to work together for twenty years in a row.

But for Sarah Andelman and her mother, Colette Roussaux, this is the secret behind the success of Colette.

This Paris pioneer boutique has a history of 20 years.

Chanel's Karl Lagerfeld said: "the success of this store can not be separated from anyone in the mother and daughter.

It is the two people who spend a lot of time interacting with each other to make Colette a Colette.

"It's like a perfect marriage in spirit," said Michel Gaubert, a voice designer who wrote 18 selected albums for Colette. "For two women, curiosity is the key element in their character, and they are willing to share.

There is no instinct for each other.

In 1997, two mothers and daughters started Colette, when they had only one idea, a sketch and four white walls. They did not know anyone in the fashion circle.

They divide the space into four parts: fashion, music, art and design.

Today, Colette has 110 employees, a permanent address: 213 rue St.-Honor E in the First Arrondissement.

Its turnover in 2016 amounted to 28 million euros ($29 million 400 thousand), and network sales accounted for 1/4.

But the name of Colette is not familiar to most people until today.

This is not bad for her: she is afraid of facing the camera, which is the third interview she has received in the past twenty years, the first non French report.

She is more willing to run stores and supervise everything, including accounting and merchandising.

And her daughter is the sole buyer, the image representative of the store, responsible for collecting beautiful and rare fashion products all over the world.

"I am very lucky because Sarah is my backing."

Roussaux said, "she is responsible for communication and coordination, and I am responsible for seeing shops.

It's perfect. "

"We thought innocently that no one would notice a shop like Colette," said Miss Andelman. "We chose this name because it was unusual, and it sounds very retro compared with what we have done very modern.

But we never wanted this shop to represent us.

Colette is just an empty shell.

What are the real souls of shops?

People.

Unfortunately, it can't be hidden today. "

The water bar below the shop floor looks at the mother and daughter sitting together, and can see the similarity between the two people as a family: two people have a natural implicit, frank manner and a smile on their faces.

Two people have short hair, prominent cheekbones, tall eyebrows, enviable skin color, even plain face.

I wonder if it's a coincidence. The dress color of mother and daughter on the interview day is just the three color of the French flag.

Two people are wearing navy blue Thom Browne skirts and CONVERSE.

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The 41 year old daughter Andelman is thinner and taller, wearing a white Mira Mikati, Jack Pierson co designed shirt and a J.W. Anderson Baseball Jacket.

Mother Roussaux, who was reluctant to disclose her age, was wearing a white T-shirt and a red scarf.

According to everyone, two people have never quarrelled.

"I will tell her whatever I think, and when she hesitates, she will give me good advice," Ms. Andelman said. "If I want to make any unusual decisions, she will give me complete freedom of choice."

Colette has never worked out a business plan.

In 1997, Roussaux was a respectable businessman and divorced single mother who sold her in the fashion store of Sentier neighborhood and restarted with her only child as an art college graduate.

At that time, she was more interested in magazines, books and art than fashion.

"The most decisive factor at that time was that the Sentier was not the world of Sarah, and the industry was changing," Roussaux recalls. "I can no longer do things the way I want, but luckily we can travel around the world and buy things we like.

Then we moved away and came to this place.

Every time we pass by, we will discuss what we are going to place here.

The whole process happens naturally.

They bought a shop that had been idle for a long time on the first floor of the apartment.

"As I grew older, I began to feel that my mother had opened Colette for me," Andelman said. "At that time, she might want to work less, but actually she worked more and hardly had any rest."

From Monday to Saturday, mother Roussaux is responsible for housekeeping and organizing staff until 11 Sunday.

Just like setting up a biological clock, she and designer ric Chevalier will move the body model every week and reinstall it with the latest fashions of their daughter Andelman, rearrange the window display and make the shop look brand new.

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In addition to co operating with big names, such as the joint event in 2011 and Chanel, and the launch of limited edition scarves by Hermes, Colette has crossed the cultural gap to fashion fashion for celebrities such as Pharrell Williams, Jay-Z, Drake and Kanye West.

During the 2016 Euro Cup, Coca Cola Co launched the same name commemorative packaging bottle in Colette store, hired artists to redesign and decorate the shop, and hired Paris art dealer Kamel Mennour to host an exhibition for ric Cantona in the store.

When Apple released Apple Watch last April, Colette, the only non brand dealer in Paris, sold 1292 Apple Watch in 6 days.

"We never buy it because it may sell well."

"There must be some logic," Andelman said.

It must be unique, unique, good quality, and we have never seen it before.

It must be self-contained and must be fashionable enough.

There are so many things in the world today that it's really hard to find something new.

In Paris fashion week, there are rumors that Colette will be closed next year and Andelman will be categorically denied.

After the new store in March 7th, Colette will launch the The Weekend's Starboy album with the same name.

In addition, it is also reported that Colette will cooperate with Daft Punk, a French electronic music company, to launch Paris men's fashion week related products.

The official anniversary of Colette will be held in Paris in from March 21st to 25th, when the store will launch a 20th anniversary commemorative album, which is run by Pedro Winter, a music producer. There will be a theme song every year, with a total of 1000.

The mother and daughter will also invite artists Broolyn Arsham and Alex Mustonen from the Snarkitecture studio of Daniel to the exhibition of the French decorative art museum, called "beach", where hundreds of thousands of balls made of recycled plastic will be displayed.

The exhibition is free and open to the public.

"I think it's very important that we don't have to ask anyone what we want to do," Roussaux said. "If we want to paint the shop blue or green, we'll do it only for one or two minutes.

I think this is our secret: action and tacit understanding.

She looked at her daughter with a smile, and her daughter smiled back.

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