What Charm Does Modcloth Have To Attract WAL-MART?

Recently,

Announced the acquisition of a flagship retro line.

Retailers --

A person familiar with the matter said that the paction volume was $80 million.

As part of the paction, ModCloth will continue to operate independently, and the CEO Matthew Kaness of the platform and 300 employees will also join the WAL-MART team.

However, some sources also pointed out that ModCloth has not been able to make profits and has encountered many obstacles in the search for a new round of financing. "The company will soon face the risk of debt maturity."

From this point of view, we can not help asking, what charm does ModCloth have to attract WAL-MART?

First, sniff out the outbreak of market demand for big size women's clothing.

First of all, after clicking on one dress in the ModCloth official website, we can see that the clothing code has 10 yards, including XXS, XS, S, M, L, XL, 1X, 2X, 3X, and 4X, and these large size clothing and other clothes are in the same product list instead of "big code area".

The most common codes are XS, S, M, L, XL and 2XL.

Indeed, big size women's clothing is also different from most ModCloth clothing retailers.

According to the world clothing and shoe net, ModCloth actually doubled the size of women's clothing business in 2013, and increased the number of suppliers from 35 to 160. By 2014, it had reached 1200 large sizes. In 2016, ModCloth also launched a large swimsuit series.

Recently, there are also public figures showing that the increase in the number of clothing market is 17% per year, while the growth of normal costumes is only 7%.

Two, choose a marketing way catering to contemporary women's "natural beauty".

In addition to being active in the big code women's clothing market, the women's clothing business platform still has a real beauty for women.

Also in 2014, ModCloth became the first retailer to sign the "advertiser hero Manifesto". It promised not to change the "size, weight, proportion, color and / or delete or enhance physical characteristics" of the model in post production.

So you may see all kinds of model maps on their website.

Three, know how to win the hearts of fashion designers.

One of the biggest features of the website is to allow independent designers to publish their own design works. Users can vote, evaluate and purchase works, and design works with more user concerns can enter the mass production stage.

So the website is also sought after by many designers who want to be exposed.

Four, use "electricity supplier + social" mode to enhance user stickiness.

It is observed that the ModCloth official website also has community and blog sections.

The company's co founder and chief creative officer once said: "our community has become the ModCloth brand's word of mouth marketing channel, people like to see something different, and when you see people who have similar body size in their clothing pictures, people will also easily resonate."

ModCloth's blog content mainly includes fashion, beauty, lifestyle, weddings and so on. Most of them are some tutorials such as wear, beauty, hairdressing and so on.

Five, take advantage of this fashionable style of flash shop.

In recent years, many fashion brands are booming, including H&M, Adidas, Marc Jacobs, Chanel and so on.

Even recently, the League of heroes has opened a game culture flash shop.

Last summer, ModCloth also played the flash store of fire. It also said it would open a new store in a city in the United States every month.

According to the world clothing and shoe net, apart from the electronic business platform, ModCloth also has a permanent shop in Austen and two flash shops in Losangeles and San Francisco.

Although ModCloth's operation seems to be unsatisfactory at present, WAL-MART does not spend too much money to complete the acquisition. It is also a cost-effective paction.

After all, ModCloth can bring fresh blood to WAL-MART, which can help it reach more young consumers and fill its vacancies in fashion apparel online retailing.

You know, Amazon, the biggest competitor, is also making efforts in the apparel retailing business. At the end of last year, 8 self owned clothing brands were launched.

Obviously, WAL-MART is also doing its own calculations.

Prior to this, it also bought shoe electric business ShoeBuy and outdoor equipment Moosejaw.

More interesting reports, please pay attention to the world clothing shoes and hats net.