New Forces To Speed Up The Layout Of The Young Market

At the same time, CHIC has set up a high quality platform for promotion and exchange and business docking. At the same time, the CHIC- trend brand exhibition as an exhibition, on the one hand brings more cutting-edge overseas brand resources to the local market, on the other hand, it brings different business experience to young fashion brands.

Overnight, the tide buying team has lined up in China.

The crowd who queues up to buy Supreme and YEEZY overnight has spread from New York, London and Tokyo to Shanghai, and the trend of sole brand business has attracted more and more business cooperation.

PUMA launched a series of products with Bape last year, Nike launched the flash space with the trend brand KITH, and New Balance launched the ten concept shoes with Jay Chou trend brand PHANTACi.

At present, China has more than 500 million young consumers who pursue fashion and personality after 80 and 90. Their consumption demand is closely related to the future of young fashion brands and young designer brands.

Domestic enterprises also want to seize.

Opportunity for development.

The AND1 A, which has just been listed on the A stock market, has also launched a round of wave brand experiment to provide kinetic energy through the continuous growth of its performance. Meanwhile, it is also pushing the joint venture with the trend brand buyer shop, hoping to re attract the attention of young consumers.

Under the background of the global economic downturn, more and more trend brands are looking at Asia, especially the huge Chinese market with huge consumption demand and huge consumption volume.

This is evident from Asia's largest trend brand exhibition, CHIC- trend brand exhibition.

On the other hand, there are more than 90 brands coming from 50 enterprises. From the perspective of products and business effects, the new trend has spread from Chaozhou casual wear to children's wear, sportswear, golf apparel, beach wear and other categories.

Among the exhibiting fashion brands, there is no lack of "fashionable coffee" with high popularity in the international market.

For example, in Korea, Soup, one of the leading brands of young women's clothing, the BOY LONDON from the United Kingdom, the most popular beach shoes brand Ipanema in Brazil market, and the Italy brand FESSURE, which create the new trend of bandage shoes, are basically old friends of CHIC.

CHIC- trend brand exhibition director said that in recent years, the number of brands and the scale of exhibition area are constantly expanding, and the brand exhibitors are constantly enriched, and the brand quality and internationalization are constantly improving.

In the past, many of the exhibitors of fashion brands were from the trend brands in East Asia, including Japan and Korea. But in recent years, many international trend brands have shown strong demand for exhibitors.

Trend is becoming mainstream, and tide brand market will be "barbaric growth".

The CHIC- trend brand exhibition also provides an excellent way to activate the Asia Pacific and global trends, brand resources docking, trend brand promotion, and trend brand business landing.

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An agent from Zhejiang said that, taking into account the overall atmosphere of the international market and the Chinese market entering the new normal, early entry into China's overseas enterprises began to try new cooperation mode.

"As Korean companies are good at brand and design, we are good at selling, after all, our market knows best."

At present, domestic consumers, especially after 85 and post-90s, have a clear choice standard, that is, through in-depth information and rich experience, choose the brand with "high cost performance" and "meet individual needs".

Xue Fuxiong, Fessura brand CEO, said that the difference between China's younger generation market and the international market has been very small, even to a certain extent, in terms of fashion aesthetics and brand choice.

The Internet makes information access convenient and fast, and the international trend is quickly accepted by Chinese consumers, and in turn promotes the sale of overseas brands.

Compared with the direct camp mode, the cooperation mode of "let the Chinese do the sales and let the Italian make the design" can better adapt to the current market environment.

In addition to the entity joining agent, overseas brands in this trend brand are also approached by many local e-commerce platforms and online buyers.

At the current CHIC- brand exhibition, Yao Wenrong, director of operations of Shanxi Jun Heng commerce and Trade Co., Ltd., said that the fashionable brand of fashionable men is one of the important goals of this trip.

After visiting CHIC, Xu Xiaomeng, who is currently running multi brand integrated store in Beijing, has also become fashionable in fashion, personalization and fashion. The trend brand has entered a period of rapid development. The industry also needs a platform that can effectively build up the trend of brand and buyer.

At the same time, the tide of fashion also spread from men's clothing and women's clothing to lifestyle items, outdoor clothing, children's clothing and other categories. From the perspective of business mode, the huge changes in China's retail market brought about by the development of the Internet have forced overseas brands such as Korea and Italy to have adapted to and adapt to the changes in the Chinese market.

For local buyers, the value of the trend brand exhibition lies in the differentiated product line and strong overseas fashion gene brand.

Behind the tide brand fire, commercial channel landing is particularly critical.

Under the wave of consumption upgrading, the brand culture of individuality and independence has been gradually accepted and recognized by more and more young people.

These new generation consumer groups, while showing a high demand for fashion brands, have constantly changed the operation mode and business logic of fashion brands.

"At the moment of the speed of information dissemination and the pace of consumption, only a good commercial landing brand can be based on the market."

CHIC- trend brand exhibition director said.

In the fashion brand market, the reconstruction of brand structure also confirms this view.

In the past few years, in the European and American Star Street auction, the havaianas, which has been constantly being painted, is an example. The slow pace of its landing has made it a marginal brand in the commercial market. Its brand position in the beach culture has been replaced by Ipanema, also from Brazil but actively promoting the brand business.

It is undeniable that individuality, uniqueness and fashion are indeed the core of the trend of brand survival. However, in the context of the global consumer market changing to individuation and fashion, individual consumption is no longer a kind of individual's personality needs, and has become the common complaint of many consumers.

In such an industry development environment, and then with its own niche and independence to fight the pformation of the entire business market, it is easy to be eliminated by the market. Only by actively facing the wave of business market pformation can we expand the brand's living space.

The CHIC- fashion exhibition is providing the best interactive platform for the commercialization of fashion brands and the personalization of business brands.

CHIC- trend brand exhibition director said that after years of development, market consumption of fashion brands has evolved into a life style and attitude. The new generation of consumers also has great demand for fashion brands.

To this end, the trend brand must seize this business opportunity to realize the long-term development of the brand.

In this regard, the CHIC- trend brand exhibition provides more business resources and landing channels for fashion brands, and helps the brand to achieve better landing in commercial channels by revising the operation mode of fashion brands.

CHIC-, director of the trend brand exhibition, said, "before, many tide cards often adhere to 100 ways of operation when they cooperate with various channels.

But after many years of participation in the exhibition, many brands have a clearer understanding of the Chinese market, and have a deeper understanding of the trend of personality and minority consumption.

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