Is New Retail Still Far Away? New Retail Technology Has Become A Magic Weapon For Store To Save Itself!

In one or 3 days, the sales volume is 3 months in peacetime.

2017, almost all people have been swept away by a concept, namely, new retail!

But what exactly is new retail?

How should we do it?

Can you really help the entity store get out of the current predicament?

1, a group of amazing store data.

Data show that the sales volume of these exploding activities over 3 days exceeded the total sum of 2-3 months in previous years.

Activities from summer to winter, from the north to the south, from small shops to large stores, all regions and shops have achieved miraculous results.

In the downturn of the economy and the widespread recession of clothing retailing, many shopkeepers have seen hope and confidence.

2, a number of well-known media reports.

The famous brands such as China brand clothing network, Ruili network, Zhejiang news network, Jiangsu metropolitan network, Huayi net and so on, have reported the hot news of the clothing industry as the title of "the clothing industry exposing new retail technology to enhance the performance of the store 50 times".

Two, how did miracles come into being?

While the report has aroused heated debate, some people have raised some doubts.

Are the data real? Are they selling goods at a low price or selling at a positive price? Is it a short-term fight or a long-term boost to sales? How did they do it?

With similar problems, the author launched a deep investigation.

It is understood that the main character of the news is an ordinary Hangzhou.

Brand, the three Xin Industrial Park in the clothing company.

The boss is surnamed Lu, the brand is called "she map", and there are nearly 400 stores throughout the country.

Because of its early demand for shops, the area is mostly in dozens of square meters, the rent is low, the cost is low, and the profitability of customers is good.

But limited by the channel foundation, the performance has not been particularly outstanding, but the profitability of customers is stable.

The outside world noticed that from the second half of 2016, "she map" began to exert power, and the performance explosion activities were blooming all over the country, 3 days 300 thousand, 400 thousand, 500 thousand, 700 thousand......

Fabulous sales records are constantly being refreshed.

So how did these sales miracles come into being?

1, search for famous teachers, research retail technology, lay a solid foundation for shops.

Since 2010, Lv Zong has taken the team and clients to participate in the training of China Research Institute and various training companies.

In early 2015, we launched a series of retail training and retail system building projects with a team of leading retail experts, Mr. long Ching, led by the terminal operation management team, and built a group of super skilled retail managers and excellent store managers.

In August 2016, he also worked in depth with Ge Jiaming, a senior expert in the industry, and made a comprehensive upgrading of strategy, commodities, investment and retailing.

2, bold change, set up the director of all the family, upgrade performance blasting

With the change of the environment, the conservative consumption, the impact of the electricity supplier, the pparency of information, and the rapid accumulation of customers' professional knowledge, the traditional brand stores are becoming more and more difficult to operate. The conventional retail technology and training have been difficult to achieve any obvious results.

At that time, she was concerned about the exploding activities and the high performance.

However, there are many shortcomings in the traditional performance explosion: high cost, low profit, excessive use, overdraft market and poor continuity.

After weighing the pros and cons repeatedly, she identified the solutions to learn from each other's weaknesses. By learning and integrating, she collected the technical essence of the technology of retail sales training of Long Qing teacher and the performance explosion technology of several retail companies, and integrated the one hundred online marketing technologies, such as WeChat marketing and content marketing, to achieve the new effect of less employing, lower cost, higher performance, profit protection, late performance continuity and stability.

3. Learn new retail thinking and create new retail technology system.

In 2016.10, Ma put forward the concept of new retail:

"Retail data" - "Online + offline + logistics", its core is to consumer oriented members, payment, inventory, services and other aspects of data to fully open.

In order to achieve the lowest inventory rate, the highest turnover rate, the best operating efficiency of shops, and the greatest satisfaction of customers.

From the perspective of market, new retail is the 2 pformation from "supply driven" to "consumption driven".

From the perspective of consumption, new retail is the 3 upgrade from "shopping" to "clicking" and then to "zoned screen".

