The Sale Of The Virgin Underwear Company In The Same Store Fell By 10% Year-On-Year.

According to the world clothing shoes and hats net, Victoria 's Secret

parent company

The sales figures released by Inc. (NYSE:LB) today revealed that the sales figures in March were worse than the market expectations. However, they showed substantial progress, which triggered a 4% fall on Tuesday because of being downgraded by Citigroup Inc. (NYSE:C) Citigroup and fell further on Wednesday. The L Brands Inc. (NYSE: LB), which was 4 years low, rose earlier in the morning and rose by 11.4% at most.

In the first 5 weeks ended April 1, 2017, the same store sales of L Brands Inc. fell by 10% year-on-year, or slightly higher than 9.1% of the market forecast, but the Victoria 's Secret' Vitoria's secret exit from swimwear was eliminated.

After 7 percentage points of business and negative effects of 2-3 percentage points of Easter coming this year, the same store sales can be almost flat in the same period last year, a drop of 7% over February.

Among them, the secret of Victoria 's Secret Vitoria recorded a 13% decline in the same store sales in March, the market expected decline of 10.8%, excluding the 10 percentage point percentage points from the swimsuit and clothing business, the decline narrowed to 3%, while the February decline was 8%.

The beauty business Bath & Body Works can also reverse the performance of February regression, which is flat with store sales, while the market forecast will fall by 2.2%.

Net monthly sales of L Brands Inc. 3 totaled 951 million 400 thousand US dollars, down 7.4% from 1 billion 27 million US dollars in the same period last year.

Gross margins of commodities contracted year-on-year, but inventories per square foot decreased by 8% year-on-year.

As of April 1st, the group had 3078 stores in the world, up 4 by January 28th.

At the end of February, L Brands Inc. opened two secret Secret flagship stores in China, namely Victoria 's Secret Vitoria, located in Shanghai and Chengdu respectively. The group tried to expand its market in China to cope with the downturn of the secret brand of Vitoria, s, Secret, and Vitoria.

A source told reporters that the brand in Shanghai trial industry reflects mediocre, while the Chengdu market is quite popular.

At the time of the deadline, L Brands Inc. (NYSE:LB) rose to 10.14% at 11:20 AM, 47.47 narrowed to 30% in 2017, and the cumulative decline in the past 52 weeks was more than 50%.

Citibank analyst Paul Lejuez lowered its rating from "buy" to "neutral" on Tuesday, and the target price has slashed by 30% to 47 dollars.

In fact, Paul Lejuez has basically seen the overall prospect of retail business. He thinks that there are too many stores in the market, lack of passenger flow, and the rapid collapse of the recent shopping mall and nearby stores (including the Macy's Inc. (NYSE:M), J.C. Penney Co. Inc. (NYSE:JCP) Penny department store and Sears Holdings Sears's store plan) and the retailers' increasing sales promotion force to pull the passenger flow to form "pressure point" to the retail industry.

The vicious circle between passenger flow, promotion and profit margins is also reflected in L Brands Inc..

In explaining its March sales performance, the group pointed out that despite the fact that the Victoria s Secret Vitoria's secret girl Pink series continued to grow, it was offset by the challenge of the passenger flow level. Meanwhile, the promotional activities to promote passenger flow dragged down the profit margin of commercial products.

When the group released its annual results in February, it expects that the same store sales in the first quarter will fall by 7%-13%, including 6 percentage points from the swimsuit and clothing business. The adjusted EPS will decline from $0.59 in the same period last year to 0.20-0.25 dollars, compared with less than half of the $0.49 expected in the market.

On Thursday, L Brands Inc. also announced the annual report related to the price of SEC 14A. The chairman of the group's board of directors and chief executive officer, Leslie H. Wexner, had a total salary of $14 million 774 thousand in the 2016 fiscal year ended January 28, 2017, compared with the 27 million 168 thousand in the 2015 fiscal year, which dropped 45.6%, compared with the 24 million 94 thousand in the 2014 fiscal year, which dropped by 38.7%. The gap was mainly due to the non equity incentive plan compensation. 2016, 2015 and 2014 fiscal year were the US dollar, the US dollar and the US dollar respectively. In addition, the stock incentive plan had also shrunk to US $14 million 774 thousand.

Leslie Wexner is still a major shareholder of L Brands Inc.. At the end of last fiscal year, it held 46747343 shares, accounting for 16.36% of the common stock of the group, while other shareholding PRIMECAP Management Company, The Vanguard Group, The, and L were above the placards, but only less than 6%.

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