2017 China Fashion Forum: Innovation, Transformation And Direction

For the clothing industry, "this is the worst era": demand differentiation, flow decline, potential energy decline, weak growth. But "it is also a better era": consumption upgrading, space-time dimension upgrading, gene evolution, cognitive iteration. On March 29-30, the 2017 China Fashion Forum with the theme of "Brand Remodeling: People oriented Integration and Innovation" will be held in Beijing.

At that time, hundreds of experts and entrepreneurs will gather in Beijing, based on their own practice, combine advanced values, and actively seek directions for the innovation and transformation of Chinese clothing brands. For most enterprises, the past 2016 has been a mixed year. The good news is that we still maintain a good growth, although the growth rate has slowed down; The worry is that we are not sure whether this growth can be sustained, but also how to exploit the new market "gold mine".

　　 Inman Fang Jianhua, the founder of the brand, said, "His thinking has been solidified. He will draw a frame with his past experience, and will never jump out of the frame." On the contrary, people who have never worked and have no experience can break the frame. "We should dare to deny the first 20 years", Xia Guoxin, chairman of Golith, sighed deeply. Only in this way can "we really set sail again". He also set "Sailing" as the theme of this year's annual meeting.

　　 Clausi Han Zhiqiang, who is at the helm, has a different view. He believes that negation and remolding are not to break, "to establish a new system without any connectivity and similarities with the past", but more to improve the past imperfections. Exception: Mao Jihong, founder of Fangsuo, also said that DNA cannot be remodeled, "you cannot replace your survival logic with others' survival logic, and you cannot replace your value with others' value". He emphasized the uniqueness of individuals, otherwise the brand "will always be dominated by other things, and will always be dominated by different strategies". He made an analogy, "plastic surgery is actually a kind of self-confidence".

Gao Min, president of Hampel International Group, also felt that it was difficult to keep up with the trend. "It is important for business leaders to control the pace of things themselves". If positive and positive beliefs and energy are constantly sent out, "nature will form its own track and operate in the universe". "Once you focus on GDP and numbers, you will definitely disrupt the rhythm of products". Luo Yonghui, President of Xinhe, believes that the clothing industry is "not an assembly line", and frankly, he does not want to become a fast-food culture, but "a brand culture with cultural connotation". Admittedly, garment enterprises need to focus more on brand building and building Differentiation Only clear and strong brand value can escape the trap of gradual commercialization.

Different times have different cultural stratification and trends. If the brand can not timely understand the ideological changes and diversified spiritual demands of the new era and give the brand new era connotation, it will easily lead to "aging" of the brand. To a large extent, the "century old enterprise" is just a good pursuit of the enterprise. "The ideal is very full, and the reality is very skinny". How to create a sense of freshness on the basis of inheriting the core value of the brand and let the ideal shine into reality? It has become a new business mystery to establish a holistic view of things, re-examine the boundaries and thresholds of individuals, rebuild new connections, and reconstruct new logic.

Sun Ruizhe, president of China Textile Industry Federation and China Garment Association, described the three major relationships facing the industry at present, namely, "the relationship with society, the relationship with environment, and the relationship with consumption". Centering on these three relationships, three transformations will be carried out, namely, the transformation from traditional industries or labor-intensive industries to science and technology industries, green industries, and fashion industries. These three transformations are not completely independent, but are full of cross-border integration and value symbiosis.

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