The First China (Chengdu) International Leather And Footwear Exhibition Is About To Take Place.

The first China (Chengdu) International leather and footwear exhibition has been fully exhibited. The exhibition will be held from March 19th to March 21st at the China Federation of women's shoes factory union ordering center.

Huaxi city newspaper - cover news reporters learned from the organizing committee that 200 shoe materials manufacturers from Guangdong, Fujian, Sichuan and other places participated in the exhibition, covering almost all the most representative and authoritative trend shoes in China.

It is reported that from 2009 to 2016, the annual output value of Chengdu footwear industry has been hovering at 50 billion yuan for 7 years.

In 2014, Russia's economy suffered heavy losses in the main export country of Chengdu women's shoes.

The pformation of Chengdu shoe industry's original industry matching industry is not perfect: the industrial chain structure is not perfect, raw material supply is insufficient, information can not keep up with the coastal area, development basically follows Guangzhou, and original design is very few.

In the past two years, with the rise of Tongxiang, Danyang and other shoe producing areas, the whole country

The price war started, and the market pressure was great. All localities were developing together through cluster, intelligent production and strict control of cost. However, due to the insufficient supply system and raw materials in Chengdu, the cost was continuously improved and the market competitiveness was poor.

The shoe market in Chengdu can be described as "internal and external troubles".

The shoe material exhibition is a breakthrough.

What are the expectations of Chengdu shoe companies? What changes will this exhibition bring to Chengdu footwear industry? "We hope to gain more customers and market information through market operators."

Cheng Zhifeng, general manager of Fenghua shoe industry, located in the China Women's shoes capital Park, told reporters.

Long term focus on the development and production of elastic shoes and special fabrics, so the demand for fashion information in Italy, Paris and Guangzhou, as well as domestic consumer market information is quite high.

The company chose to set up marketing headquarters in China's women's shoes city, hoping to get more customers and market information.

How to catch the fashion in time is a difficult problem for Chengdu shoe enterprises.

"Chengdu shoe enterprises are in the inland area where information is relatively blocked. Chengdu has not yet had a professional shoe and clothing information platform."

Peng Jun, the chief contractor of the shoe materials exhibition, Sichuan women's shoes capital business investment management Co., Ltd., director of the business investment management Co., Ltd., in the face of the "changeable" female consumer market and the changing trend of fashion, Chengdu shoe enterprises seem a bit at a loss.

It is learned that, in order to solve the urgent need of Chengdu shoe enterprises,

During the period, the organizing committee will jointly organize the "2017 autumn winter women's fashion trend conference" with the most authoritative shoe and clothing information platform butterfly news network, and guide the development of new products in autumn and winter through "structural trend analysis, trend application and design guidance, and original sample shoes show".

The advent of the Internet age has undoubtedly accelerated the development of customization, and a large number of shoe manufacturers in Chengdu have gone to flexible production.

These shoe companies have strong development capabilities and market information capture capabilities, and they also encounter bottlenecks in development.

The obstacle that Green Phil encountered in the pformation is that the supply of raw materials in Chengdu cannot keep up with the market.

"Local shoe materials can not match the newly developed products. We have been running between Sichuan and Guangdong provinces for a long time, which leads to the cost reduction," he said.

Liu Yunjun, general manager of Green Phil company, said the company's design team was stationed in Guangzhou. The product development level of Green Phil was basically the same as that of Guangzhou women's shoes, but the local shoe materials could not match the newly developed products.

In 2017, with the introduction of coastal shoe materials such as Guangdong and other places, the opening of shoes and boutique shoe material city, the company's team will return to Chengdu one after another, and the cost of new products in autumn and winter will drop sharply.

"The dilemma of" backward development and high cost "faced by Chengdu shoe enterprises will be solved this year.

Peng Jun told reporters that the city of shoes and boutique shoes will open in June 16th, and will gather the latest shoe materials and information along the coast by assembling coastal and local excellent shoe materials manufacturers.

At the same time, in order to promote the upgrading of footwear industry in Chengdu, on the one hand, the platform side will cooperate with butterfly news network and other information platforms, industry organizations and large brand shoe enterprises to jointly organize the "2017 first shoe leadership class and design training course" to guide Chengdu shoe enterprises to "strictly control costs", enhance the accuracy and originality of product development, and on the other hand, the Chinese women's shoes factory union ordering center will hold large scale in one year.

On the basis of this, we will independently build market sales channels, and comprehensively assist the shoe marketing enterprises with poor marketing ability to carry out marketing activities and increase sales.

Three

Exhibition information is released ahead of schedule.

(1) China footwear industry upgrading and Development Forum

Time: 10:00-12:30 a.m. on March 19th

The voices of shoe makers are answered by the relevant government leaders and analyzed by industry experts.

To provide suggestions for the supply chain reform of footwear industry, formulate a guiding plan for development and operation.

(two) Butterfly news network 2017 autumn winter women's fashion trend Conference

Time: March 19th 14:00-17:30

The Organizing Committee and butterfly news network jointly held the 2017 autumn winter women's fashion trend conference. Combined with the 2017 international fashion trend, figurative is the popular element in the country. Through the "clothing + shoes" integration T platform, let the shoe watching enterprises feel the trend information, and start the systematic footwear research and development training, and guide the shoe enterprises to adopt new materials for the development of autumn and winter products.

(three) 60 million spot shoe material sale will be held.

Time: March 19, 2017 -3 21 days 9:00-17:00

Guangdong and Hong Kong Footwear Materials alliance will provide 60 million quality shoe material sales to Sichuan and Chongqing footwear enterprises, and the organizing committee will give cash subsidies to the shoe materials sold on the spot.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.