An International Exhibition Of Good Products And A Global View

The international situation is unstable and unstable, and the events such as Britain's departure from Europe and Trump's administration are increasing uncertainty.

As an emerging economy, China's booming economy has attracted more and more attention from overseas brands.

At the same time, under the background of the rapid rise of the middle class, the continuous upgrading of domestic consumer demand also brings more potential business opportunities for overseas brands to explore the Chinese market.

As a platform for promoting business cooperation and exchanges,

We are committed to excavating excellent domestic and foreign enterprises and promoting the continuous development of the industry.

The exhibition, which is about to start on March 15-17, will still present an international industry event. Its global fashion exhibition area is much more.

Explore business opportunities 300 overseas brands strong attack

"Because of the low economic situation of Italy, France and other old fashion powers, their desire to open up new markets is more intense. China, as a huge market, will surely have great attraction for them."

As the head of this CHIC2017 (spring) global fashion exhibition area, Zeng Qi started the preparation and planning work of overseas pavilions years ago.

He told reporters that as an international exhibition, CHIC's influence is beyond doubt.

"The heads of exhibitions in many countries have chosen to take part in CHIC after comparing their professional exhibitions.

On the one hand, they recognize the professionalism and influence of CHIC, and on the other hand, they have more expectations for the Chinese market.

A small detail also supports Zeng Qi's statement. Reporters understand that the governments of Italy, France, Germany, Korea and so on will assess the major world clothing exhibitions every year and confirm which important exhibitions will be selected. CHIC has been the exhibition group of these countries for many years.

Some overseas exhibitors are very familiar with the registration process of CHIC, and often recommend partners from other countries to join the exhibition.

Without exception, overseas enterprises come to China mainly to find agents, distributors and orders.

They are positive and clear about the way to explore the Chinese market.

"The attraction of the Chinese market for overseas brands is beyond doubt.

China has maintained steady development in terms of politics and economy, and has huge market potential.

Zeng Qi said that another attraction of Chinese market for overseas enterprises is that China's middle class has been developing rapidly in recent years.

There is no doubt that there are great opportunities.

According to the organizers' data, there are more than 300 brands participating in the global fashion exhibition this year. The participating countries and regions involve Korea, France, Italy, Germany, Peru, Spain, the United Kingdom, Australia, the United States, Canada, Switzerland, Brazil, Turkey, Greece, China Hongkong, China Macao, China Taiwan and other countries and regions.

Exhibits rich features to display CHIC

At present, the Chinese market is in the stage of consumption upgrading, and consumers' demand and experience for shopping are more diverse and demanding.

It is said that the foreign monks will chant chanting, and the international exhibition groups are coming strong. Can the exhibits they bring can attract the attention of Chinese consumers?

The brands participating in CHIC have strong design ability, high quality and good version, but with small and medium-sized brands as their main products, they need to gain more sense of existence in China. Continuous exhibitions can also make more Chinese consumers understand and understand the connotation of their brands.

In addition, overseas exhibitors need to have a deeper understanding.

To adapt to and catch up with the rapid changes in the Chinese market, adjust the strategy to enter the Chinese market.

From the situation of overseas brand exhibitors in the global fashion exhibition area, overseas enterprises seem to be well prepared.

Ceng Qi said that more and more overseas brands are aware of the changes in the Chinese market. They bring richer products to meet the needs of the Chinese market.

Besides clothing, overseas brands such as accessories, shoes, bags, umbrellas and so on have also been added to CHIC.

In this year's exhibition, the French Pavilion will also decorate the exhibition area for the first time in the form of lifestyle shops.

Ceng Qi said that these changes have shown that overseas brands attach great importance to the Chinese market, and the exhibition will also have bright spots.

Entering the global fashion exhibition every year, the first impression of journalists is that they can appreciate the international fashion names without going abroad.

And this is indeed the exhibition area that every professional audience can't miss.

In this year's exhibition, Canada's famous designer brand JAC by Jacqueline Conoir will bring style and avant-garde fashion design.

The brand focuses on presenting contemporary global women's appeal in a simple and relaxed style.

The neutral colors such as black, gray, grey brown and white make the women everywhere have a free and flexible dressing style.

SANIKAI from Switzerland is the first vegan clothing brand in Switzerland. It shows the conscious choice of embracing life and foreign culture.

Its exquisite tailoring, striking details and materials create exquisite handmade products.

In addition, many high-quality overseas products will be presented in the exhibition.

Adhering to the "young and happy" brand design concept of women's brand Vendula London; fashionable, popular, personalized shoes design successfully won the world's women's brand of Spanish brand Xti; different styles, diverse colors, sports and leisure demand and fashion brand Leguano Leguano; Italy traditional and innovative brand DIS, and specially designed and sewed evening dress, bridesmaid skirt, wedding dress, multi-purpose cocktail dress, Hongkong brand DorisKath......

Do a good job in professional exhibitions.

Excellent exhibitors, professional buyers and first-class exhibition organizers can say that these three ways support the important factors of a good exhibition.

Professional services bring good reputation and attract more exhibitors.

Ceng Qi said that more than 40% of this year's exhibitors continued to participate in the exhibition, and quite a few exhibitors actively recommended new friends to participate in CHIC. LYDC introduced CHIC to other new exhibitors, which brought a steady stream of vitality to CHIC.

"Many years of overseas exhibitors' service work has made us very aware of the needs of overseas brands, foreign businessmen's behavior patterns and habits of thinking.

In view of the characteristics of different countries and different customers, we make service plans ahead of time. After receiving their application, we will provide service to each other immediately. These plans have been able to answer 80% of their questions.

The programme includes not only exhibitors but also audience organizations, publicity and promotion, and even life services.

As Ceng Qi introduced, in detail, it brings professional services to exhibitors and purchasers, so that every representative coming to the exhibition can get help to meet personal needs. This is the most important place for CHIC as a professional exhibition.

CHIC is not only in professional services, but also in the direction of deeper and more yuan.

Reporters learned that the exhibition organizers also extended the content of services.

"We not only organize professional spectators for the exhibitors during the exhibition, but also arrange them to visit the shopping mall and shopping center after the exhibition, and organize the buyers to dock and solve the problem of the brand landing."

Ceng Qi said.

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