Dior'S Indissoluble Bond With Japan

According to the world clothing shoes and hats net, since three days ago

In the social media release news, said to go to Japan after the show, brand men and women wear creative director appeared, talking about their relationship with the "sunrise country".

Founder Christian Dior flew to Japan in 1953 to release Gao Ding.

The story is also moved out of historical documents to prove the close relationship between them.

From 1960s to 1990s, the "Japanese style" centered around Paris went through all the salons.

Christian Dior once recalled that one of the most common things she did in her childhood was to stay at home and concentrate on the works of Kita Kawaka and Outamaro, and Hokusai.

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Later, in 1953, he first went to Japan to run a show. The most popular dress on the stage was called "Jardin Japonais" (Japanese style garden), which was patterned with cherry blossoms and birds in Japan.

A year later, Christian Dior also used the Japanese national treasure jacquard fabric made from Kyoto to weave the three pieces of cherry blossom and Japanese elements, including "Rashomon" (Luo Sheng men), "Tokyo" (Tokyo) and "Outamaro".

In 1959, when Princess Michi Ko got married, he invited Christian Dior to design three sets of wedding dresses for himself.

However, it is nearly 40 years since Dior officially settled in Japan.

In 1998, the brand logo giant facade decoration stood on the Ginza in Tokyo, which is also the first shop in Dior.

After entering twenty-first Century, every creative director of Dior has been writing in Japan.

John Galliano, which used to learn from Japanese culture many times, used Japanese elements frequently when it came to the brand. In the 2007 spring and summer senior custom series, it paid tribute to Mrs. butterfly. Lanterns, cherry blossoms, pine branches, folding fans, and geisha makeup were added to bring the audience back to the early Meiji era.

In the second years after Raf Simons took over, he injected Japanese elements into the 2013 autumn and winter series. Although the technique was relatively implicit, Japanese architectural structures and kimono traces were still very clear.

In recent years, this old French fashion house has been able to re enact the press conference to key markets in addition to the show in Paris.

In December 2015, the 2016 spring and summer women's clothing series designed by Raf Simons, the original brand creative director, was relocated to Beijing. The CEO Sidney Toledano herself flew to the scene.

The following year, the brand also sent the 2016 autumn winter men's clothing series to Tseung Kwan O, Hongkong.

The reason why Sidney Toledano flew to Tokyo is to celebrate Dior, which is to be opened in April 20th in the "Ginza Six" of the latest shopping arcade in Ginza.

There are five storeys of retail space (women's clothing occupies three floors and men's clothing occupies the first floor). The largest brand of shops in Japan is C, line, Valentino, Fendi, Saint Laurent and so on.

In addition, the Dior new store also has second brands of coffee shops worldwide, and the partner is the famous French dessert brand Pierre Herm.

To this end, Dior specially prepared two conferences: Maria Grazia Chiuri after the brand entered the first 2017 spring and summer Gao Ding series and men's clothing creative director Kris Van Assche's early autumn series, of which 8 models of high definition inspiration originated from Japan.

In addition, Maria Grazia Chiuri has specially designed women's clothing and accessories with special print patterns for the Ginza store in Japan.

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Compared with the end of 2014, when Dior moved the early autumn show to Japan, the Japanese market was not the peak of luxury sales. The Japanese yen depreciated by nearly 30% between 2012 and 2014, which has attracted many tourist consumers.

However, Sidney Toledano received an interview with confidence in the Japanese market. "Although Chinese tourists are less stronger because of the Japanese currency, our long-term plan is to expand local customers."

At the same time, he also noted that Japanese tourists gradually returned to European consumption, and exchange rate fluctuations made them more confident in spending.

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