Anta Once Again Won The Title Of The National Sports Shoes Market For Sixteen Consecutive Years.

The statistics of China's commodity sales statistics are based on the statistics of the annual market share and market share of large retail enterprises in the country, and objectively show the consumption status of the industry through real data.

The most authoritative data statistics are known as "the vane of China's retail market".

2016 Anta

Sales breakthrough 50 million pairs, leading the domestic sporting goods brand, sixteen consecutive years in China's sports shoes market share, the first is Anta's consumer oriented, adhere to the craftsman spirit, do a good job in each pair of shoes.

With the continuous improvement of the national fitness awareness, consumers' demand for high quality sporting goods is also increasing. Anta will use higher standards to demand itself, and continue to provide more quality products to consumers with innovative technology and craftsman spirit to meet the needs of different consumers.

In recent years, Anta has continued to increase R & D investment to create better quality products.

In 2016, Anta invested 350 million yuan in product research and development, accounting for 5.1% of the cost of sales.

At present, Anta has set up a design center in Japan and Hongkong, and has set up a R & D design center in the United States to further support the global layout of the group.

With its strong R & D capability, Anta has introduced a series of high-tech equipment including elastic glue, energy ring, double bearing technology and other sports equipment.

With the wave of smart wearable devices, Anta launched Anta running APP and Anta smart running shoes to provide consumers with accurate monitoring of all-round running posture, enabling consumers to have a better running experience.

In March 2017, Anta launched the first personalized footwear business "ANTAUNI" of domestic sports brands, enabling consumers to play their unique ideas and meet the personalized needs of consumers.

In 2016, Anta group's annual revenue amounted to RMB 13 billion 350 million yuan, and recorded a growth rate of over 20% for three consecutive years.

In the weak environment of retail business, Anta is constantly breaking through its own new heights. It is a strong support for corporate culture and values.

Ding Shizhong, chairman and CEO chairman of Anta group's board of directors, summed it up as "Anta's way", that is, consumer orientation, market position as the goal, contribution as an example and innovation as the basis for survival.

With the group entering the 4 era of "single focus, multi brand and all channel" strategy, the "Anta way" will continue to lead the group to go beyond innovation and make progress towards world-class sporting goods companies.

"

The award has been awarded for three consecutive years, and its performance has also verified this achievement, which shows that Anta's development path from specialization to diversification to internationalization has been basically mature, and the marketing track of products to brand and industry has been improving.

Wang Zipu, a professor at Capital Institute of Physical Education, said that the sports industry is at the draught. Anta is in an obvious growth period with its active degree in the domestic market and brand operation capability, especially in the international market.

In 2016, Anta group's annual revenue amounted to RMB 13 billion 350 million yuan, and recorded a growth rate of over 20% for three consecutive years.

In the weak environment of retail business, Anta is constantly breaking through its own new heights. It is a strong support for corporate culture and values.

Ding Shizhong, chairman and CEO chairman of Anta group's board of directors, summed it up as "Anta's way", that is, consumer orientation, market position as the goal, contribution as an example and innovation as the basis for survival.

As the group entered the 4 era of "single focus, multi brand and all channel" strategy,

"The way" will continue to lead the group beyond innovation, and strive to advance to world-class sporting goods companies, and never stop.

For more information, please pay attention to the world clothing shoe and hat net information report.