The List Of "The 2017 Most Valuable And 50 Fashion Brands In The World" Is Published.

Brand Finance, the famous British brand assessment agency, recently announced the list of the 2017 most valuable 50 fashion brands in the world.

The sportswear giant Nike won the championship with a brand value of US $32 billion.

Nike is also the only AAA+ brand on the list of fashion brands, ranking third in the Brand Finance brand value list.

H&M, a fast fashion giant in Sweden, remained the same as last year, ranking second, with a brand value of $19 billion. Spain's fast fashion brand Zara rose from one to third, and the brand value was $14 billion 400 million; the French luxury brand Louis Vuitton (Louis Weedon) dropped from third last year to fourth, and the brand value of 13 billion 200 million dollars was the highest value brand in the list.

The report points out that Nike, which is constantly innovating and equipped with the most advanced technology, has won the list champion.

Last year, the brand launched HyperAdapt, the first brand sport sportswear brand that announced the introduction of XLPE sportswear and clothing product lines.

In addition, Nike also conveyed positive energy through marketing activities, without doubt raising brand value and strength.

Nike has just launched Pro Hijab, a high-performance sportswear suit for Muslim women, and has hired Middle East Bella Hadid as its brand spokesperson.

In the Brand Finance rankings, Nike brand value increased by 13% over last year.

Uniqlo, Japan's fast fashion brand, ranks sixth, with a brand value of 9 billion 600 million dollars, and the top 50 Japanese brand and sports apparel giant Asics ranked 38.

Among the top brands, LVMH group's famous designer brand Marc Jacobs is growing fastest.

Benefiting from closing the sub line Marc by Marc Jacobs in the past two years, we focus on the main line brand.

The integration of entry-level and high-end products, joint display in the fashion show and other adjustments, brand value increased by 84%, rising 10 to 47.

China's sports apparel brand Anta is the second fastest growing brand. Its brand value increased by 67% to 2 billion dollars, rising from 46 last year to 35.

Many brands will upgrade their consumption in personalized customization.

Anta has become the first domestic sports brand to launch customized business. It also needs to prove that both hands need to be popularized and personalized.

Relying on the mass market and becoming the first sports brand Anta with over 10 billion revenue, it aimed at the personalized market of running shoes.

In March 1st, Anta launched the customized footwear service, becoming the first domestic sports brand to try this business.

The report points out that although Anta's reputation in overseas markets is not high enough, brands are rapidly shifting their focus to overseas markets.

By hiring NBA Klay Thompson as spokesperson, Anta has successfully established a direct selling e-commerce website in the US.

"If the brand continues to effectively enter the international market, the increasing popularity will further promote brand value growth."

Another Chinese company listed on the list is Zhou Dafu, the 14 jewellery group.

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