From the perspective of sales management, new retail needs 4 characteristics: data, content, netting and core.

Data Corporation: it has a large number of "identifiable, touchable, accessible and serviceable" data information.

Content output: attracting fans, cultivating demand, stimulating pactions, and achieving communication.

Relationship reconstruction: companies, employees, businesses, customers...

All relations will be pformed from "tree" to "net".

Value remolding: focusing on the core value of the commodity itself, the subsidiary value of environment, packaging and circulation increases is no longer important.

Her team is very clear:

New retail is still a trend in the future. For the vast majority of ordinary stores, the "O2O and all channels" of the previous two years are still unattainable. The future of "new retail" is even more remote. But the advanced thinking and some key technologies of new retail business can effectively help the store to achieve operational upgrading.

As a result, the marketing director Pan president team again strengthened the collection and analysis of various data, the dissemination of public numbers, the communication and maintenance of VIP, the training of micro classrooms, the optimization of organizational structure and functions, and the improvement of product cost performance. The existing retail system, including performance explosion technology, was optimized and upgraded to form a new retail technology system of her map.

Three, where is her new retail technology?

1, new horizons:

She broke the map.

Technology barriers, unconventional offline performance blasting technology, as well as online public address, micro mall, micro single page, CRM system, VIP group, micro classroom, skills gas station, online live broadcast and other new technologies closely related to the new retail, have been widely applied, making it have a lot of "new retail" characteristics.

Continuous learning has formed a new vision for her retail team.

The new vision has created the birth of her new retail technology system.

2, new angle:

One of the new retail technologies she plans is performance based nuclear explosions, which are different from the traditional performance explosions on the market only at the tactical level, according to the needs of a single store, but as an important strategy of the company, from the boss to the employees and then to the customers, they have been able to get through the idea and make the same desire, and plan, layout and move forward step by step.

From shops to companies, from single field to multiple fields, from single shop blasting to system blasting, from retail pformation to organizational change, from traditional retail to retail new technology applications.

The new angle ensures her efficient implementation of new retail technology.

3. New process:

The traditional performance explosion is usually the 7 day landing period: the questionnaire "research", "template" planning "," pushing the electric pin type "preheating", the holiday holiday "cloth yard", the implementation of the full range of activities, and the summary of the conference.

She made a strategic whole process for its performance nuclear explosions.

The new process ensures the site effect and lasting effect of her performance.

4. New system:

In addition to "blasting the retail performance with strategic thinking", she also plans to integrate the innovation of all the people into a system. It sets the technical essence of "TTT training technology of Long Qing teacher, +3 operation system + effective one hundred", including:

Three big systems: operation center management system [retail management operation system] [VMD management system]

Four landing plates: [model shop establishment] [coach technology terminal application] [display technology terminal application] [shop coach service output]

The five major implementation manuals: new store operation manual, shop operation manual, VIP management manual, three airborne landing manual, coach technical TTT manual.

The new retail technology that she plans to break from the burst of performance to the opening of the system is divided into 5 stages: "professional training + operation optimization + performance explosion + system introduction + continuous support".

Through systematic exploding activities, training team, enhancing confidence, increasing revenue, expanding customers, creating templates, and then smoothly import shop operation system, boosting shops rapid upgrading and continuous improvement.

It is estimated that the average performance of her chart is about 360 thousand (3 days), which is equivalent to 30 times the sales volume of 12 thousand days in 3 days.

The activity discount is maintained at over 20 percent off, and after the activity is completed, the follow-up plan is implemented to ensure the continuous and stable performance improvement.

According to her plan, a shop will carry out more than 2 regular blasting every year.

For shops, each performance explosion activity is a test and upgrade of store operation, and also makes the store's position in the local market greatly improved, or even the sales of 2-3 performance nuclear explosions can exceed the annual performance of the previous year.

This is a great achievement.

It's also a leap forward innovation in retail stores.

For the vast majority of physical stores, it is not new retail that can help them get out of trouble at this stage, but it should be a new retail technology like "she diagram".