CHIC2017 Heng Yuan Xiang Home Textile Exhibition Opens The First Appearance Of The New Brand Of Traditional Wedding Products.

In March 15th, China International Home Textiles and accessories (Chun Xia) exposition, Heng good hundred years as a brand new brand of Heng Yuan Xiang debut, combining culture and products, displaying products at the same time, through the reproduction of traditional wedding customs, disseminating Chinese wedding culture, and promoting the inheritance and development of wedding customs culture.

"Constant love is red and red, covered with flowers and flowers."

Two smiling amiable aunts, while saying lucky words, they arranged the wedding beds in good order.

Recently, in the Museum of the China International Home Textile Exhibition for a hundred years, a spectacular wedding ceremony attracted many spectators.

Reporters interviewed learned that many young viewers were the first to get involved in traditional marriage customs.

Miss Xu, who is about to enter the wedding hall this year, is a post-90s. The reporter learned from her conversation that Miss Xu is very interested in this ceremonial ceremony with solemn ceremony.

"This marriage custom has made up for its lack of understanding of traditional wedding culture, and I hope that my wedding can also have such an experience."

Miss Xu said.

It is reported that Heng Hao hundred years is a brand new wedding home textile brand under Heng Yuan Xiang. Apart from home textile products, the theme of the wedding culture lifestyle has been derived for hundreds of years, which has spawned different product categories and service experiences.

In the March 15th China International Home Textiles and accessories (Chun Xia) exposition, Heng Hao for 100 years as a brand new Heng Yuan Xiang debut.

In addition to products, service is also an important part of brand experience. In traditional Chinese wedding ceremonies, "making beds" is a very important procedure.

In addition to the harmony between the health and marriage, the bed is also a tool for the birth of descendants safely. Therefore, it is also very important.

Before choosing a wedding day, a special person is responsible for making beds. The bedclothes, sheets, dragons and Phoenix quilts, mandarin ducks and pillows and hundreds of children's ledger are completely laid out, and all kinds of auspicious fruits such as red dates, peanuts, longan and lotus seeds are removed.

As a result, Heng Hao hundred years dedicated to the introduction of a new Fu Niang bed service, not only to provide consumers with complete after-sales service, more importantly, through the form of services, to bring new ceremonies to the new people and a sense of happiness, more representative of the elders care for new people, the blessing of new life.

When the new product is bought, it will be the culture and blessings brought by experts from the wedding bed products for a hundred years.

Heng Yuan Xiang Home Textile General Manager Qiang Jianchun said in an interview with reporters.

Although the development of wedding industry is in full swing, at the same time, the excessive commercialization of modern wedding ceremony and the vague standard of marriage have aroused widespread concern from all walks of life.

This event has also received the attention of experts from Shanghai folk culture.

Zhong Fulan, President of the Shanghai Folk Culture Association, said that the person who laid a marriage bed was called "the blessed person" in ancient times, that is, the wife of Mrs. Fu, who had parents who were strong, had husbands, and had children and women. According to the folk custom of wedding etiquette, there must be a lot of good things to attend to at the wedding, so that the newly married couple would have a good luck in the future.

"We are glad to see that Heng Yuan Xiang, as an old Chinese brand, has introduced the ceremony of the marriage bed for the entire people, and named it" Fu Niang "for the new generation of the whole fortune.

Zhong Fulan said.

He also said that Heng Yuan Xiang could actively participate in the work of inheriting Chinese folk culture, which reflected the social responsibility of enterprises.

Tian Zhaoyuan, vice president and doctoral tutor of the school of social development, East China Normal University, said that there are too many "vulgar" entertainment in contemporary marriage, and there are endless news about "bride price", "noisy" bridal chamber and flash marriage.

These results in the lack of individuality in the marriage ceremony of the Chinese people, the reduction of respect for marriage and the weakening of the sense of responsibility of the new family.

Tian Zhaoyuan said that since ancient times, the conclusion of marriage is a serious and serious matter.

The book of rites, "the rites of Rites", is uploaded: "those who fall into rites will have two surnames, and they will take part in the temple, while the latter will follow the later generations."

This is the traditional custom of "six courtesy of marriage", which was founded in Western Zhou Dynasty and followed by successive dynasties.

However, in recent years, influenced by the luxury and comparison, the custom of betrothal gifts has become increasingly bad.

In this regard, Tian Zhaoyuan suggested that the essence of traditional wedding culture should be absorbed and protected, so that more people will be interested in traditional folk culture and modern people's respect for wedding ceremonies and marriage itself.

People's awareness of the consumption of wedding is a cultural awareness, and the importance of wedding is also the importance of life.

In addition, new technology and many interesting little activities are also a highlight of this exhibition.

Heng good hundred years focus on communicating with modern young people. In addition to being more fashionable in product design, it combines the popular VR technology with the current popular technology to change the product experience from the plane to the real scene. Consumers can experience products in the virtual scene in an all-round way, and through the instruction operation, switch the different flower styles and room styles, so that consumers can experience the actual effect of the products at home before buying; the audience can also participate in the interaction, such as "the taste of marriage"; in the daily life of marriage, oil, salt, sauce, vinegar and tea are indispensable, and the scene audience can personally deploy the flavour of marriage for themselves.

Heng Yuan Xiang home textile exhibition, the leaders of the joint wish Heng Yuan Xiang "Heng good hundred years"

Chen Zhongwei, general manager of Heng Yuan Xiang group, said that what is going on in the past 100 years is not just to sell products, but also to pay attention to the experience and feelings of consumers at different stages of marriage, whether they are lovers who just fall in love, or new couples who are about to enter the marriage hall, or they are accompanied by many years of loving couples. They hope to bring happiness to everyone through products, services and culture.

In the future, VR technology will also be applied in the store for hundreds of years. The combination of the latest technology and modern business will greatly enhance the consumption experience.

"The good times and the best years of the world are our best wishes and best wishes to consumers. I wish them all the best for a hundred years."

Chen Zhongwei said.

Professional Fu Niang, postdoctoral fellows and foreign Fu Niang jointly wish Heng Yuan Xiang a prosperous career.