Saint Laurent Was Questioned By The New Advertisement To Insult Women.

According to the world clothing shoes and hats net, compared with others

Saint Laurent is undoubtedly lucky, because no matter how the brand's creative director changes, she always takes the lead in public opinion and sustained sales growth.

According to its parent company Kai Yun group's 2016 annual report, Saint Laurent last year

The industry is generally weak, sales grew 25.3% to 12.2 billion euros, operating profit also increased to 269 million euros, an increase of 59.3%.

And last year, Anthony Vaccarello, who took over the Hedi Slimane as the creative director of the brand, has not failed to meet expectations. Her work is almost perfect in completing the pition with the former.

Recently, with the release of the 2017 autumn and winter series and the handshake of Colette, a boutique shop in Paris, Saint Laurent once again took a lot of trouble to occupy people's horizons.

But at the moment, its 2017 spring and summer series advertisements are too sexy. They are insulting and belittling the image of women. They are being complained by the French advertising regulatory agencies and the relevant women's rights organizations.

According to the French Autorit de R gulation Professionnelle de la Publicit Publicit, hereinafter referred to as ARPP, they have received nearly a dozen letters of complaint since last Friday, calling on the authorities to request Saint Laurent to replace two of the 2017 advertisements in the spring and summer advertisements.

As the first series of Anthony Vaccarello's creation for Saint Laurent, its 2017 spring and summer ads have been put in public places such as big newsstands, subway stations and other public places in France.

Among the controversial photos, female models were wearing fishnet stockings and patent leather.

A leather jacket and high heels and boots with pulleys, flirting with underpants or pouting.

"These advertisements turn sex toys into women and challenge the limits of public morality."

Stephane Martin, general manager of ARPP, said in an e-mail interview with The Hollywood Report.

In addition, she told the Reuters that it would require Saint Laurent and the related ads to do everything possible to replace these indecent photos as soon as possible.

Saint Laurent currently does not comment on this.

According to Reuters, the jury on advertising ethics, which is closely linked to ARPP, will make a ruling on Friday.

The jury has the right to ask the brand to change the advertisement that caused the discomfort according to the protest.

On twitter, French Internet users launched online protests on #YSLRetireTaPubDegradante# (YSL, removing your disgraced ads), and even sent questions about whether the brand's CEO Francesca Bellettini, one of the few female executives in the industry, would take a group of advertisements with the same styling. French women's rights group Os Z Le Feminisme! Reprimanded Saint Laurent Laurent is not a first offender, and demanded that the authorities immediately remove the indecent advertisement. Its spokesman, Rapha Rapha, said on Monday: "which women do they think will be buying this kind of advertisement in this era?"

But this is obviously not a problem for those who are obsessed with fashion.

And Saint Laurent is not the first time because of advertising image controversy: as early as the Tom Ford steering the brand in 2000, YSL launched the "Opium" (Opium) perfume advertising because of the female model Sophie Dahl naked image banned; in 2002, because of the male perfume M7 ad mannequin Samuel de positive frontal nude photos caused the storm; in 2015, the period of the 18 years old, the model was too weak and the image of the British advertising standards association condemnation.

The liberalism of sexy, or "smoking, drinking and jumping" has always been the core of fashion brand image. Tom Ford and Gucci, American Apparel, Sisley, Miu Miu and Diesel during his tenure have been criticized. But on the other hand, there is nothing more controversial than the promotion of a brand topic. From this point of view, it is also beneficial to ban. The rules of the fashion industry have never been completely shaken by political correctness or public opinion. Especially when the current fashion advertisements are generally moving towards a short, fast and intuitive way, "sexy" is not yet new, but it is still a basic marketing way to stand out.

Of course, the liberalism in the fashion world can not be overdone too, for example, Calvin Klein, which launched an advertisement for Obsession perfume in 1993. Because of the Kate Moss's thin and fragile image, the heroine elegance (Heroin Chic), which was so beautiful at that time, has been publicly criticized by former US President Bill Clinton.

More interesting reports, please pay attention to the world clothing shoes and hats net.