Fashion Buyer Salon Held Smoothly: Fashion Is A Huge Industry

During China International Fashion Week, the fashion buyer salon was held in 751D. Park. The event was hosted by the fashion buyer committee of China Fashion Designers Association. Fang Yanqin, the general manager of Xinguang Asset Investment Management Co., Ltd., and Simon, the former dean of the fashion school of Parsons Design Institute Collins, Huang Hui, President of Guangdong Textile Fashion Buyers Association and Deputy General Manager of Guangzhou Textile City Trading Park, Yang Dayun, President of Youta Fashion Investment Management Co., Ltd., HIVE Zhao Chuanjiang, general manager of showroom, and other guests, as well as fashion buyers and media, attended the salon.

In the salon activity, the guests put forward their views on the future development trend of the buyer's career, and shared their experience and insights in the fashion industry. Simon Collins believes that Fashion products Every link of the need for designer thinking, fashion buyers as a bridge between the market and designers, need designer thinking, otherwise they will be eliminated. He said that fashion is a huge industry. For example, New York Fashion Week contributed $450 million to New York. Today, the fashion industry is the industry with the largest market value in the world.

He stressed that today we are living in the era of globalization, and we should not stick to the concept of a certain country or region. What we should do is to integrate the elements and markets of various countries. Yang Dayun expressed concern about the existence of buyers in China in the future. With the rapid development of the Internet, disintermediation Buyer occupation It brings great impact. Under the Internet, manufacturers directly connect with each other consumer Many companies interact with consumers online during design and development to let consumers participate in it. Therefore, under the Internet, the demand for buyers to help consumers make decisions is declining. He believes that the new economic era is a fan economy, selling not only products but also content. An online celebrity can quickly sell hundreds of thousands of scarves short.

Therefore, the role of the traditional buyer should not exist in the traditional form. The future buyer should be a "super self" and know how to establish relations with consumers. Fang Yanqin, one of the initiators of the Buying Committee of China Designers Association, revealed to the participants the new trend of the investment of Xinguang Assets. When the traditional department stores are facing many crises, Xinguang will bring new retail models and vitality to the industry. It is reported that Xinguang Assets will have new projects completed in Beijing, Guangzhou and Xi'an, and Tongzhou, Beijing will spend nearly 9 billion to build a business platform, It will provide a platform for new designers on both sides of the Taiwan Straits to show themselves. At that time, designers will be noticed by the whole China and even the world through the Beijing window.

In addition, in the salon activity, there were 5 buyers who presented their buyer reports, actively interacted with the guests, and had the opportunity to get professional comments and analysis from the guests, to jointly discuss the problems that should be paid attention to in the buyer career.

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On March 26, during the Mercedes Benz China International Fashion Week, the textile and clothing creative design park development summit was held in Beijing. About 200 representatives from the national creative design park, local government industry authorities, local industry associations, clothing brands, and designers attended the summit.

The summit was directed by the Consumer Products Industry Department of the Ministry of Industry and Information Technology and hosted by the China Fashion Designers Association. The leaders attending the meeting were Cao Xuejun, Deputy Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, Cao Tingrui, Director General of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, Gao Yong, Secretary and Secretary General of the Party Committee of the China Textile Industry Federation, Yang Zhaohua, Vice Chairman, Ren Shiqiang, member of the Beijing Municipal Economic and Information Technology Commission, Zhang Qinghui, Chairman of China Fashion Designers Association, etc. The conference was strongly supported by the Brand Office of the China Textile Industry Federation and the China Garment Association.

The "Development Summit of Textile and Garment Creative Design Park" is a platform for the government, associations, enterprises, parks and designers to participate in. It is a carrier for the integrated development of creative design, product development, production and manufacturing, talent exchange, service improvement and market development, aiming to promote the common development of designers, creative design parks and production enterprises.

The leaders of the Ministry of Industry and Information Technology said that promoting the construction of textile and clothing creative design pilot demonstration parks (platforms) aims to build a number of textile and clothing creative design parks (platforms) with strong resource gathering capacity and high professional service level through pilot demonstration and typical guidance, guide manufacturing enterprises to focus on innovation and product quality improvement, and promote the supply side structural reform of the textile industry, Drive Made in China to the world. This is another implementation of the "three products" strategy carried out by the Ministry of Industry and Information Technology in order to implement the "Several Opinions of the General Office of the State Council on Carrying out the" three products "Special Action to Create a Good Market Environment for Consumer Goods Industry".

For more information, please pay attention to the report of World Clothing, Shoes and Hats Network.